Long Quiz

ENTREPRENEURSHIP

Direction: MULTIPLE CHOICE. Write the correct answer of your choice.

[Link] of the 3s which refers to the process of cautiously selecting the best opportunity.
A Opportunity seizing B. Opportunity seeking C. Opportunity screening D. A and B
2. A marketing model that modifies the 4ps model.
A. packaging B. 7ps of Marketing. C. marketing mix D. people
3. Responsible for every element of your sales, marketing strategies and activities.
A. packaging B. 7Ps Model C. marketing mix D. people
4. How a business creates awareness in the market?
A. place B. brand name C. services D. promotion
5. A name, symbol, or other feature that distinguishes a sellers’ goods or services in the marketplace
A. brand name B. positioning C. branding D. place
6. It is the traditional method of data collection which is normally done personally with the respondents.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data
gathering
7. The process of creating something new that makes life better is called...
A. Technology B. Brand recognition C. Innovation D. Opportunity
cost
8. One of the essentials of entrepreneur’s opportunity – seeking that refers to the driven passion of an
individual.
A. Entrepreneurial mind frame C. Entrepreneurial heart flame
B. Entrepreneurial gut game D. Entrepreneurial heart frame
9. It can be intangible or tangible as it can be in the form of services or goods.
A. price B. marketing mix C. product D. packaging
10. One way of market identification that refers to dividing the market in terms of what the customers think
and believe like the needs and wants, attitude, social class, personality traits, knowledge and awareness,
brand concept and lifestyle.
A. Demographic segmentation C. Psychological segmentation
B. Geographical segmentation D. Behavioral segmentation
11. One of the physical forces such as minerals, forests, water, and fertile land that occur in nature and
can be used for economic gain.
A. Natural Resources B. climate changes C. wildlife D. all of the above
12. An item that is produced to satisfy the needs of a certain group of people.
A. price B. marketing mix C. product D. packaging
13. Which is an example of a service?
A. Candy bar B. Hamburgers C. Having your hair cut D. Computers
14. A good is something you buy and consume. Tell which is a good.
A. You buy cookies from Mrs. Jenny in the cafeteria.
B. Mrs. Priester asks you to wash the tables.
C. You hire someone to braid your hair.
D. You ask a friend to shampoo your living carpet.
15. Which of the following has relevance of Entrepreneurship to SHS students?
A. It generates new wealth in an economy.
B. It aids students from all socioeconomic backgrounds to think outside the box.
C. It creates opportunities and ensures social justice.
D. It creates job.
16. Which is an example of a good?
A. Candy bar B. Dental visit C. Haircut D. Having the car oil changed
17. What is the most common reason given to people who choose to become entrepreneurs?
A. To make a lot of money.
B. To escape the long hours associated with corporate jobs.
C. To have leisure time.
D. To be able to retire early.
18. One way of market identification that refers to dividing the market based on the variables such as
perceptions, knowledge, reactions, benefits, loyalty and responses.
A. Demographic segmentation C. Psychological segmentation
B. Geographical segmentation D. Behavioral segmentation
19. It is a set controllable and interrelated variable composed of product, place, price and promotions that
a company assembles to satisfy a target group better than its competitors.
A. price B. marketing mix C. product D. packaging
20. It is the last step in opportunity spotting and assessment. It is the “pushing through” with the chosen
opportunity.
A. Opportunity seizing B. Opportunity seeking C. Opportunity screening D. A and B
21. It is the traditional method of data collection which is normally done personally with the respondents.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data
gathering
22. It allows the entrepreneur to see things in a very positive and optimistic light in the midst of crisis or
difficult situations.
A. Entrepreneurial mind frame B. Entrepreneurial heart frame C. Entrepreneurial gut game

23. One way of market identification that refers to dividing the market based on geographical locations.
A. Demographic segmentation C. Psychological segmentation
B. Geographical segmentation D. Behavioral segmentation
24. It refers to the ability of the entrepreneur to sense without using the five senses.
A. intuition B. passion C. emotional intelligence D. all of the above
25. Which of the following is not associated with entrepreneurs?
A. innovative B. impulsive C. collaborative D. creative
26. The way your product or service appears from the outside.
A. price B. marketing mix C. product D. packaging
27. One way of market identification that is dividing the whole market based on age, gender, status,
religion, and the like.
A. Demographic segmentation C. Psychological segmentation
B. Geographical segmentation D. Behavioral segmentation
28. A data gathering technique where it can be moderated to group interviews and brainstorming
sessions that provide information on user’s needs and behaviors.
A. personal interview B. survey C. focus group discussion D. data
gathering
29. Which of the following is an example of an entrepreneurial trait?
A. dishonest B. unreliable C. disciplined D. wholesale
30. Employees will receive their 13th month pay between November and December just right before
Christmas. Bearing this in mind, grocery stores assume that a lot of “Noche Buena” ingredients will be
sold. Which concept is being illustrated best?
A. Need B. Want C. Demand D. none of the above
31. The banking and hotel services are example of _____________________.
A. Products B. Barter system C. Commodities D. services offered
32. The place occupied by products in the heart and minds of consumers.
A. branding B. positioning C. branding D. place
33. Which is referred to as the production of an essential intangible benefit?
A. item B. company C. service D. market
34. In a business sense, it is an idea that has a commercial potential.
A. Idea B. Market C. Opportunity D. none of the above
35. It is often manifested in the entrepreneur’s efforts to nurture relationships with customers, employees,
and suppliers.
A. intuition B. passion C. emotional intelligence D. none of the above