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Kaffebona Coffee Shop Business Plan

Here are potential organizations that may benefit a new coffee shop business: - Department of Trade and Industry (DTI) - Provides programs for entrepreneurs including trainings, funding assistance, marketing support, and certifications. DTI can help with business registration and permits. - Chamber of Commerce - A local chamber can introduce the business to potential customers, suppliers, and partners. They offer networking events and advocacy support. - Small Business Corporation (SBC) - SBC provides loans, business advisory services, and online resources for small business owners. They can assist with startup funding, financial planning, and management skills. - Local Business Incubation Centers - Incubators offer discounted workspaces, mentorship, technology access,

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Alona Fajardo
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201 views9 pages

Kaffebona Coffee Shop Business Plan

Here are potential organizations that may benefit a new coffee shop business: - Department of Trade and Industry (DTI) - Provides programs for entrepreneurs including trainings, funding assistance, marketing support, and certifications. DTI can help with business registration and permits. - Chamber of Commerce - A local chamber can introduce the business to potential customers, suppliers, and partners. They offer networking events and advocacy support. - Small Business Corporation (SBC) - SBC provides loans, business advisory services, and online resources for small business owners. They can assist with startup funding, financial planning, and management skills. - Local Business Incubation Centers - Incubators offer discounted workspaces, mentorship, technology access,

Uploaded by

Alona Fajardo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Business

Plan

Alona C. Fajardo
BSHM – 2I
I.

A coffee shop is the type of business I want to establish. which is relevant to my course and
competent to manage the challenges that the industry will encounter in the future.
I will give this business named Kaffebona. I anticipate that it will begin to run according to my
business plan's specifications. We expect it to operate any days of the week after it' approval.

Mission Statement:

Kaffebona is committed to serving the Filipinos’ favorite local coffees and pastries that are

fresh, convenient, affordable, and accessible. It will be served with different kinds of tastes and

aromas.

Vision Statement:

“To serve freshly brewed coffees with a distinct taste that Filipinos will adore, will value
the environment and the people's welfare.”

A. Size - Our Coffee Shop, offers comfortable seating for between 35 - 50 guests.

B. Location - Kaffeebona will be in Xentro Mall in Malolos, Bulacan area. And will rent and set

up a stall inside the mall's premises because it is a place wherein most of the target customers are

present such as students and professionals. The Kaffeebona team chose this location because many

people are aware that Malolos is a city, and it is conveniently located along the road. Thus, there

are a few establishments of coffee shops around the area and at the same time, there is a large

number of leisure in the mall that will give the business a bigger chance to gain more customers.

When Kaffeebona reaches its target market in 8 months, Kaffeebona will add stalls around

Malolos for it to be able to reach a wider scope of its target market.

The entrepreneurs provide a proposed timetable for the Kaffeebona in the Xentro

Mall in Malolos, Bulacan, which will be open from Sunday through Saturday from 8 am to 8 pm.
C. Main products/services - Kaffebona's goal is to give customer's favorite local coffees and

pastries. At the same time, our business wants to promote the importance of taking care of the

environment by using reusable and eco-friendly products.


II.
I have a list of organizations and stakeholders who could potentially patronize my business.

Customers – Kaffebona considers customers as among its top stakeholders. The interests of this
stakeholder group are high quality service and products, such as coffee and related beverages.

Employees ‘baristas, partners’ - Kaffebona prioritizes employees in its corporate social


responsibility efforts. As stakeholders, employees typically demand for better working
conditions, job security and higher wages.

Suppliers ‘supply firms, coffee farmers’ - Kaffebona suppliers are composed of wholesale
supply firms and coffee farmers. The main interest of this stakeholder group is compensation and
a growing demand from Kaffebona. Farmers aim to increase coffee yield to generate more
revenues.

Environment - Kaffebona has corporate social responsibility programs for environmentally


sound business.

Investors - As in any business, Kaffebona must address investors as stakeholders. Investors have
interests in high financial performance of the company.

Governments - Kaffebona must address the interests of numerous governments as stakeholders,


considering the company’s global presence.

III.
Possible future development that will have a significant impact on my business.

A. Future Social - this could be have an impact in establishing business. We all know that social

media is one of the most powerful instruments. We can use in marketing, advertising and

informing our customers to avail our services, by good social review it can be helpful and

beneficial to my business.

B. Political - Due to our current government political can be a threat to us due to inflation that

will affect to the market standing. Also, the permits and legal issues.
C. Economic and Technological Developments - Technology influences a lot of business. It

could be a threat if we don't have enough knowledge how to handle it. Also, it could be a

opportunity if we can handle it very well.

IV.

This is the list of organization that I believe may be benefits for my starting up running

business.
V.

List of requirements for my new business.

A. Register your business with the Securities and Exchange Commission (SEC)

B. Obtain clearance from the Barangay and Community tax Certificate (CTC or Cedula)

C. Obtain company's business permit from the local Mayor's office.

D. Register your company with the Bureau of Internal Revenue (BIR)

E. Register as an employer.

VI.

SWOT ANALYSIS

STRENGTHS - Kaffebona symbolize hope, positivity, and optimism, and send energetic vibes
every time you visit. We and the waiters serve you with a smile on our face. That’s why people
visit our coffee shop daily.

WEAKNESSES - There are many variable costs involved in running a coffee shop such as
suppliers, staff salaries, rent, etc. The global economic crisis has increased many of the costs due
to restrictions and legalities.

OPPORTUNITIES - Mobile app and delivery, a mobile application and a web portal have
become very important especially under the situation of business lock and shutdown. Online
presence is a big help in our business to interact with customers.
THREATS - As we know the coffee shop business is a very competitive industry with many
local and multinational brands. Some of them even offer the same quality coffee at a lower price.
They can easily attract market share.
Activity 4
Explore the internet and other resources for organizations that you believe may be of benefit to
you in starting up and running your business.
What information can be sought by these experts?

Note: the passing of this activity will be on Feb 22, 2023, the font size will be times roman 12
and double space. If you have any question please feel free to ask questions.

Common questions

Powered by AI

Kaffeebona's strengths include a focus on serving high-quality local coffee in a welcoming environment, and opportunities such as adopting mobile apps and delivery services. These can be leveraged to address industry threats by enhancing customer convenience and expanding market reach. By emphasizing its unique value proposition and utilizing technology to streamline operations, Kaffeebona can secure a competitive edge in the crowded coffee shop market .

Kaffeebona ensures product innovation by offering a variety of local coffees and pastries, enhancing customer engagement with unique flavors and eco-friendly practices. Regularly updating its menu to feature popular local tastes and leveraging customer feedback for improvement helps maintain interest in the competitive market .

Kaffeebona's mission statement emphasizes commitment to serving fresh, affordable, and accessible local coffees and pastries, which reflects its customer-centric ethos and strategic focus on quality and affordability. This mission guides business decisions, ensuring alignment with customer needs and sustainability goals while promoting a culture of inclusivity and social responsibility .

Kaffeebona's location in Xentro Mall, Malolos, strategically positions it to reach its target market, which includes students and professionals. The area offers high foot traffic and accessibility, aligning with its strategy to attract a large customer base and maximize visibility. This location also supports the potential expansion strategy to install additional stalls as the business grows .

Kaffeebona plans to address the challenges associated with its stakeholders by focusing on high-quality service and products to satisfy customers, offering better working conditions for employees, ensuring fair compensation for suppliers, engaging in environmentally responsible practices, and maintaining a high financial performance for investors. For governments, Kaffeebona needs to ensure compliance with regulations and permits. The strategies in place include prioritizing corporate social responsibility initiatives, fostering strong supplier relationships, and leveraging technology for operational efficiencies .

Kaffeebona aligns its operations with environmental sustainability by promoting the use of reusable and eco-friendly products. This commitment is supported by corporate social responsibility programs that emphasize environmentally sound business practices. By integrating sustainability into its mission and vision, Kaffeebona ensures that environmental values are central to its operational strategies .

Anticipated economic threats to Kaffeebona include inflation and increased costs due to global economic volatility. Technological threats involve the potential lack of knowledge in effectively utilizing new technologies. These can be mitigated by improving financial management practices, investing in staff training for technological proficiency, and adopting innovative technologies to optimize operations and customer service, thereby ensuring sustainable growth .

Social media can significantly impact the future development of Kaffeebona by serving as a powerful tool for marketing, advertising, and customer engagement. Positive reviews and active social media presence can attract more customers and improve brand image. Kaffeebona should leverage social media by creating engaging content, running targeted advertising campaigns, and using analytics to tailor marketing strategies to customer preferences and behaviors .

Kaffeebona's SWOT analysis highlights strengths like positive customer experiences and opportunities such as digital engagement, while identifying weaknesses in variable costs and threats from competitive pricing. Future business decisions should prioritize enhancing operational efficiency to mitigate costs, leveraging technology for customer engagement, and strengthening unique selling points to differentiate from competitors. Strategic actions include investing in digital platforms and adopting cost-control measures to navigate economic uncertainties .

Government regulations play a significant role in Kaffeebona's operations as they dictate necessary permits, legal compliance, and taxation. Navigating potential political challenges involves staying informed about regulatory changes, establishing robust legal and compliance procedures, and engaging with government stakeholders to foster favorable business conditions .

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