Assignment No-1
1. What is advertising?
2. Name two major types of advertising.
3. How does advertising help businesses grow?
4. What role does advertising play in India's economy?
5. Give one example of an ad that created social awareness in India.
6. What is digital advertising?
7. Why is ethics important in advertising?
8. What does ASCI stand for?
9. How can false advertising harm consumers?
10. Name one trend shaping the future of advertising in India.
Multiple Choice Questions (MCQs)
1. What is the primary goal of advertising?
a) Entertainment
b) Persuasion
c) Education
d) None of the above
2. Which of the following is a type of advertising?
a) Print advertising
b) Digital advertising
c) Outdoor advertising
d) All of the above
3. Which of these is NOT a medium of advertising?
a) Television
b) Radio
c) Internet
d) HR department
4. Which organization regulates advertising standards in India?
a) TRAI
b) RBI
c) ASCI
d) SEBI
5. Advertising helps businesses by:
a) Increasing brand awareness
b) Decreasing product quality
c) Reducing market competition
d) Limiting consumer choices
6. Which type of advertising is used for social awareness?
a) Commercial advertising
b) Political advertising
c) Public service advertising
d) Product advertising
7. What is the major advantage of digital advertising over traditional advertising?
a) Cost-effectiveness
b) Limited reach
c) No creativity required
d) Fixed audience
8. Which of these is an ethical issue in advertising?
a) False claims
b) Misleading visuals
c) Gender stereotypes
d) All of the above
9. Which of the following is an example of direct advertising?
a) Newspaper ad
b) Social media influencer promotion
c) Billboard hoarding
d) TV commercial
10. What does PPC stand for in digital advertising?
a) Pay Per Click
b) Promote Product Campaign
c) Public Promotion Code
d) Product Purchase Cost
True or False
11. Advertising always provides 100% truthful information. (True/False)
12. Ethical advertising should not mislead or deceive consumers. (True/False)
13. Social media has no impact on modern advertising. (True/False)
14. The main purpose of advertising is only to entertain people. (True/False)
15. A brand's reputation can be affected by false advertising. (True/False)
Fill in the Blanks
16. The process of promoting a product, service, or idea to the public is called ______.
17. The full form of ASCI is ______.
18. Advertisements that aim to create awareness about social issues are called ______.
19. Online ads displayed on websites and social media platforms are known as ______
advertising.
20. The act of making exaggerated or false claims in ads is called ______.
Important MCQs for University Exams.
1. Which of the following is the oldest form of advertising?
a) Radio advertising
b) Television advertising
c) Print advertising
d) Digital advertising
2. What is the main function of advertising in business?
a) Reducing production costs
b) Increasing product awareness
c) Eliminating competitors
d) Reducing customer demand
3. Which of the following is an example of broadcast advertising?
a) Billboard ads
b) Newspaper ads
c) Social media posts
d) Television commercials
4. Which advertising strategy focuses on emotional appeal and brand storytelling?
a) Informative advertising
b) Persuasive advertising
c) Comparative advertising
d) Reminder advertising
5. Which economic benefit is associated with advertising?
a) It reduces employment opportunities
b) It increases consumer demand
c) It eliminates competition
d) It decreases market size
6. What is subliminal advertising?
a) Advertising with clear, direct messages
b) Advertising that influences consumers unconsciously
c) Advertising that follows ethical guidelines
d) Advertising banned by the Indian government
7. The Advertising Standards Council of India (ASCI) ensures that advertisements are:
a) False and misleading
b) Truthful and ethical
c) Created only for digital platforms
d) Focused only on business growth
8. Which of the following is a major challenge in digital advertising?
a) High costs
b) Difficulty in measuring performance
c) Limited audience reach
d) Online ad fraud
9. What is the primary role of social media in modern advertising?
a) Reducing consumer spending
b) Engaging with audiences and promoting brands
c) Replacing television advertisements
d) Avoiding ethical concerns in advertising
10. Which of the following is a negative effect of unethical advertising?
a) Increased brand loyalty
b) Customer trust and satisfaction
c) Legal issues and penalties
d) Higher product demand
