ASSIGNMENT
JANUARY 2022 SEMESTER
SUBJECT CODE : MRM402
SUBJECT TITLE : BUSINESS RESEARCH METHODOLOGY
LEVEL : BBA
STUDENT’S NAME :
MATRIC NO. :
PROGRAMME :
ACADEMIC FACILITATOR : DR. MOHD NORSAM BIN MOHD SARI
LEARNING CENTRE :
INSTRUCTIONS TO STUDENTS
1) This assignment consists of TWO (2) parts. Answer ALL questions .
2) Plagiarism in all forms is forbidden. Students who submit plagiarised assignment will be
penalised.
3) Continuous assessment (assignment) carries 70% of the total grade of the final grade.
4) References MUST be included and taken from reliable sources. Please use the APA
Referencing Style and cite your work appropriately.
5) The submission date of this assignment is BEFORE OR ON 3rd April 2022 via myPLS.
THERE ARE FIVE [5] PAGE OF QUESTION, EXCLUDING THIS PAGE.
DECLARATION BY STUDENT
I certify that this assignment is my own work and is in my own words. All sources have been acknowledged
and the content has not been previously submitted for assessment to Asia e University or elsewhere. I also
confirm that I have kept a copy of this assignment. Signed:
_____________________________
Page 1
INSTRUCTION: Answer ALL questions.
PART A: TOTAL: 50 marks (Remembering, Understanding and Apply ) refer to bloom
taxonomy
QUESTION 1
a) Explain, when is business research needed?
Every time we wish to find opportunities and threats, business research is necessary. It aids in
problem identification, and with this knowledge, intelligent choices may be taken to effectively
address the issue. Better customer understanding makes it possible to communicate with
customers or stakeholders more effectively. The reduction of risks and uncertainties can be
achieved by proactive business research. Business research can be used to plan the necessary
investments and financial consequences.
(5 marks)
b) What do you understand about business research methodology?
Business research is the process of gathering comprehensive information about every aspect of
business and applying that information to increase sales and profit. Such a study aids businesses
in identifying the most lucrative or in-demand goods and services. Research methodology is a
description of the steps taken to conduct a specific type of study. It outlines the methods or
processes used to locate and evaluate data pertaining to a certain research topic.
(5 marks)
QUESTION 2
a. Interpret with suitable examples the differences between quantitative and qualitative
research?
Quantitative research deals with numbers and statistics, while qualitative research deals with
words and meanings. Quantitative methods allow you to systematically measure variables and
test hypotheses. Qualitative methods allow you to explore concepts and experiences in more
detail.
(5 marks)
b. Explain the difference between deductive and inductive reasoning with suitable examples?
Inductive reasoning is a bottom-up approach, while deductive reasoning is top-down. Inductive
reasoning takes you from the specific to the general, while in deductive reasoning, you make
inferences by going from general premises to specific conclusions With this type of reasoning, if
the premises are true, then the conclusion must be true. Logically Sound Deductive Reasoning
Examples: All dogs have ears; golden retrievers are dogs, therefore they have ears. Here are
some examples of inductive reasoning: Data: I see fireflies in my backyard every
summer. Hypothesis: This summer, I will probably see fireflies in my backyard. Data: Every
dog I meet is friendly. Hypothesis: Most dogs are usually friendly.
(5 marks)
Page 2
QUESTION 3
a. Briefly explain what is literature review?
A literature review is a piece of academic writing demonstrating knowledge and understanding of
the academic literature on a specific topic placed in context. A literature review also includes a
critical evaluation of the material; therefore, it is called a literature review rather than a literature
report. A literature review is also the writing process of summarizing, synthesizing and/or
critiquing the literature found as a result of a literature search. It may be used as background or
context for a primary research project.
(5 marks)
b. Elaborates, the purpose of literature review in the research process?
The purpose of a literature review is to gain an understanding of the existing research and debates
relevant to a particular topic or area of study, and to present that knowledge in the form of a
written report. It also helps to improve research methodology.
(5 marks)
QUESTION 4
Variables and constructs are terms that are quite often used in research which leads to a belief
that they are one and the same thing in which they are not. Explain the differences between these
two terms, how they are similar and how they are not.
-Constructs are broad concepts or topics for a study. Constructs can be conceptually defined in
that they have meaning in theoretical terms. They can be abstract and do not necessarily need to
be directly observable. Examples of constructs include intelligence or life satisfaction. Variables
are created by developing the construct into a measurable form. Variables, by definition,
correspond to any characteristic that varies (meaning they have at least two possible values).
Examples of variables include height in inches, scores on a depression inventory, and ages of
employees.
(10 marks)
QUESTION 5
“Casual research is built on the exploratory and descriptive research as these paves the way to
a clearer picture of the problem.” Discuss this statement.
(10 marks)
INSTRUCTION: Answer ALL questions.
PART B: TOTAL: 50 marks
Page 3
QUESTION 1
Write short notes on the following methods of data collection: -
a. In-depth interview
In-depth interviews are a qualitative data collection method that allows for the collection of a
large amount of information about the behavior, attitude and perception of the interviewees
During in-depth interviews, researchers and participants have the freedom to explore additional
points and change the direction of the process when necessary. It is an independent research
method that can adopt multiple strategies according to the needs of the research.
b. Focus group discussion
A focus group discussion involves gathering people from similar backgrounds or experiences
together to discuss a specific topic of interest. It is a form of qualitative research where questions
are asked about their perceptions attitudes, beliefs, opinion or ideas. In focus group discussion
participants are free to talk with other group members; unlike other research methods it
encourages discussions with other participants. It generally involves group interviewing in
which a small group of usually 8 to 12 people. It is led by a moderator (interviewer) in a loosely
structured discussion of various topics of interest.
(10 marks)
QUESTION 2
“A valid instrument is always reliable, but a reliable instrument may not always be valid.” Comment
on this statement
in terms of in terms let's look at validity, validity implies validity implies the degree validity in line,
the degree to which the research with the research instrument, with the research instrument
measures what is suspected to measure where else reliability. Whereas reliability, warehouse
reliability. Your phase two, the extent there stands to which the skill produces this tend to read this.
Q. Produces their stand to reach. The skill produces consistent results, consistent results when
measurements are made when measurements made and sue validity is more about utility validity is
more about utility, reliability is more about consistency and regular routes. Yeah, reliability. Our
reliability is more about consistency, more about consistency and blurry to an instrument to run
instruments which does what it is expected to do, does it with more or less consistency. But an
instrument which may be very well, maybe which may very well be consistent, may not actually
perform what is suspected today. That is why the statement a valid instrument is always reliable,
but a reliable instrument may not always be valid can be agreed upon. Thank you very much.
(10 marks)
QUESTION 3
Write your Chapter One (1) of your research project paper that you intend to pursue. Your chapter
One (1) should have the following basic contents: -
Chapter 1 – Introduction
Page 4
Chapter Overview
Background of Study
Problem Statement
Research Objectives
Research Questions
Scope of the study
Significance of the study
Organization of the Research Chapter
(30 marks)
END OF QUESTIONS
Assignment Guidelines
1. The answers are written, one-sided, using Times New Roman fonts, size 12, double spaced.
2. You are required to use reliable sources taken from at least 10-15 references. The references
may include journal, articles, books, secondary date and others.
3. References must be written using the APA referencing system.
4. Academic Rulings;
The standard procedure for late submission cases states that INCOMPLETE cases can only
reviewed in the following semester.
[Link]
Pages 28 & 43 (Student Handbook)
5. MQA Requirement : COMPULSORY
Page 5
Students are required to use Plagiarism Checker for all the assignment answers; and
submit the plagiarism report together with submitted assignments.
Please refer to [Link] to check your level of similarity index.
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