Marketing Strategies
Marketing as a strategy focuses on how businesses compete in their markets using segmentation,
targeting, and positioning. The marketing strategy of a company owner expresses the way the
company owner wants to accomplish the company’s goals.
Connection with potential customers:
So when we have a small independent coffee shop, here's a quick list for convincing locals to
switch from the chains and start drinking locally.
We Offer Wi-fi at our Grandma’s Cafe. Offering wifi says two things about our business: we
don’t mind people coming in and working, and we probably have enough space for people to
stay for while. These are all considered mental benefits to people who walk or drive by our
coffee shop
Connect with customers through content marketing. Putting out helpful and informative content
that relates to coffee brewing methods, drink recipes, and new roasting trends attracts website
visitors. Content marketing traditionally includes blogging, but videos and podcasts also count as
useful material that leads customers to your website. Generate interesting blog posts and videos
that feature your products in fresh ways.
Get Personal. A great way to build customer loyalty and with the importance of customer
retention so emphasized, this is essential. This is because you already have your own vibe and
personality that is recognized by your customers. Since coffee is such a general interest, you can
attract all kinds of different people and talk about any subject. Movies, coffee, tea, music, you
name it.
Introduce yourself & your coffee to nearby businesses. Since coffee is such a general interest,
you can attract all kinds of different people and talk about any subject. Movies, coffee, tea,
music, you name it.
Generate loyalty by treating your returning customers differently. When customers stick with
your brand, they are more likely to recommend it to friends, rave about it on social media, and be
a faithful source of revenue. To get them to purchase more coffee, extend special discounts on
products or rewards once they buy a certain amount.
Benefits and Positive Outcomes
By owing our above strategies we will come to that point where our customers will be fully
satisfied with us or our sweet Grandma’s coffee. By advertising our product on different sites
and through some special bloggers we will be able to increase our sale’s rate and customers will
come and advertise our product too.
Positive outcomes will be that we will be able to increase our coffee Shop business to next level.
Having our own Coffee Shop business allows us to shed the demands and parameters of others
and create something personal with our own concept in mind. In essence, having the freedom to
express our self and our creativity through our Coffee business. The growth of Coffee lovers is
increasing day by day. The steady and growing consumer base of speciality coffee drinkers is
one factor. So it is an advantage for our Coffee business.
Strategy w.r.t Competitors
We offer high quality Coffee to our customers. The greatest advantage is that we give people the
home like environment, it is completely like Grandma’s home. The people sitting in our
Grandma’s Coffee shop will feel that they are sitting in their own Grandma’s home, the
environment full of love and happiness, the soothing music and the relaxing environment brings
lots of happiness on our customer’s faces. They will like to come in Grandma’s coffee shop
again either with their families or friends. We will give our special grandma’s sweet cookie with
an order also. There’s a sweet pleasant from Grandma’s. We assure our customers to bring best
coffee that would not leave any harmful effect on their health. Our customer’s health is a main
point to consider people who are coffee lovers and want to drink high quality coffee will come to
our Grandma’s coffee shop. We also introduce 3D Coffee foam printing. It is a new technology,
we also said this is a Latte art.
Latte art is a method of how coffee preparation occurs. It involves pouring of steamed milk into a
shot of espresso in such a way to result in the creation of a pattern or design on the surface of the
latte or cappuccino. Also it is necessary to introduce our Coffee foam printer. Our Coffee Foam
Printer is a new and easy way of doing Latte Art. It can Print Edible Colour Logos, Selfies, Text
and Photos directly onto the surface of Coffee Foam.
Four Ps for marketing
First of all the product we will intruding should match the consumer’s expectations. It should be
a high quality and it should not cause any harm effect on consumer’s health. The product should
be satisfied to consumer’s requirement. It should be look as radiant that consumer’s did not get
any negative effect about our product.
Secondly the place of our Grandma’s Coffee shop is in Commercial Bahria phase 7 Rawalpindi,
where we have also nearly located University TMUC. The benefit is that university students will
come more to our Café because newly generation love to drink coffee. This area is accessible for
consumers, there is also a Mall located nearby our Café so people will easily come towards our
café.
Thirdly we managed our prices as the consumer did not get any difficulty from purchasing our
Grandma’s coffee. The aim of our Grandma’s coffee shop is that the consumer did not get
hesitate from our Coffee’s prices as we consider the consumer’s requirement so we try to
manage our prices as affordable and reasonable so the consumer will happily get their coffe and
enjoy Grandma’s home like environment and relax their mind.
Fourthly we promote our business through different magazines, newspaper, and through social
media. We advertise our product by giving free it to the people in local events or parks to taste
or check the quality of our product.
