KIBUR COLLEGE
SUMMATIVE ASSESSMENT/S 40%
KNOWLEDGE AND PRACTICAL PACKAGE
Trainee’s Name:
ID No.:
Section:
Occupation/Department: MARKETING AND SALES DEPARTMENT
Entry & Level LEVEL IV 2015E.C ENTRY REGULAR TRAINEES’
Please put a tick mark () besides enchalew .w
your trainer’s name:
Unit Title: conduct pre campaign test
Date of Assessment:
Time Allowed: 45min
GENERAL DIRECTIONS:
MAKE SURE THAT THE ASSESSMENT PAPER CONTAIN 08 PAGES INCLUDING THE
COVER PAGE AND ANSWER SHEET
READ THE INSTRUCTION CAREFULLY FOR KNOWLEDGE AND PRACTICAL PARTS.
USE ONLY BLUE OR BLACK PEN.
MOBILE PHONE SHOULD BE TURNED OFF.
ANY ACTION TAKEN BY THE INVIGILATOR DURING EXAM TIME WILL NOT BE
COMPROMISED
PUT AWAY ANY MATERIALS THOSE ARE NOT ALLOWED FOR THE ASSESMENT/S.
N.B:- DON’T TURN THIS PAGE UNTIL YOU ARE ALLOWED TO DO SO!!
UC: - MANAGE DISTRIBUTION CHANNEL
PART I: KNOWLEDGE TEST
PART I
Instruction: This assessment contains 10 is multiple choice questions, worth 2 points of
each. Choose the best Answer from the given alternatives & write the choice of the correct
letter on the Answer sheet provided. Make sure that your answer is clearly marked. Use
only capital letter.
1. Which one is the most effective and powerfull medium of advertising media?
A. Radio
B. Telephone
C. Magazines and newspapers
D. Television
2. Which types of marketing campaign that executed by the manufacturers to distribute partners?
A. Brand awareness campaign
B. Re branding campaign
C. Brand launch campaign
D. Product launch campaign
3. which type of marketing campaign to promote achange of new campany name and logo?
A. brand aware campaign
B. rebrand aware campaign
C. product launch campaign
D. tradational media campaign
4. ___is refers to asmall skale campaign to check the viabiliy of particular market medium before
full scale launch?
A. campaign result
B. pilot campaign
C. advert campaign
D. promote campaign
5. how can social media be beneficaly in market campaign ?
A. to identigy target market
B. to assist negotiating media placement
C. increase brand awarness
D. none
6. ____utilize and testing platform that provide quantitative and qualitative feedback on different
concepts ?
A. in person interview
B. focus group
C. advertizing test platform
D. all
7 .which one is the process to gather and measure information in the form of resarch question?
A. data gathering
B. data collection
C. data evaluation
D. all
7. which one is an experment or trial that product outcomes prior to advertisement?
A .campaign C .pilot test
B .conceptual test D .Post test
8. Which analyze test results that the report on performance to appropriate persons and build
campaign best practice ?
A .Post campaign measurement
[Link] measurement
[Link] campaign measurement
[Link] test measurement
9. Amending advertisement involves?
A. Modify the visual element of advertisement
B. Change the advertising message
C. Adjust the timing of placement
D. All
PART II: Matching ‘A’ column with ‘B’ column
Instruction: This assessment contains 5 Matching questions, worth 2 points of each. Choose
the best answer from the given Column B & write the choice of the correct letter on the
Answer sheet provided. Make sure that your answer is clearly marked. Use only capital
letter
No. COLUMN A COLUMN B
1. Moral appeal A Long term result
2. Rational appeal B The process to accept new product ideas
3 Concept test C experment in serious of activity
4 Affective response D What is right and proper audience sense
5 Pilot E Industrial buyer to produce a certain benefit
7
PART III: Give short answer
Instruction: This assessment contains 4:demonstration questions, worth 10 points
1. demonstrate how to conduct pre campaign test
2. List and define four types of data collection
3. mention the common methods used to test the effectiveness of advertisement
4. how Here are five case study questions based on the provided notes:
Case Study Questions
1. Market Analysis Application
How would a Territory Manager conduct a market analysis for a new product launch in
a diverse territory? What specific demographic factors should be considered, and how
might these influence the coverage plan?
2. Service Standards Evaluation
In the context of healthcare service standards, what benchmarks should be implemented
to ensure effective patient care within a territory? Discuss how these standards can
impact overall customer satisfaction.
3. Territory Coverage Plan Development
Imagine you are tasked with creating a territory coverage plan for a tech startup entering a
competitive market. What steps would you take to segment the market, and how would you
allocate resources to maximize sales opportunities?
4. Impact of Business Visits
Analyze how cultural differences can affect the outcomes of business visits in an international
market. What strategies can companies employ to ensure successful engagements in culturally
diverse territories?
5. Customer Information Utilization
Explain the importance of collecting and utilizing customer information in developing
targeted marketing strategies. How can businesses leverage demographic and behavioral
data to enhance customer engagement and retention?can the insight gained from testing
and data collection be used to optimize future advertizing campaign
Answer sheet
Part one Multiple choice. Part two: Matching
1 1
2 2
3 3
4 4
5 5
6
7
8
9
10
Part III Short Answer
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