Asian Look Boutique Business Plan
Uploaded by
ScribdTranslationsAsian Look Boutique Business Plan
Uploaded by
ScribdTranslations- Executive Summary
- Market Study of a Clothing Store
- Market Analysis
- Clothing Company
- Products
- Marketing Plan
- Financial Projection
- Annexes
Clothing business plan
INDEX OF CLOTHING BUSINESS PLAN
Boutique Business Plan Executive Summary
Description of a clothing company
Market analysis
Products
Marketing plan
Financial Projection
EXECUTIVE SUMMARY
Clothing company description
It is an innovative and striking style as are the oriental trends among women between
25 and 35 years old. This company is dedicated to a young market. The name of the
company is Asian Look Boutique, it is a business idea that arose from seeing the
market's need to wear an oriental style of clothing, focusing mainly on the
combination of current fashion trends and traditional of Japan.
BUSINESS PROFILE
Owner: Darly Collahuazo Vilchez
Telephone: (010) 888-1111
Email: Darlycollahuazo@[Link]
Cell: 984405609
Operating Permit: SH44444
PRODUCTS TO OFFER
The boutique will offer various garments of oriental origin and style, addressing looks
from different countries such as China, Thailand, Korea and mainly Japan. It should
be noted that the fashion that will be offered has no relation to the anime trend,
already well known. Rather, they are pants, blouses, t-shirts, jackets and mainly
dresses of oriental origin.
CLOTHING COMPANY
In a clothing company it would be a vintage clothing boutique, or a plus size clothing
store, or even a clothing store with tailoring. There are models that include a store,
services or clothing maquila:
Clothing store
clothing factory
Workwear business
Doctor clothing or uniforms
Clothing and tailoring store
Boutique
Online clothing store
MARKET STUDY OF A CLOTHING STORE
Market studies were carried out by hiring an agency specialized in doing this type of
analysis. The main buyers, according to the studies, are women ranging from 25 to
45 years old, who show a special interest in clothing of foreign origin. To carry out the
market study of a clothing business, we must analyze the following:
Competitor price
Specific needs
Import price study
Study of sizes and measurements
Fashion, colors and trends study
MARKET ANALYSIS
A market research agency has been hired to do an analysis to determine
consumer demand and interest.
The area that is intended to be covered, and with which it will begin, is the City of
Cuauhtémoc in the state of Chihuahua. Same region where the market study has
been applied. To be even more specific, in the downtown area.
The study delivered by the agency revealed that the profile of the potential buyer
is the following:
Gender: Female
Age: 25 to 45 years
Shopping hours: 6 p.m. to 11 p.m.
Days of greatest interest: Tuesday and Saturday
According to the SWOT study, the main threats are in the surrounding shopping
centers, which represent a danger due to the time they have been established. On
the other hand, Boutique Look Asiatico's opportunities lie in offering fashion imported
from the East, something that is not even The city's large clothing chains either have
or have little inventory.
Products
As has already been said on numerous occasions, Boutique Look Asiatico has a
whole line of clothing of oriental style and origin for both men's and women's fashion.
Here all the products that will be handled in inventory are broken down from the
beginning; It will later be changed according to consumer demand:
MAN
Oriental style shirts
Chinese type shirts
Shirts with side opening
Oriental style vests
Japanese brand fit pants
Matsuda brand glasses
WOMEN
mao style dress
Fan
Jade accessories (necklaces, bracelets, etc.)
Blazer Kimonos
oriental pants
Make-up
BOUTIQUE MANAGEMENT
The following organizational chart establishes who will be in charge of the branch,
who will be in charge of each area and who will function as receptionists and
salespeople.
MARKETING PLAN
The marketing plan focuses mainly on two issues: what clothes the consumer is
looking for and how they will be given them.
To know the market preferences, the market study and the consultation of a fashion
expert will be taken as a reference to know which products will be supplied to the first
inventories.
The other forms of marketing include spreading the word about the clothing store
through the following methods:
Flyers: Which will be distributed one week prior to the opening and within a
maximum radius of 5 km from the branch. Their content will advertise the
opening of the business.
Social networks: Through Instagram and Facebook, posts will be made about
the opening of the business and the opening offers of the clothing store.
Website: A web design agency will be hired to create the official website of
Boutique Look Oriental.
Financial Projection
Initially, there is an investment of $70,000 MXN, so a bank loan of $90,000 MXN will
be requested to complete the opening and first supply of clothing.
Below is a table showing each of the investments to be made for the opening and
sustenance of the business for the next 3 months, this during the time in which it is
self-sustaining:
As established in the financial plan, the return on investment is expected within
a period of 6 to 9 months.
Annexes
In this section I add the test documentation, the market studies delivered by the
contracted agency, as well as the permits I have to legally open the boutique.
Market studies: interviews, surveys and graphs made by you or an agency.
Photos of the premises.
Business videos [if delivered digitally or on CD].
Corporate image (logo, slogan, etc.).
Map for the location of the business.
Local sketch prepared by an architect.
Legal business documents such as trademark registration or land use permit.
Website (if you have it done, if not, have it done by a digital marketing agency).
Curriculum of the people who will start the boutique.
Among others.
