M K H SHOP

Makaon Ka Hadi?

A Business Plan
Presented to:

Rodrigo Balais

Presented by:

(Group 1- 11 Nikolai)

Bustillo, Jevy T.

Encia, John Mckienly G.

Gariando, Sean Gabriel T.

Gado, Hannah Grace D.

Herrera, Mhara Rezzie A.

Jomadiao, Honelyn A.

Macellones, Ryza Mae Z.

Miralles, Sheena Mae D.

Olopernes, Hanna Mae S.

Piñas, Arabella Grace C.

Tualla, Kristine Angela A.

 INTRODUCTION

Proposed Name of Business

The term "Makaon ka hadi" is an acronym for the common question, "Will you eat

this?" We want to sell delicious food, thus we ask our customers if they will eat the products

we sell.

Address of Business

Granja-Kalinawan National High School, Brgy. Kalinawan Jaro, Leyte

Name of Owner

A group of students from GKNHS own the company as a type of partnership, where

they share equal responsibility for all business decisions.

Description of Business

MKH is a food stall that aims to sell delicious Hotcakes and refreshing Iced Tea to the

students of Granja-Kalinawan National High School, may it be couples, singles and

LGBTQ+. Owned by a corporation of students, with the intent of selling students good

quality food for them enjoy. This can help the customers quench their thirst in a hot day and

soothe their hunger from studying all day.

Location of Business

We decided to sell iced tea and hotcakes because of how affordable these products

are. We chose GKNHS as the site of our business since many people, particularly students,

have tight allowances and our company offers good-quality products at reasonable prices,

which are perfect for students.

Funding Requirements and Source

Since the business owners are students, the capital that will be use will come from

their savings or allowance.

 THE BUSINESS CONCEPT AND THE BUSINESS MODEL

Concept

Open a mini Food Stall directly inside the school campus of Granja-Kalinawan
National High School to capture business to its 3,998 students.

Costumer needs

The Granja-Kalinawan National High School needs another food store to

accommodate the hungry tummy of its students. Students at the school have no nearby place
to eat or socialize with the exception of the school’s cafeteria. There is an opportunity to open
a mini Food Stall in the area that can become an integral part of the student’s life on the
campus.

Issue

Aside from the holidays and special-non-working days, sometimes the school
suspends classes due to some important matters like bad weather. These non-classes days
may slow down the business.

Business Goal

To be the most successful food service in Granja-Kalinawan National High School

Jaro, Leyte A.Y. 2022-2023

Vision

To establish a commanding presence and market leadership as a food service in

Granja-Kalinawan National High School Jaro, Leyte

Mission

To provide quality food and customer convenience services that would generate
sufficient profits for the proponents and improve the mood of the customers.

Objectives

1. To establish a strong market presence in Granja-Kalinawan National High School

2. To earn good financial return for its owners

3. To delight a customer with high quality food and services.

4. To make the stall/business place a happy and rewarding place to work in.
Performance Targets

1. Gain a profit of ₱300 within the first day of selling (April 24, 2023)

2. Gain a profit of ₱300 every working hour for 5 days (April 24-28, 2023)

3. Gain a total profit of ₱1,500 within the first week of selling (April 24-28).

4. Gain a profit ₱600 within the last day of April (April 30, 2023)

THE EXECUTIVE SUMMARY

Company: MKH: Food stall

Our Mission

To provide quality food and customer convenience services that would generate
sufficient profits for the proponents and improve themood of the customers.

Our Product/Service Office: Description, Evaluation and Justification

Our vendor is planning to offer a product that is delicious, and you won't regret investing
in us. The thing is we would like you to know that our product offering handmade and
intended for those who loves having a snack at noon, stressed and feeling hot and hungry
students and teachers as well. Here's our miscellany:

 Hotcake
 Iced Tea

Our vendor helps the students to save money, and enjoy a luscious combination food
in a low-end price.

Our Business Concept

Open a mini Food Stall directly inside the school campus of Granja-Kalinawan
National High School to capture business to its 3,998 students.

Our Marketing Strategy

Under MKH, we promote the most important element in marketing strategy that we
consider in giving off quality products. The product should first be propagandized, such as:

 Setting up printed posters\flyers across easy to see corners around the campus in order
to let people know where, when, and how to get our products. This kind of info will
be necessary in order of having a good communication with the costumers far from
us.
 Advertising our products on social media\ fb page of the store.

Our Competitive Edge

MKH will maintain a competitive stand in these areas:

 The menu is easy to understand because the products presented are just two
and the difficulty of picking product will be low.
  The products are easy to handle, because the hotcakes and the ice tea are well
packed and can be held up or brought up by mere hands only that can make a
less hassle for the consumer.

Our Funding Requirements and Source

Since the business owners are students, the capital that will be use will come from

their saving or allowance.

BUSINESS PROPONENTS
 The proponents are the eleven (11) members of the group that can be considered as
student entrepreneurs. Each of them has something to contribute and they can be divided
based on their capabilities, skills, and interests. The proponents believe that dividing them
and giving them the work they want can make the business more successful because each
member should have passion in what they do.

The resource mobilizers and funders the are the investors who are willing to invest in
a company. The company's eleven supporters share the company's capital and can serve as
resource mobilizers and funders. Other investors are also allowed to invest in the company to
continuously improve the business.

Some of the members of the group are given the role of technology providers and
employers. They are people who think about the technology that the company needs. They
are also whose who analyze whether they have enough budget to deploy the technology and
whether they have enough money to pay for it. Technologies such as newly invented
machines and equipment that help manufacture products are as important as the use of
technologies to disseminate information about products. Technology providers and users are
also responsible for the sale of products such as: Develop an application that customers can
use to order some products.

For governance and top management, group leaders and deputy leaders can handle it
because it's all about management these leaders lead members so they can follow them.
However, having a leader does not mean that the other members cannot participate. As a
team of the company, everyone’s suggestions and approvals are very important. In this part,
the group can formulate various ideas and concepts that can improve the business.

The last is the operating and support team that includes all members. Other members
can be added to the operation team and are the members who make the main product which is
fruits and vegetables pastries. Others may work go run a business and run a branch office.
Some members are going to assist customers and help the staff as best as they can.
 THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE
CUSTOMER

Target Customers

The target customers of this business are the students and teachers of Granja-
Kalinawan National High School. This is because the product, Hotcakes & Iced Tea, will be
sold in the said place. Moreover, considering its price, the product can be afforded by the said
students.

Main Value Proposition

Unlike other products available in the market, Hotcakes & Iced Tea is designed to
meet the need of the consumers for a delicious and “on-to-go” food and beverage product that
could substitute for a full snack. More so, pleasing ambiance and excellent customer service
are other important assets that give Hotcakes & Iced Tea a unique selling point. This product
also comes at a very affordable price of ten pesos (?) which matches the budget of the target
customers who are mostly students.

MARKET DEMAND AND SUPPLY, DYNAMIC, AND SOCIAL

ENVIRONMENT

Market Demand

This Hotcake recipe uses simple ingredients to make the perfect, delicious. This
hotcake is perfect for snack it is highly recommended for every customer. We as an
entrepreneur will make sure that every customer will be met their expectations about our
Products. Iced tea is a delicious iced tea. This iced tea is suit for this summer time every
individual will have an interested for them to try our product iced tea. As a good entrepreneur
we want to have a good image of every buyer so as possible we make it more appealing for
their eyes. Iced tea is a notorious drink and perfect for everyone will love to buy it for it is
very delicious drink. Our product hotcake and iced tea will make it more affordable for
everyone.

Market Supply

The supply of our flour that nearby store produce will change depending on the price
of the flour in the store. When hotcake can be sold for 5 pesos each, then local stores are
willing to produce, let's say, 3kilo of them per week. If the price of flour goes up to 6 pesos
for the same hotcake, local store are excited at the thought of how much profit they can make,
and they're willing to supply 4kilo flour instead. This is what we call quantity supplied.
Dynamic

The entrepreneur s have determined the market demand and supply trends of the
business comparison and analysis of the resources utilized and profits generated during the
selling of the product of offered by the enterprise which is hotcake and iced tea . -hot cake
and iced tea generated more income when sold during "Snack time" preferably from 9:00 am
to 3:00.

Iced tea had less demand when the weather is cold and rainy.

The product has less demand during during lunch because may students and teachers
buying any food for their lunch.

Social Environment

Our target population is the Granja Kalinawan NHS specially the students and
teachers which is the main target of the enterprise. Our products will be a significant interest
to our target customers because this will satisfy their hunger, cravings and affordable price

PRODUCT/SERVICE OFFICE: DESCRIPTION, EVALUATION AND

JUSTIFICATION

Our vendor is planning to offer a product that is delicious, and you won't regret investing
in us. The thing is we would like you to know that our product offering handmade and
intended for those who loves having a snack at noon, stressed and feeling hot and hungry
students and teachers as well. Here's our miscellany:

 Hotcake
 Iced Tea

Our vendor helps the students to save money, and enjoy a luscious combination food
in a low-end price.

Evaluation Strategy

To expand our vend, we will create a page for our products, thus our friends in social
media would know about our business. We will be focusing on our vendor and our customers
acquisition and slowly increase the product prices. As our vendor expands, we will post more
posters and make more flyers.

 As the vendor expands, we will give and post more poster and flyer about our
product.
 Make expansion inside the school.
 Upgrade the miscellany.
Pricing Justification

Our vendor values our customers well in their desires of sweet and cold snack that we
made with love and can be enjoyed by the customers without worrying about the price. Our
product is in a low-end price yet very luxurious in taste.

 Hotcake - P5. 00
 Iced Tea - P10.00

THE ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

MKH's strategy will base on the market and serve:

 The students of Granja Kalinawan National High School. They will spend money for
food service and satisfaction. The teachers and faculty members sometimes have no
time to cook or go to distant places so they can just spend a little amount of time to
buy our products.

Competitive Edge

MKH will maintain a competitive stand in these areas:

 The menu is easy to understand because the products presented are just two
and the difficulty of picking product will be low.
 The products are easy to handle, because the hotcakes and the ice tea are well
packed and can be held up or brought up by mere hands only that can make a
less hassle for the consumer.

Value Proposition

Our business proposition is easy to perceive in the market. We offer cheap and easy to
handle products that are appealing to those consumers looking for good food at a low price.

Sales Strategy

MKH’s sales strategy is to set up a stand with its target market: the possible costumer
students of Granja Kalinawan National High School, with the teachers and faculty members.
The reliant factors that affect the profits will depend on the satisfaction that the target market
gain and spend. The prices range depending on the ingredient brought.
Marketing Strategy

Under MKH, we promote the most important element in marketing strategy that we
consider in giving off quality products. The product should first be propagandized, such as:

 Setting up printed posters\flyers across easy to see corners around the campus in order
to let people know where, when, and how to get our products. This kind of info will
be necessary in order of having a good communication with the costumers far from
us.
 Advertising our products on social media\ fb page of the store.

Enterprise Delivery System

INPUT THROUHPUT OUTPUT MARKETIN DESIRED

G OUTCOME
 Assembling  Production of  Products to  Positionin  High customer
of resources products to be sold g satisfaction
 Business be sold  Hotcakes  Product level
proponents  Preparing  Ice tea  Packaging  Sales volume
 Man  Cooking  Place attained
 Machine  Packaging  People  Profits
 Money  Promotion generated
 Method  Price  People
 Management performance
 Materials
(such as food
ingredients
and
production
 FINANCIAL FORECAST

Makaon ka Hadi?

Returns:

MKH expects to obtain bigger returns for the product chosen are in demand,
affordable and will satisfy the needs of most customers.

Risks:

There are expected risks such as the products might not satisfy every customer’s taste.
Insufficient budget that will be needed for the production might be experience and there
might be lack of resources needed on making the products.

Contingencies:\

To avoid any potential negative event, budget panning were made and customer
assessment wer conducted to make sure that the products will suit every customer’s taste
inside the campus.

PROFIT AND LOSS ASSESSMENT (P&L)

PARTICULARS AMOUNT
SALES
Cost of Goods Sold
Gross Profit
OPERATING EXPENSES:
Totality of Hotcake Ingredients
Totality of Iced Tea Ingredients
Stall Supplies
Other Operating Expenses
TOTAL OPERATING EXPENSES:

Hotcake Ingredients Unit of Mass Quantity Price Amount

All Purpose Flour 2 cups 1 kl. 60 pesos
Food Color (yellow) ½ tsp 3 pcs 3 pesos
Baking Powder 2 tbsp 1 pc 16 pesos
White sugar ¼ 4 tbsp 2 pcs 40 pesos
Margarine ½ kl 50 pesos
Vanilla ½ tsp 1 bottle 20 pesos
Cooking oil 2 tbsp 1 pc 5 pesos
Salt ½ tsp 1 pc 2 pesos
Egg 2 pcs 20 pesos
Powdered milk 2 sachets 3 pcs 48 pesos
Iced Tea Unit of Mass Quantity Price Amount
Nestea 1 sachet 23 pesos
Ice 1 pc 5 pesos
Cups 50 pcs 40 pesos

Capital-

Raw Materials: Per Month

All Purpose Flour - 360

Food Color – 20

Baking Powder - 160

Sugar – 160

Margarine – 200

Vanilla – 40

Cooking oil – 20

Salt – 4

Egg – 460

Powdered Milk – 240

Nestea – 1058

Ice – 575

Cups – 1840

Total: 5137

61, 644 (Per Year)

Design, Equipment, and Other Machineries: Per Month

Colored Paper – 120

Glue – 40

Gas – 200

Total: 360
 ENVIRONMENTAL AND REGULATORY COMPLIANCE

M.K.H Shop will follow the Republic Act 9003 or the Ecological Solid Waste
Management Act of 2000 to ensure the reduction of environmental waste in the said shop.
This act will aid in preventing any negative effects on the people around them,
the environment, and other services that may be present.

M.K.H Shop is going to implement and closelyadhere to rules that will help reduce so
lid [Link] make any recycled plastic products, the plastic materials that the M.K.H
Shop will produce will be collected using trashcans. The store also makes sure
that waste is properly collected, separated, and stored.