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MBA Statistics Exam Paper 2081

The document outlines the Semester End Examination for the Master of Business Administration (MBA) program at Nepal Open University, focusing on Statistics for Management. It includes various groups of questions, covering case studies on product innovation, customer segmentation strategies, marketing strategies and customer loyalty, and statistical analyses such as t-tests and probability calculations. The examination assesses students' understanding of statistical concepts and their application in real-world business scenarios.

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0% found this document useful (0 votes)
59 views4 pages

MBA Statistics Exam Paper 2081

The document outlines the Semester End Examination for the Master of Business Administration (MBA) program at Nepal Open University, focusing on Statistics for Management. It includes various groups of questions, covering case studies on product innovation, customer segmentation strategies, marketing strategies and customer loyalty, and statistical analyses such as t-tests and probability calculations. The examination assesses students' understanding of statistical concepts and their application in real-world business scenarios.

Uploaded by

pa.jt.ili.viu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

NEPAL OPEN UNIVERSITY

Faculty of Management and Law


Office of the Dean
Semester End Examination
2081 (2024)

Programme: Master of Business Administration (MBA) Full Marks:100


Semester: First Time: 4 hrs
Subject: MGSTT 512: Statistics for Management

Group-A
Q.1. Read the following case and answer the questions that follow: [25]
TechNepal, a leading technology company specializing in software development, is striving to enhance
its product innovation to stay competitive in the rapidly evolving tech market. The company believes
that two critical factors—employee training and R&D investment—play a significant role in driving
innovation. However, management is uncertain about the relative impact of each factor and wants to
optimize resource allocation to achieve the best outcomes in product innovation. To assess the impact
of employee training hours and R&D investment on the number of innovative products developed by
TechNepal each year. TechNepal collected data over 10 years, including:
• Annual employee training hours.
• Annual R&D investment (in NPR).
• The number of innovative products developed each year.
Employee R&D Number
Training Investment of
Hours per (NPR Innovative
week Million) Products

X1 X2 Y
9 20 4
11 25 5
10 23 4
13 28 6
12 26 5
15 30 7
14 27 6
17 32 8
16 30 7
18 35 9

(a) From the principle of least-square fit the regression equation of number of innovative products
as predicted variable.
(b) What percentage of the total variation in the predicted variable is explained by this fitted model.
(c) What value of the standard error for this model would be determined? and interpret it.
(d) Estimate the number of innovative products for the 20 employee training hours per week and
Rs.40 millions of R&D investment?

Page 1 of 4
Group B
Q.2. Situation Analysis/Problem Solving. [25]
A mid-sized e-commerce company in Nepal has implemented three different customer segmentation
strategies to improve its sales performance. The segments are based on:
Demographic Segmentation (Segment A): Targeting customers based on age, gender, and income.

Behavioral Segmentation (Segment B): Targeting customers based on their purchase behavior, such
as frequent buyers or occasional shoppers.
Psychographic Segmentation (Segment C): Targeting customers based on lifestyle, personality
traits, and values.
The company wants to evaluate which segmentation strategy is most effective in driving higher
average sales per customer. To do this, they have collected data on the average sales per customer for
each segment over the past quarter.

Segment by

Demographic Behavioral Psychographic

30 42 48

35 45 50

32 44 49

31 42 58
Is there a significant difference in the average sales per customer among the three customer
segmentation strategies used by the e-commerce company?

Group-C
Long Answer Questions [25]
Q.3 (a) A retail company in Nepal wants to understand whether the type of marketing strategy it uses
is associated with customer loyalty. The company has implemented three different marketing
strategies:
Discount-Based Promotions
Loyalty Programs
Social Media Engagement
After a six-month period, the company surveyed 300 customers to determine whether they are "loyal"
(repeat customers) or "not loyal" (one-time customers). The following contingency table summarizes
the survey results:

Page 2 of 4
Loyal Not Loyal
Marketing Strategy Total
Customers Customers

Discount-Based Promotions 40 60 100

Loyalty Programs 70 30 100

Social Media Engagement 50 50 100

Total 160 140 300

At the 0.05 level of significance, is there a significant association between the type of marketing
strategy used and customer loyalty?? [12.5]
(b) A factory produces a product using three different machines: Machine A, Machine B, and Machine
C. The production is distributed among the machines as follows: Machine A produces 50% of the
total output, Machine B produces 30%, and Machine C produces 20%. The defect rates for the
machines are different: Machine A has a defect rate of 2%, Machine B has a defect rate of 3%, and
Machine C has a defect rate of 5%. A randomly selected product from the factory's output is found
to be defective. Given that a product is defective, what is the probability that it was produced by
Machine A, B, and C? [12.5]
Or
Q.3. A company wants to compare the average number of training hours received by employees in two
different departments, Department A and Department B. The company collects data on the number of
training hours completed by employees in both departments over the past year.
Department
40 45 50 55 42 47 48 53 51 46
Training A
Hours Department
30 32 28 35 29 33 31 34 30
B
Using an independent sample t-test, determine whether there is a significant difference in the average
number of training hours between Department A and Department B.
Group D
Short answer questions. Attempt ANY FIVE questions. [5x5=25]
Q.4 A bag contains 5 red balls, 3 blue balls, and 2 green balls. If two balls are drawn at random one by
one without replacement, what is the probability that the first ball is red and the second ball is blue?
Q.5. A company wants to evaluate the impact of a new productivity tool on employee performance. The
average productivity score before the introduction of the tool was 82. After the tool's
implementation, the company measured the productivity scores of a sample of 20 employees,
resulting in a sample mean score of 85 with a standard deviation of 4.5. Perform a one-sample t-test
to determine if the average productivity score after the introduction of the new tool is significantly
different from the historical average of 82?

Page 3 of 4
Q.6. A call center receives an average of 8 customer inquiries per hour. The inquiries follow a Poisson
distribution. What is the probability that the call center will receive exactly 5 customer inquiries in a
given hour? Also, calculate the probability that the call center will receive no more than 3 customer
inquiries in an hour.
Q.7. The zero order correlation coefficient of three variables are found to be r12 =0.48, r13 = 0.56, and
r23=0.84, then find r12.3 and R2.13, also interpret.
Q.8. An investment portfolio manager is evaluating the annual returns of a particular stock, which are
assumed to be normally distributed with a mean return of 8% and a standard deviation of 2.5%. The
manager wants to know the probability that the stock will yield a return of at least 15% in a given
year. What is the probability that the stock will yield a return of at least 15% in a given year?
Q.9. A company wants to estimate the average monthly expenditure on groceries for households in a
particular city. A random sample of 40 households is selected, and the mean monthly expenditure in
the sample is $600 with a standard deviation of $80. Estimate the true mean monthly expenditure for
all households in the city using a 99% confidence interval.
Q.10. Write briefly on quota and snowball sampling techniques.

Best of Luck
***

Page 4 of 4

Common questions

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An independent sample t-test can be used to assess whether there is a significant difference in the average training hours between Department A and Department B. By comparing the mean training hours and associated variance in both departments, the t-test determines if the means are statistically significantly different from each other. This involves calculating the t-statistic and comparing it against a critical value from the t-distribution .

Quota sampling involves segmenting a population into mutually exclusive sub-groups and then using judgment to select subjects from each sub-group, ensuring each quota is filled. Snowball sampling starts with a small group of participants who then recruit others through their network, useful for hard-to-reach populations. These techniques are chosen based on the research objective and feasibility of reaching participants .

The Poisson distribution models the probability of a given number of events happening in a fixed interval, when events occur independently and at a constant rate. For exactly 5 inquiries, given an average rate of 8 per hour, the probability is calculated using the formula: P(X=k) = (λ^k * e^−λ) / k!, where λ is the average rate (8 in this case), k is the number of occurrences (5), resulting in P(X=5).

A chi-square test of independence can be used to determine the association between different marketing strategies (Discount-Based Promotions, Loyalty Programs, Social Media Engagement) and customer loyalty (loyal vs. not loyal customers). By analyzing the contingency table data, the test assesses whether the observed distribution of customer loyalty across marketing strategies significantly deviates from what would be expected if there were no association, at the 0.05 significance level .

The probability is calculated by first determining the probability of drawing a red ball and then a blue ball, without replacement. Initially, the probability of drawing a red ball is 5/10. Once a red ball is drawn, only 9 balls remain, including 3 blue balls. Thus, the probability of drawing a blue ball next is 3/9. The combined probability is (5/10) * (3/9) = 15/90 = 1/6. The lack of replacement changes the total number of balls for the second draw .

The probability can be determined using Bayes' theorem. For Machine A, with an output proportion of 50% and a defect rate of 2%, the probability that a defective product was produced by Machine A is calculated as: P(A|Defect) = (P(Defect|A) * P(A)) / P(Defect) Similarly, calculate for Machines B and C with their respective defect rates and output proportions. This accounts for how likely each machine is to have produced the defective product, considering their different contributions to the total defect rate .

A 99% confidence interval provides a range within which the true mean expenditure is likely to fall 99% of the time. Using the sample mean ($600), standard deviation ($80), and the sample size (40), the confidence interval is calculated using the formula for the interval: mean ± (z*(σ/√n)), where z is the z-value corresponding to 99% (typically 2.576). This results in a more conservative estimate of the population mean .

A one-sample t-test can be conducted to compare the sample mean productivity score post-tool implementation against the historical average. With a sample mean of 85, a historical mean of 82, and a standard deviation of 4.5, the t-test assesses if the observed increase in productivity is statistically significant. The null hypothesis posits no effect, and if the calculated t-statistic exceeds the critical value, the null is rejected, indicating the tool's significant impact .

The effectiveness of segmentation strategies can be evaluated by comparing the average sales per customer for each segment. An e-commerce company in Nepal collected such data and would perform an ANOVA test to determine if there are significant differences in average sales among the demographic, behavioral, and psychographic segmentation groups. This statistical test helps identify which segmentation strategy is most effective in driving higher sales .

Employee training and R&D investment are critical factors in driving innovation at TechNepal. To quantitatively assess their impact, TechNepal collected 10 years of data on annual employee training hours, R&D investments, and the number of innovative products developed each year. Using regression analysis, a least-squares model can be fitted to predict the number of innovative products based on these variables. The percentage of total variation in innovative products explained by the model indicates the strength of the relationship, while the standard error of the model provides insight into prediction accuracy. This analysis helps inform optimal resource allocation to enhance product innovation .

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