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Samsung Advertisement Effectiveness Survey

This document contains a 14 question questionnaire about consumer perceptions of Samsung products, advertising, and sales promotions. The questions gauge respondent demographics, image of Samsung, opinions on features/innovation, differentiating factors compared to competitors, product attributes, satisfaction with sales promotions, areas for improvement, purchase preferences, reasons for purchase, assessment of marketing, and favorite Samsung series. The questionnaire aims to understand customer views to help Samsung evaluate and enhance its mobile phone business.

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Ishika Arora
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354 views4 pages

Samsung Advertisement Effectiveness Survey

This document contains a 14 question questionnaire about consumer perceptions of Samsung products, advertising, and sales promotions. The questions gauge respondent demographics, image of Samsung, opinions on features/innovation, differentiating factors compared to competitors, product attributes, satisfaction with sales promotions, areas for improvement, purchase preferences, reasons for purchase, assessment of marketing, and favorite Samsung series. The questionnaire aims to understand customer views to help Samsung evaluate and enhance its mobile phone business.

Uploaded by

Ishika Arora
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

On Effectiveness of Advertisement and Sales Promotion of


Samsung

Name:-

E-mail:-

Gender:-
a. Male
b. Female
c. Other

Mention your Income Group:-


a. 6000-10000
b. 10000-20000
c. 20000-30000
d. Above 30000

1. What is the image of Samsung in your mind?


a. Durable
b. Economical
c. Warranty and Guarantee they offer
d. Safe Product
e. Other

2. Do you think SAMSUNG products are updated with the latest


features?
a. Yes
b. No
c. Maybe

3. What do you think is the differentiate factor of SAMSUNG


compared to other products?

a. Affordable Prices
b. Innovative Design
c. Technology
d. Applications

4. Which part of the product attracts you?


a. Fashionable Appearance
b. Product Quality
c. Brand Reputation
d. After Sales Services

5. Are you satisfied with the sales promotional activities?


a. Highly Satisfied
b. Moderately Satisfied
c. Average
d. Not Satisfied

6. What should SAMSUNG improve on its mobile to acquire more


clients?
a. Marketing Strategies
b. Battery Durability
c. Product Quality
d. Technology
e. Other
7. Which outlet do you prefer buying your mobile from?
a. Showroom
b. Shopping Malls
c. Nearest store to my home or work
d. Any Place

8. Name three electronic companies that comes to your mind?


(have to choose 3 options)
a. Samsung
b. LG
c. Haier
d. Whirlpool
e. Videocon
f. Other

9. Why do you buy the Smartphone?


a. Business Purpose
b. Communications(Video & Audio)
c. Sales Promotion(Discounts and Offerings)
d. Frequent update and variety of models
e. Other

10. SAMSUNG offers large variety of models to choose


a. Agree
b. Strongly Agree
c. Disagree
d. Strongly Disagree

11. What do you think about SAMSUNG mobile phone


marketing?
a. Good Advertisement
b. Too Little Advertisement
c. Too Much Advertisement
d. Non-Impressive Advertisement

12. Prefer SAMSUNG than other because


a. Low Price
b. Less Physical Efforts
c. Better Looks
d. Low Maintenance Cost

13. Which one is your favorite SAMSUNG series


a. Samsung Galaxy Notes Series
b. Samsung Galaxy A Series
c. Samsung Galaxy M Series
d. Samsung Galaxy S Series
e. Other

14. One good thing about SAMSUNG (Short answer text)


15. One thing you want SAMSUNG to improve (Short answer
text)

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