Tarab Khan 10475
Consumer Behavior
WOOD TAR MEDICATED SHAMPOO
ABSTRACT:
Tar comes in a variety of forms, including pine tar, juniper tar, wood tar, and coal tar. Tar is
essentially carcinogenic and can cause skin cancer, we use wood tar, which is the least dangerous
sort, to make shampoo. Wood tar obtained from the destructive distillation of various woods and
stem chiefly belongs to the family Pinaceac and usually they called juniper tar and pine tar. Tar
basically contains Hydrocarbon and Phenols. It’s a dark brown or nearly black viscous semi
liquid with a characteristic odor. Tar is used in the treatment of chronic skin disease particularly
eczema and psoriasis. The chemical analysis showed that the wood tar contained an active
ingredient which is 1.5% wood tar. The quality testing of produced shampoo discovered that the
pH: 7.16, viscosity: 4000 mpa/s (40%) , specific gravity: 0.99, solid content: 11.8% and foaming
ability: bubbles raised from 10ml to 370ml are within the requirement for the standard medicated
shampoo formation.
Keyword: Wood tar, Carcinogenic, Eczema and Psoriasis, Shampoo Formulation.
Introduction:
Wood tar is a liquid that is produced when wood is carbonized, or decomposed during
distillation. There are two kinds: resinous tars, which are formed from pine wood, particularly
from resinous stumps and roots, and hardwood tars, which are derived from woods like oak and
beech. The process for wood tar extraction is Pine roots are placed in a conical pit dug in the
ground and coated with birch bark to create tar. Then turf is placed over them, and they are lit on
fire. The turf prevents oxygen from getting to the wood, keeping it from catching fire. Roots boil
off their sap, which then runs to the bottom of the pit and can be recovered as tar.
Tar belongs to a class of drugs known as keratoplastics. It works by causing the skin to shed
dead cells from its top layer and slow down the growth of skin cells. This effect decreases
scaling and dryness. Coal tar can also decrease itchiness from these skin conditions.
Wood tar shampoo is used on the scalp to treat dandruff and other conditions including psoriasis
and seborrhea dermatitis. Only use this medication externally. Observe the instructions on the
package. Moist hair Rub shampoo into your scalp. Make a lather, then leave it on your scalp and
hair for a while. Rinse and repeat. After use, thoroughly wash hands. Do not use more frequently
than recommended. Regarding the use of this medication to children, consult your pediatrician.
Although this medication can be used to children as young as 2 years old for a few disorders,
there are certain risks.
The following side effects should be reported as soon as possible to your physician or other
healthcare provider:
Skin rash, itching, hives, facial, lip, or tongue puffiness, irritation, swelling, or redness
are examples of allergic reactions.
Typically, side effects may not necessitate medical attention; however, if they persist or
are unpleasant, inform your doctor or other qualified health care provider.
Heightened sensitivity to sunlight causing skin, nail, or clothing discoloration or stinging.
The skin, nails, hair, or clothing may become stained by this medication. Several days after you
stop using it, the color should wash out of your skin, nails, and hair. A stain may remain on
clothing forever. Users may become more sun-sensitive as a result of this medication. Do not go
outside in the sun for at least 24 to 72 hours after using this medication unless advised to do so
by your doctor or other health care provider. If you can't avoid the sun, cover up and use
sunscreen while wearing protective clothing. Use of tanning beds or lamps is not recommended.
Applying this medication to fractured, burned, diseased, or broken skin is not recommended. Be
careful not to get shampoo in your eyes. If you do, make sure to thoroughly rinse with cool tap
water.
TARGET MARKET:
Demographic segmentation: This product is both for women and men above 16 years old.
We segmented this product in income level also our medicated shampoo targeted those
customers who have low income.
Geographic segmentation: We offer this product in just Pakistan and in small and big cities,
Urban and semi-rural areas of Pakistan.
Psychographic segmentation: We targeted those peoples who prefer best shampoo for their
hairs in low price who are very conscious about their hairs, who faces problems like
psoriasis, scaling, irritation, eczema and dandruff.
COMPETITION:
Photonic Tar shampoo: Photonic Shampoo is composed of Coal Tar, it is used to treat
dandruff, hair loss, and irritation. It is a concentrated antiseptic tar medicated scalp cleanser.
Target market: Photonic Tar shampoo target both men and women but their major target are
women. They target lower - upper class income level.
Cost: 150ml Photonic Tar shampoo costs 575 PKR in Pakistan. This tar shampoo is costly for
the people who have low income and for them who can’t purchase it.
Uses: It is used to treat itchy scalp, seborrhea, hair loss.
Side effects: The side effects of Photonic Tar shampoo can causes rashes on the scalp, irritation
on the skin, eye irritation, eye redness, breathing issues which can be mild or severe issues for
some people.
CONCLUSION:
Wood tar shampoo are used as an over-the-counter ("OTC") remedy to manage their dandruff,
psoriasis, and scalp eczema. One of the few traditional psoriasis remedies that has endured the
test of time is wood tar. While many people have seen success using wood tar shampoos,
concerns exist over the long-term negative effects and offensive odor of wood tar. Tar can aid in
restoring the skin's look by slowing the rapid proliferation of skin cells. Additionally, it can aid
with psoriasis scaling, itching, and inflammation reduction. Keratolytic shampoo contains wood
tar. Scales and crust are loosened and softened, and bacterial development is slowed. While the
amount of tar in each product varies, the more tar there is, the more effective the shampoo will
be. Wood tar shampoos are sloppy and smell strongly, many people's displeasure. The wood tar
shampoo maintain a tar smell after it is rinsed away and is advised to let it on the scalp for 10
minutes before rinsing. We advise using a more pleasant-smelling, all-natural shampoo or
conditioner after your wood tar shampoo treatment to lessen the offensive odor. Be mindful that
wood tar can leave stains on bedding and clothing. Store between 15 and 30 degrees Celsius at
room temperature (59 and 86 degrees F). Keep the container tightly closed. Avoid freezing. Any
unused shampoo after the expiration date should be thrown away.
