Welcome to Digital
Marketing Mastery
Presentation.
By : Abu Sufyan
Types of Marketing
There are two types of Marketing
• Digital Marketing
• Physical Marketing
Digital Marketing
Digital marketing involved many of the same principles and traditional
marketing and is often considered an additional way for campanies to
approach consumers and understand their behaviour campanies often
combine traditional and digital marketing technique in their strategies
but digital marketing also come with its own set of challenges digital
marketing started to become popular with the widespread internet in
the 1 990 s
Physical Marketing
Physical marketing encompasses traditional methods like direct sale direct
male trade shows press releases malebook vouchers and billboards it
involves all activities related to the delivery of goods including customer
service order processing inventory control packaging and transportations
Skills to learn this course
• Canva designing
• Post design
• Social media marketing
• Facebook ads and post design
• Website development
• Basic SEO
• YouTube automation
Learn WordPress Development
Imagine a giant box of building blocks of that let's you create any website you can dream up that's
essentially what wordpress is! It's a content management system that let's you build website from
simple blogs to fulfilled online stores as a WordPress you will wear who had designer and builder
Social Media Marketing
Social Media Marketing involves promoting products, services, or brands on social media platforms like Facebook,
Instagram, Twitter, LinkedIn, and YouTube. It includes creating and sharing engaging content, running paid ads,
interacting with followers, and analyzing performance to build brand awareness, drive website traffic, generate
leads, and boost sales.
Facebook Markiting Instagram Markiting
Instagram Marketing involves promoting products or services on Instagram to
Facebook Marketing involves promoting products or services on Facebook to
increase brand awareness, drive website traffic, generate leads, and boost sales.
increase brand awareness, drive website traffic, generate leads, and boost sales. It
Businesses can create engaging content, such as photos, videos, stories, and reels,
includes creating a business page, posting engaging content, running paid ads,
and utilize hashtags to increase visibility. Paid ads, collaborations with influencers,
interacting with followers, and analyzing performance. Facebook offers various ad
and Instagram Shopping and Checkout features can also be leveraged. By targeting
types, targeting options, and analytics tools to help businesses reach their desired
specific demographics, hashtags, locations, and behaviors, businesses can reach a
audience and achieve their marketing goals.
visually-oriented audience and achieve their marketing goals.
YouTube Marketing
YouTube Marketing involves promoting products or services on
YouTube to increase brand awareness, drive website traffic, and
boost sales. Businesses can create engaging video content,
such as product demos, tutorials, and reviews, and utilize ads,
sponsorships, and influencer partnerships to reach their target
audience. YouTube's vast user base and targeted advertising
options make it an effective platform for businesses to connect
with customers and achieve their marketing goals.
Basic SEO
Basic SEO involves optimizing website content to rank
higher in search engine results pages (SERPs). This
includes using relevant keywords, creating high-
quality and engaging content, optimizing meta tags
(title, description, keywords), using header tags (H1,
H2, H3), and ensuring mobile-friendliness and page
speed. By following these basic SEO principles,
websites can improve their visibility, drive more
traffic, and increase online credibility.
Stratagies of Digital Markiting
The strategies of digital marketing include Search Engine
Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social
Media Marketing, Content Marketing, Email Marketing,
Influencer Marketing, Affiliate Marketing, and Mobile
Marketing. These strategies help businesses to increase brand
awareness, drive website traffic, generate leads, and boost
sales by targeting specific audiences and creating engaging
online experiences.
Thank you For Watching
