SHUBHAM PRAKASH
📞 +91 70428 93937 | 📧 shubham1330prakash@[Link] 🔗 LinkedIn | GitHub | Blog
CAREER OBJECTIVE
As an MBA candidate in Marketing and Business Analytics, I’m driven by a passion for solving real-world
problems through data. With hands-on experience in predictive modeling, dashboarding, and storytelling
with data, I aim to help organizations make smarter, faster, and more strategic decisions. I’m looking to join a
forward-thinking team where analytical thinking, business insight, and creativity come together to create
meaningful impact.
PROFESSIONAL EXPERIENCE
Marketing Intern – Reliance Retail Oct 23 - Nov 23
Analyzed customer buying behavior and inventory movement to support retail strategy and product
placement decisions.
Collected primary customer data through feedback forms to understand preferences, satisfaction
levels, and shopping patterns.
Assisted in optimizing product labeling and shelf placement based on insights from customer
feedback and sales trends.
VIRTUAL JOB SIMULATIONS—FORAGE
Tata Group—Data Analytics Simulation
Performed Exploratory Data Analysis (EDA) using GenAI to identify customer delinquency risk
indicators.
Designed a no-code predictive modeling approach and proposed an AI-powered collections
strategy.
Focused on ethical AI use, regulatory compliance, and automation scalability.
Deloitte Australia—Data & Forensic Analytics
Built Tableau dashboards to identify financial anomalies.
Classified and interpreted data using Excel to support forensic investigations and business
conclusions.
PROJECT
Sales & Employee Performance Dashboard
Tools: Power BI, Excel, Power Query, DAX
Developed an interactive Power BI dashboard analyzing 283K+ sales records across categories,
products, and sales personnel, including gender-based performance insights.
Delivered actionable recommendations for improving low-performing product lines, optimizing
salesperson training, and targeting category growth areas like electronics.
Customer Churn Analysis—Telecom Dataset
Tools: Python (Pandas, NumPy, Seaborn, Matplotlib)
Identified churn drivers through EDA and visual analytics.
Suggested actionable retention strategies by modeling customer behavior trends.
EDUCATION
MBA—Marketing & Business Analytics
Graphic Era Hill University, Dehradun Aug 2023–June 2025
Focused on data analytics, marketing strategy, international business, and market research.
Independently upskilled in SQL and data visualization using Power BI for business reporting.
[Link]
D.A.V. (P.G.) College, HNBGU, Dehradun Aug 2020 – May 2023
Completed foundational coursework in business law, economics, financial accounting, and
organizational behavior.
TECHNICAL SKILLS
Tools & Platforms:
Power BI, Tableau, Excel (Advanced), Python, MySQL, Power Query, Word
Analytics Techniques:
Exploratory Data Analysis (EDA), Data Cleaning, KPI Reporting, Predictive Modeling, Churn Analysis, Data
Interpretation
Communication & Strategy:
AI Strategy Design, Visual Storytelling, Stakeholder Reporting, Ethical Reasoning, Dashboarding, Decision
Justification
PROJECT & PORTFOLIO LINKS
Power BI Sales Dashboard
Telecom Churn Analysis (Python)
Analytics Blog—Reports & Case Studies
