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1 of 60. During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant
determines that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about?
Choose 2 answers
A. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
B.| | Data deletion requests are reprocessed at 30, 60, and 90 days.
C.| | Data deletion requests are processed within 1 hour.
D. Data deletion requests are submitted for Individual profiles.

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2 of 60. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated
on a monthly basis.

What is the most efficient option to allow for this capability?

A.) Create, publish, and deploy a data kit.
B.. ) Create a segment and copy it for each brand.
Cc: o Create a reusable container block with common criteria.
D.. ) Create a nested segment.

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3 of 60. A customer has a requirement to receive a notification whenever an activation fails for a particular segment.

Which feature should the consultant use to solution for this use case?

A.) Activation alert

B,, ) Report
ce o Flow
D., ) Dashboard

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4 of 60. Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation
criteria the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
A. ) Create a High Investment Balance calculated insight.
B. oO Create new segments using nested segments.
Cc.) Create new segments by cloning High Investment Balance Customers.
D.. ) Package High Investment Balance Customers in a data kit.

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5 of 60. A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data
Cloud does not include that key performance indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?
A.) Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
B.. ) Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in Segmentation
c. o Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
D.. ) Create Calculated Insight > Map Data to Data Model > Ingest Data > Use in Segmentation

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6 of 60. A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

A.) Sales Order > Individual > Unified Individual

B. @ Unified Individual > Unified Link Individual > Sales Order
C.. ) Sales Order > Unified Individual
D.. ) Unified Individual > Individual > Sales Order

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7 of 60. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A. o Data model triggers

B.,_) Streaming transforms
C. ) Sales and Service bundle
D. ) Data actions and Lightning web components

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8 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

A., ) Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
Boo) Confirm the Create Object permission is enabled in the Data Cloud org.
C3 © Confirm the View All object permission is enabled in the source Salesforce CRM org.
D.. Confirm that the Modify Object permission is enabled in the Data Cloud org.

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9 of 60. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers
A.| | Identity resolution rules have been removed to reduce the number of matched profiles.
B. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
Cc. | Duplicates have been removed from source system data streams.
D. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

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10 of 60. Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

A.) Dedicated S3 data sources in activation setup

B. oO Dedicated S3 data sources in Data Cloud setup
C., | Separate user credentials for data stream and activation target
D. , Multiple S3 connectors in Data Cloud setup

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11 of 60. Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company
notices that the activated count is smaller than the segment count.

What is a reason for this?

A.@ Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact
Point, it will not be activated.
B., | Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the
last six months.
C.. ) Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new
records,
D.. ) Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

| | Mark this item for later review.

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12 of 60. Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode.
During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update
this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?
A. oe Data Cloud will update the formula for all records at the next incremental upsert refresh.
B. ) Data Cloud will only update the formula on a go-forward basis for new records.
C., | Data Cloud does not support formula field updates for data streams of type upsert.
D., ) Data Cloud will initiate a full refresh of data from S3 and will update the formula on all records.

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13 of 60. What should a user do to pause a segment activation with the intent of using that segment again?

A. o Deactivate the segment.

B., ) Delete the segment.
G: C , Stop the publish schedule.
D.., Skip the activation.

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14 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The
company also wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A.) Segment exclusion
B., ) Calculated insights
C., ) Nested segments
0. Segment membership data model object

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15 of 60. Which two requirements must be met for a calculated insight to appear in the segmentation canvas?

Choose 2 answers
A.| | The primary key of the segmented table must be a metric in the calculated insight.
B.| | The metrics of the calculated insights must only contain numeric values.
€. The calculated insight must contain a dimension including the Individual or Unified Individual Id.
D: The primary key of the segmented table must be a dimension in the calculated insight.

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16 of 60. Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers
A. Use the Consent API to suppress processing and delete the individual and related records from source data streams.
B. Add the Individual ID to a headerless file and use the delete from file functionality.
Cc.) Delete the data from the incoming data stream and perform a full refresh.
D.; | Use Data Explorer to locate and manually remove the Individual.

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17 of 60. A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

A. oe Ingest the file with the SFTP Connector.

B. ) Use Salesforce's Dataloader application to perform a bulk upload from a desktop.
CG) Manually import the file using the Data Import Wizard.
D., ) Ingest the file through the Cloud Storage Connector.

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18 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.

Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

A. o Party Identification object

B., ) Contact Identification object
Cc. ( 5 Individual object
D., ) Loyalty Identification object

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19 of 60. Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error
message?

Choose 2 answers
A.| | Check if correct permissions are configured for the Data Cloud user.
B. Check if correct permissions are configured for the S3 user.
Cl | Check if the Amazon $3 data source is enabled in Data Cloud Setup.
D. Check if the file exists in the specified bucket location.

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20 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers
on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly
mapped and available for use in activation?

A. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point
Phone data map object.
B. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from
the Contact data stream.
. o Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a
separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map
object.
D., \ Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact
Point Phone data map object.
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21 of 60. What does the Source Sequence reconciliation rule do in identity resolution?

A.\ ) Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
B, oO Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name
Cc.) Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
D. Includes data from sources where the data is most frequently occurring

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22 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

A.) Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
B.. ) Include Contact Point Email object Is Active field as a match rule.
CC." ) Set the default reconciliation rule to Last Updated.
D. o Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

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23 of 60. During an implementation project, a consultant completed ingestion of all data streams for their customer.

Prior to segmenting and acting on that data, which additional configuration is required?

A. oe Identity Resolution
B., ) Calculated Insights
Cc. ( 5 Data Mapping
D.C , Data Activation

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24 of 60. What is Data Cloud's primary value to customers?

A.) To create a single source of truth for all anonymous data

B, oO To provide a unified view of a customer and their related data
Cc.) To create personalized campaigns by listening, understanding, and acting on customer behavior
D., ) To connect all systems with a golden record

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25 of 60. What does the Ignore Empty Value option do in identity resolution?

A. oO Ignores empty fields when running reconciliation rules

B., ) Ignores empty fields when running any custom match rules
Cc.) Ignores empty fields when running the standard match rules
D., Ignores Individual object records with empty fields when running identity resolution rules

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26 of 60. A segment fails to refresh with the error "Segment references too many data lake objects (DLOs)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers
A.| | Space out the segment schedules to reduce DLO load.
B. Use calculated insights in order to reduce the complexity of the segmentation query.
Cl Refine segmentation criteria to limit up to five custom data model objects (DMOs).
D. Split the segment into smaller segments.

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27 of 60. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data
Cloud.

What should NTO use to achieve this?

A.) Direct Sales Order entity ingestion
B. o B2C Commerce Starter Bundles plus a custom extract
Ei ( ) Direct Sales Product entity ingestion
D., ) B2C Commerce Starter Bundles

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28 of 60. An organization wants to enable users with the ability to identify and select text attributes from a picklist of options.

Which Data Cloud feature should help with this use case?

A.;) Data harmonization

B. C . Transformation formulas
CO Global picklists
D., ) Value suggestion

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29 of 60. Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A.; ) Segment Setup

B., ) Data Transformation
c@ Data Mapping
D. , Data Stream Setup

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30 of 60. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

A.( ) CloudPage
B. C » Email

c@ Mobile push
D..) SMS

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31 of 60. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A.) Cities only containing 'San Jose’ or 'san jose’

B., ) Cities only containing 'San José’ or 'San Jose’
G eo Cities only containing 'San José’ or 'san josé'
D. , Cities containing ‘San José', 'San Jose’, 'san josé', or 'san jose’

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32 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers
A.| | All source profile data will be removed.
B., | All individual data will be removed.
Cy Dependencies on data model objects will be removed.
D. Unified customer data associated with this ruleset will be removed.

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33 of 60. What does it mean to build a trust-based, first-party data asset?

A.( ) To ensure opt-in consents are collected for all email marketing as required by law
B., To obtain competitive data from reliable sources through interviews, surveys, and polls
G eo To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
D. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

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34 of 60. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by
website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?
A.) Nested segments
B., , Flow Orchestration
E; ( ) Streaming data transform
..@ Metrics on metrics

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35 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional
attributes.
B.. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
G. o Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute
filter for Fund Type equal to "Mutual Fund".
D., | Include Fund Name and Fund Type by default for post processing in the target system.

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36 of 60. During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data
about individuals into a single unified profile?

A., ) Data Consolidation

B.,) Harmonization
S ° Identity Resolution
D.,, Data Cleansing

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37 of 60. Which consideration related to the way Data Cloud ingests CRM data is true?

A.; ) CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.
B., | The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
Cc.) Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.
D.@ The CRM Connector allows standard fields to stream into Data Cloud in real time.

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38 of 60. Which two common use cases can be addressed with Data Cloud?

Choose 2 answers
A. | Govern enterprise data lifecycle through a centralized set of policies and processes.
B. Understand and act upon customer data to drive more relevant experiences.
C.| | Safeguard critical business data by serving as a centralized system for backup and disaster recovery.
D. Harmonize data from multiple sources with a standardized and extendable data model.

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39 of 60. A customer is trying to activate data from Data Cloud to an Amazon $3 Cloud File Storage Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

A.(_) Use a JWT Token generated on S3.

B., ) Use an S3 Encrypted Username and Password.
Cc; 3 Use an S3 Access Key and Secret Key.
D. ) Use an S3 Private Key Certificate.

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40 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

A. oe Refresh Data Stream > Identity Resolution > Calculated Insight

Be) Refresh Data Stream > Calculated Insight > Identity Resolution
C. \ Identity Resolution > Refresh Data Stream > Calculated Insight
D., ) Calculated Insight > Refresh Data Stream > Identity Resolution

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41 of 60. To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to
include the Salesforce CRM Campaign ID in the name.

What are two ways to achieve this outcome?

Choose 2 answers
A. Include campaign identifier in the activation name.
B.| | Hard code the campaign identifier as a new attribute in the campaign activation.
C.; | Include campaign identifier in the segment name.
D. Include campaign identifier in the filename specification.

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42 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

A.) Use Consent API to request deletion of the customer's information.

B. ) Use Profile Explorer to delete the customer data from Data Cloud.
Ci 6 Use the Data Rights Subject Request tool to request deletion of the customer's information.
D. | Use a streaming API call to delete the customer's information.

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43 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet
camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?
A.\_) Data sources for each brand
B.. | Data model objects for each brand
C.@ Data streams for each brand
D.,, Data spaces for each brand

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44 of 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant
created a segment to meet this requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms
B. ( 3 Streaming insights
c.,) Related attributes
0. Segmentation exclude rules

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45 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

A. oe Increase the number of matching rules.

B., ) Reduce the number of matching rules.
CG) Include additional attributes in the existing matching rules.
D. ) Change reconciliation rules to Most Occuring.

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46 of 60. How cana consultant modify attribute names to match a naming convention in Cloud File Storage targets?

A.) Use a formula field to update the field name in an activation.

B., ) Set preferred attribute names when configuring activation.
c oe Update attribute names in the data stream configuration.
D._) Update field names in the data model object.

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47 of 60. Which data model subject area defines the revenue or quantity for an opportunity by product family?

A. o Sales Order
B., | Engagement
G C , Product

D.. ) Party

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48 of 60. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with
other personally identifiable information (PII).

How should the fields be mapped to support identity resolution?

A.( +) Create a new custom object with fields that directly match the incoming table.
B.. | Map all fields to the Customer object.
C., ) Map all fields to the Individual object, adding a custom field for the email address.
0. Map name to the Individual object and email address to the Contact Phone Email object.

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49 of 60. A consultant is integrating an Amazon S3 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the $3 will contain this information for processing?

A.. ) The .csv file

B. o The .json file
Cc." ) The .txt file
D., ) The .zip file

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50 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated
insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
A.@ Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are
scheduled to run.
B., , Ensure the segments are set to Rapid Publish and set to refresh every hour.
CG. ( Set a refresh schedule for the calculated insights to occur every hour.
D., , Ensure the activations are set to Incremental Activation and automatically publish every hour.

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51 of 60. Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO
then creates a segment based on these scores that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers
A. Select contact points.
B. Choose a segment.
C.; | Add additional attributes.
D. C) Add the calculated insight in the activation.

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52 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by
up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers
A., | Review calculated insights to make sure they're run before segments are refreshed.
B. Review segments to ensure they're refreshed after the data is ingested.
C.; | Review calculated insights to make sure they're run after the segments are refreshed.
D. Review data transformations to ensure they're run after calculated insights.

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53 of 60. Which two dependencies prevent a data stream from being deleted?

Choose 2 answers
A.| | The underlying data lake object is used in a data transform.
B.| | The underlying data lake object is used in activation.
G The underlying data lake object is used in segmentation.
D: The underlying data lake object is mapped to a data model object.

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54 of 60. A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers
A.B Data Harmonization
B. C} Data Marketplace
&, | | Master Data Management
0g Unified Profiles

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55 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers
A.| | To eliminate the need for separate business intelligence and IT data management tools
B.| To create and orchestrate cross-channel marketing messages
Cy To ingest and unify data from various sources to reconcile customer identity
D. To use harmonized data to more accurately understand the customer and business impact

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56 of 60. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address,
they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?
Choose 2 answers
A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
B. Create a matching rule based on party identification that matches on CRM ID as the party identification name.
C., | Create a custom matching rule for an exact match on the Individual ID attribute.
D.; | Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from
the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.

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57 of 60. When performing segmentation or activation, which time zone is used to publish and refresh data?

A.) Time zone specified on the activity at the time of creation

B. oO Time zone set by the Salesforce Data Cloud org
Cc.) Time zone of the user creating the activity
D. , Time zone of the Data Cloud Admin user

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58 of 60. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline
points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

A. ( +) Clone the data source object.
B. ) Use batch transforms to create a second data lake object.
Cc. ) Create a data kit from the data lake object and deploy it to the same Data Cloud org.
Dy eo Create a junction object in Salesforce CRM and modify the ingestion strategy.

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59 of 60. What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-
time way?
A.~ ) Commerce Cloud Connector
B. oO Ingestion API
C.; ) Marketing Cloud Personalization Connector

D., \ Cloud Storage Connector

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60 of 60. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

A. 0 Individuals who purchased at least one of any ‘red’ product and also purchased at least one pair of 'shoes'
Be) Individuals who purchased at least one 'red shoes’ as a single line item in a purchase
C., ) Individuals who made a purchase of at least one 'red shoes’ and nothing else
D., ) Individuals who purchased at least one of any ‘red’ product or purchased at least one pair of 'shoes'

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Salesforce Certified Data Cloud Consultant

Time Taken: 38 minutes of 105 minutes total

Result: Pass

Topic |Percentage Correct

Solution Overview 70%

Data Cloud Setup and Administration 62%

Data Ingestion and Modeling 50%

Identity Resolution 100%

Segmentation and Insights 81%

Act on Data 63%

Congratulations! You have successfully completed the certification exam to become a Salesforce Certified Data Cloud Consultant. Welcome to the Salesforce worldwide
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