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Job Comparatives and Superlatives Guide

Comparatives and superlatives are grammatical structures used to compare two or more things. The passage provides a table reviewing the comparative and superlative forms of various adjectives and adverbs. It also includes a text containing mistakes in using these forms correctly. The mistakes are identified and corrected.

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0% found this document useful (0 votes)
187 views2 pages

Job Comparatives and Superlatives Guide

Comparatives and superlatives are grammatical structures used to compare two or more things. The passage provides a table reviewing the comparative and superlative forms of various adjectives and adverbs. It also includes a text containing mistakes in using these forms correctly. The mistakes are identified and corrected.

Uploaded by

ricco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Comparatives and superlatives 6 Complete these sentences describing the

advantages of different jobs by writing one word in


5 Complete the table of comparative and superlative
eachgap.
forms.
0 I do a little extra consulting outside my regular job.
Adjective (or Comparative Superlative I don't earn much from it but it's better than
adverb) form form
nothing.
high higher the highest 1 best aspect of the job is the feeling
low that I am making a real difference.
good better 2 Job satisfaction is more important to
well me money.
bad theworst 3 Tue hours are flexible than in most
flexible more flexible jobs and that suits me.
rich the riebest 4 Ifyou have a positive attitude, then selling is as
far further easy any other job.
5 New York is an expensive place to live, but London
pretty
is more expensive.
boring
6 If you include commissions and bonuses, then a
little the least sales job is paid than a job in
much more marketing.
7 It's the challenging job I've ever
had, but I am loving every minute of it.
8 It's been a very difficult time for the company, but I
suppose things can't get any _

7 Look at this text about price comparison websites. lt contains ten mistakes (one in each line) with comparative
and superlative forms. Correct the mistakes.

0 A last time you bought a washing machine, how did you go about it? 1 wouldn't be The last time
surprised if you did the same thing than me. First I searched on the Internet to find out

2 more about the subject: which one was the reliablest, which one was the most efficient,

3 and so on. Having done this, 1 then looked for the better price I could find for the model

4 1 had chosen. And then? Did I order it online? No. 1 went to my nearer electrical shop so

5 that I could have a more close look at the machine before I bought it. 1 just used the

6 traditional shop to inspect the product before buying, like so more people these days. 1 had

7 no intention of buying a machine there, because I thought the price would be highest than

8 online. In fact, surprisingly it turned out tobe just as cheaper in the shop. So I bought it. lt

9 seems that retailers have been forced to offer similar prices with the Internet competition to

10 avoid going out of business. 1 don't know how they do this, because their overhead costs

are many higher, but l'm glad, because I still prefer to shop in the traditional way.

36 MODULE 7 SALES
.3 6 1 Tue 2 than 3 more 4 as 5 even 6 better
eadingTest: PartTwo 7 most 8 worse

Suggested answers: 7 1 thanasme


1 One is to advertise the job in the newspaper. 2 the reliablest most reliable
2 Do you enjoyyour job? 3 the better best price
3 'I think the design has serious weaknesses. 4 my nearer nearest
4 Tue second was a great improvement. 5 a more elose closer look
5 77% were very unhappy. 6 so rnere many people
6 Nowadays, it is unusual to stay in the same job for more 7 highest higher than
than ten years. 8 just as cheaper cheap
9 similar prices with to
1D2F3G4C5B
10 rrnmy much higher

IODULE 7
7.2
1 Selling
des

1 sales pitch 2 door-to-door selling 3 target-driven


4 tangible results 5 sales techniques

Positive Negative

rewarding, dynamic, dishonest,


challenging, well-paid, unglamorous,
tangible, sociable unpopular, repetitive

1 rewarding 2 frustrating 3 repetitive 4 variety


5 interesting 6 boredom 7 responsibility 2 1 in, mind 2 come, updated 3 prove, on 4 about, put
8 well-paid
5 much, give 6 wondering, with

debt autumn envirogment ~hole business 3 1 understand / respond to / establish / meet


morjgage knowledge guard hour ~ong listen 2 close / make 3 compare / sell 4 make / receive
buildlng doubt climb 5 explain / emphasise / stress

Adjective (or Comparative Superlative 4 1 B 2E 3D 4A 5H 6C 7G


adverb) form form
S 1 They are central and convenient for clients.
high higher the highest
2 Tue offices are too small and poorly equipped, and more
low lower thelowest business is coming from outside the city.
good better the best 3 More office space, a more modern building and more
weil ( adverb) better the best car parking.
bad 4 He wants to know the fees.
worse theworst
flexible more flexible the most flexible 6 Suggested answer:
rich richer the richest Dear Mr Smith,
far further the furthest Thank you for your letter concerning new offices.
pretty prettier We would be delighted to help you find more convenient
the prettiest
premises for your company.
boring more boring the most boring
At the moment we have two suitable properties for rent.
little less the least One is the first floor (1400 m2) of a newoffice block in
much more themost the Milton lndustrial Park. Its key features are:
• good access to main roads

Common questions

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Errors in comparatives can mislead consumers, resulting in poor purchasing decisions. For instance, incorrectly stating prices or benefits as 'higher' when they should be 'lower' can distort a consumer's perception, possibly leading them to over-value or under-value a product or service, thus impacting consumer trust and satisfaction .

Price comparison strategies pose challenges such as maintaining competitive pricing against online platforms with lower overhead costs. However, they benefit retailers by compelling them to offer competitive prices, which aids in retaining market share against online competition. Despite higher overheads, traditional retailers have been forced to match or closely follow online pricing trends to prevent losing customers to online competitors .

Traditional shopping experiences remain relevant by providing opportunities to physically inspect products before purchase, which many consumers still value. Additionally, some retailers match online prices to stay competitive, allowing consumers to benefit from both physical inspection and competitive pricing .

Flexible working hours positively impact job satisfaction by aligning work schedules with personal needs, thereby reducing stress and improving work-life balance. The document suggests that less rigid hours can suit different lifestyles, enhancing overall job satisfaction for those who value flexibility .

Comparatives and superlatives can enhance advertising job postings by creating a sense of urgency and competitiveness. They highlight the unique advantages of a job by making it appear superior to alternatives, which can attract more candidates. For example, using terms like 'better benefits' or 'the highest salary' positions a job as more desirable compared to others, thereby appealing to potential applicants by emphasizing relative advantages .

The document provides insights that job markets are dynamic, with employees rarely staying in the same position for more than a decade. This reflects the evolving nature of careers where adaptability and continuous skill development are necessary for success. It suggests that individuals must be prepared for changes in job roles and industries .

Job satisfaction is portrayed as more important than salary in career choices, emphasizing intrinsic rewards over financial gains. The text suggests that certain individuals prioritize the feeling of making a difference and job flexibility over higher pay, thereby valuing personal fulfillment and work-life balance .

The document recommends clear communication and emphasizing tangible results as effective strategies for presenting sales techniques. Moreover, it suggests understanding customer needs and establishing rapport as critical elements for successful sales interactions, which enhances persuasion and results in better sales outcomes .

The document portrays traditional retail advantages as stemming from the ability to provide immediate product inspection and human interaction, which cannot be replicated online. Despite higher costs, traditional retailers compete by offering similarly priced goods, maintaining relevance through customer experience, and personal engagement .

Correcting mistakes in comparative and superlative forms is essential to ensure clarity and accuracy in communication. The document highlights how errors can misrepresent information and potentially weaken the effectiveness of communication, particularly in sales and advertising contexts .

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