ALICE
Marketing Specialist
Experienced digital marketing specialist with a proven track
record of success spanning 3 years. Specializing in SEO
strategies to enhance online visibility and drive conversions.
Skilled in WordPress development, adept at crafting user-
centric websites optimized for maximum performance.
Contact Experience
+373-68-739-839 Senior Marketing Specialist
Limassol, Cyprus Feb 2022 - Now
[Link]@[Link]
Key responsibilities:
Led the strategic expansion of trading brands within the
company, bolstering market presence.
Education Orchestrated comprehensive reputation management
initiatives across various platforms including social media,
YouTube, Google reviews, and Trustpilot reviews, fostering
Business Administration: trust and credibility among existing and potential clients.
Marketing and Digital Executed targeted media buying campaigns (Meta Ads,
Google Ads) to generate high-quality leads, optimizing
Media conversion rates and maximizing ROI.
Plan and implement lead generation campaigns using
University of Nicosia Meta Facebook ads and Google ads to capture and nurture
2020-Now (Online) qualified leads.
Pioneered the implementation of innovative strategies to
drive lead generation, including establishment of
Digital Marketing & E- educational academies & crypto exchanges, resulting in
commerce increased market engagement and acquisition.
Led the development of a Reviews & Forex news website,
curating positive blog posts and content to amplify brand
Google Professional Certificate
visibility and positive perception within the industry.
2023 Developed and implemented traffic generation strategies
to drive qualified traffic to FX platforms, increasing user
engagement and acquisition.
UI / UX Design Created compelling content and promotional materials to
Specialization attract new leads and engage existing customers,
enhancing brand awareness and loyalty.
Coursera
2024
Skills Experience
Wordpress Marketing Specialist
CSS, HTML, JavaScript Reserve des Tsars (France) Jun 2021 - Dec 2022
Canva, Adobe Conceptualized and executed marketing strategies to
create and promote new wine collections through social
Meta & Google Ads
media channels.
Artificial Intelligence Developed engaging content and visuals to highlight
unique features and qualities of the wine collections.
Wordpress (Website
Led advertising efforts for upcoming events and
Development)
degustations organized by the company.
PHP (Back-end, custom Utilized various marketing channels, including social media
plugins) & email marketing, to increase event attendance.
Regularly updated and maintained product listings on the
company's website through Wordpress.
Generated compelling and informative content to
showcase the company's wine collections and events.
Collaborated with event organizers, suppliers, and
sponsors to ensure successful event promotion and
execution.
Collaborated with design teams to create visually
appealing materials for online and offline marketing.
Managed social media accounts to build and engage with
the audience.
Ensured consistency in brand messaging and visuals
across all marketing materials.
Languages
Russian English French
Romanian
