Arman Joseph Juatco
Group Strategic Plan of Jollibee Food Corporation –JFD
1. PRODUCT OF JOLLIBEE
-Jollibee Foods Corporation maintain high standards for its products.
- Launch a new product aimed to senior citizens, such vegetables or healthful cuisine
- Innovative product with a twist.
EXAMPLES: FLAVORS OF CHICKEN AND FRIES OR OTHER RECIPE OF JOLLIBEE.
2. PROMOTION OF JOLLIBEE
-use social media to interact directly with customers
-Customers who have loyalty cards can utilize them to exchange points for products.
-free tasting for new released product
3. PLACE OF JOLLIBEE
-Directly reach the target customers
- Improve interior or layout design in company operated store
Explanation:
Product of Jollibee
- So, first and foremost, we know that Jollibee is well-known throughout the world, particularly
in the Philippines, and that it is one of the most popular restaurants among children and
adolescents, so they should maintain the high standard of their product because what they
show is good for all Jollibee customers.
- So we know that there are many elderly people who have diseases and there are many
forbidden foods, so we thought of launching food for senior citizens, because they have
grandchildren who prefer to eat at Jollibee so it is help for senior citizens to provide a healthy
food and we need to add a vegetarian product or foods like salads or plant based burger that
can be enjoy and afford by the elders.
- Chicken and fries or other recipe of jollibee are favorite ng mga customers especially sa mga
batang mahilig sa chicken, so dapat mag innovate ng more flavors ng chicken and fries like
chicken barbeque, chicken with a cheese or other flavors same with a fries and others para
meron twist at madaming pagmimilian ang mga customers at and it is help for adults because
the receipe is have different kinds of flavors .
Promotion of Jollibee
- So alam naman natin sa sanahon ngayon social media is one of the most popular or trend
media to all people, I think social media is help to know why jollibee is unique restaurant
kaysa sa iba, and social media like facebook, tiktok, youtube, twiitter or others media is give
advantages because for knowing if what new trend of JollibeeFoodCorporation, FOR
EXAMPLE IS NEW LAUNCHING OF PRODUCT SO SOCIAL MEDIA IS GIVE BENEFIT OF THE JCF
AND SPECIALLY IN ALL CUSTOMERS.
- Sabi nga natin customers is always right, so jollibee is need to implement of loyalty card
because jollibee is madaming customers, so it is strategy para mas madaming pang ma
encourage yung jollibee na mga customer and para umorder sakanila. Abd kapag madami ng
points its depends to Jollibee is how much prepared for point para makakuha ng gifts sa JFC
pwedeng incentive of chicken, or something gifts na matutuwa ang mga customers and mag
bebenefit.
- So everyone here, is familiar in f free taste, diba sa ibang mga mall meron silang free taste na
binibigay sa mga people so kaya sila may mga ganon dahil it is help what are feedback para
malaman nila kung masarap ba, okay lang ba, ganon yon parang survey yon and kapag naging
mabenta yon sa mga tao tska nila illaunch yung product na yon, so jollibee is need a free taste
before a launching of product para alam din ng mga customers kung ano yung lasa, so it is
good promotion para alam din ng mga customers kung ano yung product ba illaaunch nila
then tska nila malalaman if masarap ba or good ba ito para sa mga customers.
Place of Jollibee
- The most important is customers kahit sa other business kelangan matao yung lugar na target
nila para mas madaling makita yung isang business or etong Jollibee so Choose a place that
can directly reach the target customer and know the environment on that place.
- Different Jollibee has the same basic design why not improve it and implement modern or
trending design like making it aesthetic and more instagramable.
