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Indian Automobile Industry and Customer Satisfaction

The automobile industry plays an important role in the Indian economy. The industry's main goal has been India's growth and customer satisfaction. The sector boomed after the 1990s due to favorable government policies like deregulation. The government also increased the purchasing power of the middle class and provided affordable auto financing. This document discusses how customer satisfaction is crucial for all industries. It argues that satisfied customers directly promote brands through word of mouth, so service industries should focus on improving customer satisfaction and service quality rather than spending on advertising. The research will benefit society by expanding knowledge about customer behavior in the automobile sector.

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Sonia Dann Kuruvilla
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95 views1 page

Indian Automobile Industry and Customer Satisfaction

The automobile industry plays an important role in the Indian economy. The industry's main goal has been India's growth and customer satisfaction. The sector boomed after the 1990s due to favorable government policies like deregulation. The government also increased the purchasing power of the middle class and provided affordable auto financing. This document discusses how customer satisfaction is crucial for all industries. It argues that satisfied customers directly promote brands through word of mouth, so service industries should focus on improving customer satisfaction and service quality rather than spending on advertising. The research will benefit society by expanding knowledge about customer behavior in the automobile sector.

Uploaded by

Sonia Dann Kuruvilla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

In Indian economy, automobile industry plays and an

important role. India’s growth and satisfaction of customer was


the main aim of automobile industry. This sector has happened,
particularly after 1990’s due to favorable government policies,
de-licensing and so on. The Purchasing capacity of middle class
and easy and cheap auto finance facility were also provided by
the government. From this it has been observed that the
customer satisfaction is most important part of every industry.
For improving number of new customers the service industries
has the responsibility to improve customer satisfaction and
quality services. There is no need to expand money on promotion
and advertisement because a satisfied customer can directly
promote the brand of particular product and this is directly the
word to mouth communication or promotion and it will be the
most effective for particular service industry when the service
industries provide best class services. To improve on quality of
services and eventually on customer satisfaction the automobile
service industries should be better equipped. This research work
of auto mobile sector will benefit the society to serve as an
information base which ads up the existing body of knowledge
and data on customer behavior.

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