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adjustright \lin720 \rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \
af0 \loch \af0 {\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 Mobile App Custom Audiences are used to target Snapchat users who
have interacted with the app}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \
loch \f4 \lang9 \langnp9 \par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \
lisa0 \sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin720 \rin0 \
itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \
kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Mobile App
Custom Audiences are audiences generated from mobile measurement partners (MMPs)
and app data sent back to Snapchat via Snaps Dynamically update the Ads Manager
created under Ads account level. }{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \
af4 \loch \f4 \lang9 \langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0
\sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \
fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \
rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 }{\b1 \fs24 \kerning2
\rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Best for}{\b1 \fs24 \
kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang1033 \langnp1033 }{\b1
\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9
Drive}{\b1 \fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang1033 \langnp1033 :}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \
f4 \lang9 \langnp9 \par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \
lisa0 \sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin720 \rin0 \
itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \
kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 app installs
and retarget users who have already installed your app to open your app. Use}{\fs24
\kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \par }\pard
\plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \widctlpar \
aspalpha \aspnum \adjustright \lin720 \rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \
dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \
af4 \loch \f4 \lang9 \langnp9 Pixel Custom Audience to reach out to her Snapchat
users who visit your website.}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \
af4 \loch \f4 \lang9 \langnp9 \par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \
sa200 \lisa0 \sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin720 \
rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \
kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Best: Reach
customers who are interested in your product or service with}{\fs24 \kerning2 \
rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang1033 \langnp1033 }{\fs24 \
kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 retargeting
campaigns.}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \
langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \
widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \
rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs24 \kerning2 \rtlch \ltrch \
dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Use Ad Engagement Audiences to
retarget people who have engaged with Snapchat ads.}{\b1 \fs24 \kerning2 \rtlch \
ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \par }\pard \plain \ql \li0 \
ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \widctlpar \aspalpha \aspnum \
adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \
af0 \loch \af0 {\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 Ad Engagement Audience reaches her }{\field \fldedit {\*\fldinst {\
fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \af4 \lang9 \langnp9 }{\
fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9
HYPERLINK "[Link] }}{\fldrslt {\fs24 \
kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \af4 \lang9 \langnp9 }{\cs15 \
fs24 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \cf13 \ul1
Snapchat users }}}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \af4 \
lang9 \langnp9 }{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 who have previously engaged with an ad. Retarget Snapchat users who
have swiped through an image or video ad, watched a full video ad, opened a story
ad, shared or saved a lens or filter, or served a paid impression.}{\fs24 \kerning2
\rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \par }\pard \plain \
ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \widctlpar \aspalpha \aspnum \
adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \
af0 \loch \af0 {\b1 \fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 Optimal:}{\b1 \fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \
loch \f4 \lang9 \langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \
sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \
kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \
ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Retarget users who previously
showed interest in your Snapchat ads to increase website traffic and increase
sales.}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \
langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \
widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \
rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs24 \kerning2 \rtlch \ltrch \
dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Reach targeted groups with third-
party Custom Audiences.}{\b1 \fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \
loch \f4 \lang9 \langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \
sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \
kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \
ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Reach Snapchatters based on
their past buying patterns and browsing behavior. Develop segments for a single
campaign, goal, product, or service using broad data markets. Currently available
in the US only.}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \
slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \
kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs24 \kerning2 \rtlch
\ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Snap Pixel, follow these 4
easy steps:}{\b1 \fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 \par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \lisa0 \
sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin720 \rin0 \itap0 \fs21
\kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \
ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Reach a targeted group of
Snapchat users based on their past browsing and buying patterns and behavior.}{\
fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \
par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \
widctlpar \aspalpha \aspnum \adjustright \lin720 \rin0 \itap0 \fs21 \kerning2 \
rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \ltrch \
dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Snapchat Ad Targeting Best
Practices}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \
langnp9 \par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \lisa0 \sl276 \
slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin720 \rin0 \itap0 \fs21 \
kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \
ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Optimize Your Targeting with
Snap Pixels}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \
langnp9 \par }\pard \plain \ql \fi-360 \li720 \ri0 \lisb0 \sa200 \lisa0 \sl276 \
slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin720 \rin0 \itap0 \fs21 \
kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \
ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Snap Pixels give you access
to more powerful targeting capabilities to optimize your Snapchat Ad campaigns. A
Snap pixel is a piece of code placed on your website that tells you, for example,
who interacted with an ad, what page they viewed, whether they added an item to
their cart, and so on. Implementing a Snap Pixel also unlocks additional targets to
bid on using Snapchat's target-based bidding within the Snap auction. To get
started with your}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang9 \langnp9 \par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \
slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \
kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\b1 \fs24 \kerning2 \rtlch
\ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 Create a Snap Pixel:}{\b1 \
fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \
par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \widctlpar \
aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \
dbch \af2 \hich \af0 \loch \af0 {\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \
af4 \loch \f4 \lang9 \langnp9 First, log into your Ads Manager account, select Snap
Pixel from the navigation, then select Create my snap pixel.}{\field \fldedit {\*\
fldinst {\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \af4 \lang1033 \
langnp1033 }{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \
lang1033 \langnp1033 HYPERLINK "[Link] }}{\fldrslt {\
fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \af4 \lang1033 \langnp1033
}{\cs15 \fs24 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang1033 \langnp1033 \
cf13 \ul1 Click here!}}}{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \
loch \af4 \lang1033 \langnp1033 }{\fs24 \kerning2 \rtlch \ltrch \dbch \af4 \hich \
af4 \loch \f4 \lang1033 \langnp1033 \par }\pard \plain \qc \li0 \ri0 \lisb0 \
sa200 \lisa0 \sl276 \slmult1 \widctlpar \aspalpha \aspnum \adjustright \lin0 \
rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \dbch \af2 \hich \af0 \loch \af0 {\b1 \
fs32 \kerning2 \rtlch \ltrch \dbch \af4 \hich \af4 \loch \f4 \lang9 \langnp9 \
par }\pard \plain \ql \li0 \ri0 \lisb0 \sa200 \lisa0 \sl276 \slmult1 \widctlpar \
aspalpha \aspnum \adjustright \lin0 \rin0 \itap0 \fs21 \kerning2 \rtlch \ltrch \
dbch \af2 \hich \af0 \loch \af0 {\b1 \fs32 \kerning2 \rtlch \ltrch \dbch \af4 \hich
\af4 \loch \f4 \lang9 \langnp9 \par }}