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Coffee Shop Business Plan Overview

The document outlines a business plan for a coffee shop, including target income ranges, customer demographics, and purchasing habits. It discusses location preferences, decoration ideas, and promotional strategies to attract customers. Additionally, it emphasizes the importance of using recycled materials and technology for marketing and customer engagement.

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Trần Xuân
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26 views3 pages

Coffee Shop Business Plan Overview

The document outlines a business plan for a coffee shop, including target income ranges, customer demographics, and purchasing habits. It discusses location preferences, decoration ideas, and promotional strategies to attract customers. Additionally, it emphasizes the importance of using recycled materials and technology for marketing and customer engagement.

Uploaded by

Trần Xuân
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Income (q4 or 3)

3.000.000-5.000.000
6.000.000-7.000.000
7.000.000-10.000.000

2. Gender

3. Who (specific)

4. Job

5. How often buy coffe


One a week

More than one

6. How much they feed comfot to pay for a coffe

20.000

22.000

25.000

30.000

7. Would you like sweet cake or prefer saltine crackers

2
Brain storming:

1. Using waste product to recycling and decorate


2. Creating unique formula for one or two product: like recipe of
coffe. The coffe shop
3. Rent a house in the alley but have a good view (reduce the
cost of the rent)
4. Using technology to promote the store, also create %
discount and multiple event

Place:

1. House in alley but have a floor, also need the space


2. The house also have to near the place which have a good view: like
lake, park, small restaurant
3. House need to cheap so we could invest money to another channel

Prepare:

1. Decorate stuff
2. Material: like coffe, cake,….
3. Price: depend on the place we open the store, so we
conduct the survey to make sure people feel well with
their budget
Idea implemention:

1. Build the decorate and recycle to make sure maximum the amout of money
2. Buy material, which also very important to start at the beginning, make the brand well-known by
the drink. After that, we could sell the bundled items
3. Promote: using all of the channel, for the first step, using facebook and large of social media is not
effective, for that reason. We using the promotion by the customer check-in, after that, they will
get the bundled items like small cake.
4. After get enough loyal customer, we using media channel, also extend the service.

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