The Factsheets
1. An introduction to subsectors and types of organizations, market size, and growth of
international business environment
No Title Description
1 Overall market size and - The global sportswear market will witness a growth rate
growth of 6.54% between 2022 and 2027.
- In 2022, the size of the global sportswear market reach a
value of 293 billion USD by 2022
2 Growth of the international - The sportswear industry is affected by the covid 19
business environment pandemic
- In 2023, companies in the sports industry will face
increasing costs, inflation, the potential for a major
recession (McKinsey, 2023).
3 Different kinds of business - Profit: primary purpose of an organization is to
maximize the wealth of its owners through profits from
its activities
- Non-profit organization work for a common purpose,
pursuing social goals, and delivering public services
3 Different sub-sectors - Public sector: Government owned and operated
organizations
- Private sector: Organizations run by private individuals
and not under the government
- Voluntary: The non-governmental organizations
4 Legal forms - Sole trader
- Partnership
- Coroparation including private limited company and
public limited company
5 Size and scope of Size: small, medium and large business
organization Scope of each size
- Small business: Production and retail on a small scale
and operating intended to make a profit
- Medium firm: Operating in the field of production,
supply and distribution of products and services
- Large firm: Operate large production facilities
and trend to target large market
2. NIKE and PUMA organization
Title Nike organization Puma organization
Backgrounds NIKE, founded in 1967, is one of the Puma is also one of the major
world's leading suppliers of shoes, apparel, sportswear manufacturers in
and sports equipment the world is a German
multinational corporation
that designs and
manufactures casual and
sports footwear, clothing and
accessories.
Legal structure Nike is an American multinational PUMA, has the legal form of
corporation. Since 1990, Nike has been a European company
listed on NYSE as a public limited (Societas Europaea, or SE).
company. Since 1986, Puma has been
listed on the Frankfurt Stock
Exchange as a public limited
company.
Size Nike is large corporation. Puma is also a large
Nike operates in more than 160 countries corporation with more than
around the world and has over 30,000 Nike 14,000 employees and
employees spread over six continents development in more than
120 countries around the
world.
Scope - Design, development and worldwide - Production of sports and
marketing and sale of athletic shoes, apparel leisure items
- Previously, Nike operated in 4 main - The firm's consolidated
regions: the U.S., Asia Pacific, Americas, sales are divided into three
and an area including Europe, the Middle geographical regions, which
East and Africa. Nike has now new are EMEA (Europe - Middle
geographies including North America, East - Africa), American, and
Western Europe, Eastern/Central Europe, Asian/Pacific
Greater China, and Japan
Vision, mision - Vision statement is to make every effort to - Vision statement is to be
and objectives maximize the potential of human beings the most appealing and long-
- Mission: “inspiring every athlete in the lasting sports lifestyle brand
world - Mission: “becoming a
- Objectives: to turn a profit, in addition, sports brand that fastest the
they also aim at production activities that world”
help protect the environment - Objectives: develops human
rights, plays a leading role in
the industry's climate action,
and shifts to a more circular
business model
