0% found this document useful (0 votes)
83 views2 pages

Essential Reads on Storytelling and Emotion

This document lists over 20 references related to the topics of storytelling, myth, branding, emotion, and their relationship to creating strong customer connections. The references include books published between 1957 and 2005 from authors such as Joseph Campbell, Carl Jung, Antonio Damasio, Northrop Frye, and Robert McKee.

Uploaded by

Ella Beijer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
83 views2 pages

Essential Reads on Storytelling and Emotion

This document lists over 20 references related to the topics of storytelling, myth, branding, emotion, and their relationship to creating strong customer connections. The references include books published between 1957 and 2005 from authors such as Joseph Campbell, Carl Jung, Antonio Damasio, Northrop Frye, and Robert McKee.

Uploaded by

Ella Beijer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

 Barlow, Janelle and Maul, Dianna.

Emotional Value: Creating Strong Bonds With Your


Customers. San Francisco, CA: Berrett-Koehler Publishers, Inc., 2000.

 Bettelheim, Bruno. The Uses of Enchantment: The Meaning and Importance of Fairy Tales.
New York, NY. Vintage Books, 1989.

[Link]

 Buner, Jerome. Acts of Meaning. Cambridge, MA: Harvard University Press. 1990

 Campbell, Joseph. Flight of the Wild Gander. Chicago, IL: Henry Regnery and Company. 1956.

 ____________. The Mythic Image. Princeton, NJ: Princeton University Press/Bollingen Series
C. 1974.

 _____________. Transformations of Myth Through Time. New York, NY: Harper and Row.
1990.

 Damsio, Antonio. Descartes’ Error: Emotion, Reason, and the Human Brain. Berkley, CA: G.P.
Putnam’s Sons. 1994.

 Dundes, Alan (Ed). Sacred Narrative: Readings in the Theory of Myth. Berkley, CA: University
of California Press. 1984.

 Fog, Klaus and Budtz, Christian and Yakaboylu, Baris. Storytelling: Branding in Practice.
Berlin: Springer. 2005.

 Frye, Northrup. Anatomy of Criticism. Princeton, NJ. Princeton University Press. 1957

 Jung, Carl, G. Symbols of Transformation. (trans. R.F.C. Hull) Princeton, NJ: Bollingen Press.
1956.

 _____________. The Archetypes and the Collective Unconscious. (trans. R.F.C. Hull)
Princeton, NJ: Bollingen Press. 1959.

 _____________. The Structure and Dynamics of the Psyche. (trans. R.F.C. Hull) Princeton,
NJ: Bollingen Press. 1960.

 _____________. Man and His Symbols. Garden City, NY: Doubleday & Company. 1964.

 Mark, Margaret and Pearson, Carol S. The Hero and the Outlaw: Building Extraordinary
Brands Through the Power of Archetypes. New York, NY: McGraw Hill. 2001.

 McKee, Robert and Fryer, Bronwyn. “Storytelling that Moves People”.Harvard Business
Review, June 2003. 

 Lincoln, Bruce. Theorizing Myth: Narrative, Ideology and Scholarship. Chicago, IL. University
of Chicago Press. 1999.

 Pink, Daniel H. A Whole New Mind: Why Right Brainers Will Rule the Future. New York, NY.
The Penguin Group. 2005
 O’Shaughnessy, John and O’Shaughnessy, Nicholas. The Marketing Power of Emotion.
Oxford, UK. Oxford University Press, 2003.

 Scholes, Robert and Kellogg, Robert. The Nature of Narrative. New York, NY: Oxford
University Press, 1966.

 Vincent, Laurence. Legendary Brands: Unleashing the Power of Storytelling to Create a


Winning Market Strategy. Chicago, IL: Dearborn Trade Publishing Co., 2002.

 Wachtman, Edward. “Storytelling: The Narrative Structure of Evaluation.”Communication


Strategies in Evaluation. Ed. Nick L. Smith. Beverly Hills, CA: Sage, 1982. 89-119.

 Wells, Stephanie. “In Search of the Buy Button.”Forbes. September 1, 2003.

 Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of the Market.
Boston, MA: Harvard Business School Press, 2003.

You might also like