ACTIVITY
Advertising Analysis Commercial A Commercial B
Questions
CREATOR
Who produced the Jollibee Foods Corporation McDonald's Corporation
advertisement?
What other products and Jollibee offers popular items McDonald’s offers iconic
services does the advertiser like Chickenjoy (fried items like Big Mac,
offer? chicken), Jolly Spaghetti, McChicken, fries, McFloat,
Yumburger, and Peach and sundae. Services include
Mango Pie. They also provide McDelivery, McCafé, and
dine-in, takeout, drive-thru, drive-thru.
and delivery services.
What is the purpose of this To evoke strong feelings in McDonald's is shown as one
advertisement besides selling the audience by presenting of the Filipino people's basic
a product or service? Filipino customs and values, pleasures to convey a feeling
frequently via realistic, of excitement and
heartwarming stories of love lightheartedness in daily life.
and family.
CONTENT
Who are the people in the ad? Filipino families such as Young friends, families,
parents, siblings, and students, or kids,
partners. representing diverse aspects
of Filipino daily life
What are the ad's plot and The plot is set in relatable It is set in McDonald's
setting? settings, such as family restaurants and features
homes, and revolves around humorous moments such as a
significant events like young couple on a casual date
birthdays or regular bonding or friends eating together.
moments.
Does the ad conform to Yes, Jollibee ads highlight Yes, McDonald's ads
contemporary Filipino resilience, love, respect for highlight Filipino traits like
cultural values? elders, and family ties—all of hospitality, friendliness, and
which are fundamental a funloving spirit
Filipino characteristics.
What signs and symbols are The color red Jollibee mascot, Golden arches symbolize the
used to represent the product? often smiling or dancing. McDonald's logo.
What does the ad directly and Jollibee indirectly markets the McDonald's indirectly
indirectly sell? family-friendly restaurant that positions the brand as a
fosters community while source of joy and good times
directly promoting its while directly selling goods
specialties, such as like fries, burgers, and
Chickenjoy. sundaes.
What production techniques Soft background music that Lively music, humor, and
were used to attract attention? enhances emotional appeal is vibrant colors are used to
typically used in conjunction keep viewers interested and
with emotional narrative, give a positive, energizing
which frequently features a impression.
plot surprise that makes the
audience laugh or cry.
Who is the intended Filipino families, young General Filipino consumers,
consumer? couples, children, and especially young adults,
sentimental individuals who children, and families
appreciate Filipino values looking for affordable, quick
meals
How will the advertisements By creating an emotional Emphasizes affordability,
entice the consumer to buy appeal that makes the convenience, and the idea of
the product or avail himself audience associate Jollibee McDonald's as a go-to place
or herself of the service? with special moments and for casual hangouts, making
lasting memories, it appealing for quick meals
encouraging them to choose and spontaneous gatherings
Jollibee for family gatherings
What is the ad’s effect on the Evokes nostalgia and Creates a positive, happy
consumer? warmth, leading the feeling, associating
consumer to associate McDonald's with simple joys,
Jollibee with comfort, family, convenience, and
and Filipino pride accessibility.
