9 Real-World

AI Use Cases
Introduction

AI is everywhere, but adopting it without a plan

can cost you. Before you dive into the world of
AI, it’s critical to nail down a real problem the
technology can solve for your organization.

Not sure where to begin? That’s what this guide

is for. We’ll walk you through the top AI use
cases and the skills, tools, and tech you need
to get results.

Don’t get caught in the hype—set up your org

for real AI success.

2
How to use this guide

Every section in this guide includes a brief

description of the use case, the challenge
it solves, and its benefits. We also explain
how to use AI for each scenario, including
recommended tools and technologies, as
well as courses and hands-on labs to build
the necessary skills in your organization.
The section wraps up with metrics to track
the success of your initiatives.

With this guide, you’ll identify use cases for

AI in your organization, get the insights you
and your teams need to use the technology,
and learn how to measure the organizational
impact of your efforts.

3
Table of contents

05 Use case #1: Forecasting

11 Use case #2: Data synthesis

18 Use case #3: Internal knowledge graphs

24 Use case #4: Content generation

30 Use case #5: Automating repetitive tasks

36 Use case #6: Developer productivity

42 Use case #7: Customer service

49 Use case #8: Cybersecurity and threat detection

55 Use case #9: Personalization

61 Conclusion

4
 Illustration
placeholder

Use case #1:

Forecasting
When was the last time you checked your weather app to decide if you needed
a jacket—or better yet, gotten that sweet notification about cheap flights?
That’s forecasting powered by AI. These models analyze patterns in massive
amounts of data to predict future outcomes.

What if you could use that same predictive power in your organization to forecast
sales trends, customer demand, inventory, or even workforce and recruiting
needs? With AI technologies, these predictions become faster and more accurate
to help you make smarter decisions.

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 01 | FORECASTING

Challenges this use case solves

Old-school forecasting methods rely on historical data
and rigid models. These methods struggle to keep up
with fast-changing market trends, leaving companies
behind on new demands and potential incoming risks.
When organizations use poor or late forecasts, they
waste resources and miss golden opportunities.

6
01 | FORECASTING

Real-world Read how JPMorgan’s Cash Flow Intelligence AI tool

eliminated 90% of the manual work involved with cash
example flow forecasting.

Benefits of When AI’s involved in forecasting:

AI-powered Organizations can make smarter decisions,

forecasting get instant insights, save money, and
streamline operations.

Employees have more time to focus on

creative problem-solving and strategic tasks,
letting AI take care of data analysis.

Customers have a better experience thanks to

AI’s accurate predictions—whether that means
faster deliveries, fewer out-of-stock products,
or improved service.

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01 | FORECASTING

How to use AI Leverage pre-built AI platforms

for forecasting These platforms are ideal for teams with limited data
science expertise as they provide intuitive interfaces
and pre-trained models. Use them for things like
demand forecasting, inventory optimization, and
sales predictions.

Technologies to consider
Amazon Forecast
Google Vertex AI for AutoML
Microsoft Azure Machine Learning AutoML
[Link]

Build custom AI solutions

Organizations with unique needs can build custom

models for more flexibility and tailoring.

Technologies to consider
Python libraries like TensorFlow or PyTorch
Microsoft Power BI or Tableau for visualizations

8
01 | FORECASTING

Skills needed Platform familiarity

for AI Get familiar with platforms like those offered by AWS,
forecasting Google, and Microsoft.

Time Series Forecasting with Amazon Forecast

Introduction to Vertex Forecasting and Time Series

in Practice

Using Azure Automated ML

Data analysis

Develop your skill set for identifying data trends,

patterns, and visualization techniques.

Data Analysis for Storytelling

Microsoft Power BI for Data Analysts

Tableau Desktop for Analysts

Python

Learn Python for advanced model customization and

development.

Python

9
01 | FORECASTING

How to Once you implement AI-powered forecasting, track its

success using these metrics:
measure
success
Forecast accuracy
Track how accurate forecasts are using metrics like
mean absolute error (MAE) or mean absolute percentage
error (MAPE).

Operational efficiency

Measure reductions related to operations for your

organization, whether that means overstock, understock,
or workforce downtime.

Revenue impact

Evaluate increases in revenue due to optimized planning.

Customer satisfaction

Monitor customer experience improvements, such as

delivery times or order fulfillment rates.

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Use case #2:

Data synthesis
Organizations are sitting on heaps and heaps of data in emails, spreadsheets,
reports, meeting notes, and a million other places. AI-powered tools can connect
the dots faster than any human, finding patterns, surfacing insights, and
summarizing them in a way that’s easy to understand. Whether it’s for strategic
planning or day-to-day operations, implementing AI for knowledge and data
synthesis can help organizations use their data (not just collect it).

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 02 | DATA SYNTHESIS

Challenges this use case solves

Sifting through endless data isn’t just overwhelming—
it’s a productivity killer. Teams waste valuable time
trying to hunt down information, manually analyze it,
and piece together insights. This process is slow and
prone to errors and missed opportunities, especially
when important connections between data points go
unnoticed. AI can streamline the entire process.

And even when the data’s gathered, inconsistency can

be a major issue. Teams and individuals might interpret
the same data differently, leading to confusion and
missed opportunities when making decisions. AI can
eliminate this problem by delivering accurate, consistent
insights everyone can work from.

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02 | DATA SYNTHESIS

Real-world Learn how Estée Lauder Companies used ChatGPT

and custom GPTs to process and analyze 75+ years’
example worth of data to drive value for their customers.

Benefits of When AI’s involved in data synthesis:

AI-powered Organizations can take a mess of data

data and turn it into clear, actionable insights.
synthesis This enables smarter strategies across the
organization, more confident decisions, and
better use of resources.

Employees get the answers they need

without digging through piles of irrelevant
information. It saves time, reduces frustration,
and lets them focus on more important work.

Customers enjoy the downstream benefits of

these insights through better products, more
responsive service, and experiences that feel
tailored to them.

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02 | DATA SYNTHESIS

How to use Create knowledge management systems

(KMS)
AI for data
synthesis Use retrieval augmented generation (RAG) on your
data to build centralized knowledge repositories.

Technologies to consider
Azure AI Search
Amazon Q Business

Leverage data analysis and visualization

platforms
Turn raw data into dashboards and reports, making it
easier to spot trends, uncover insights, and share findings.

Technologies to consider
Microsoft Power BI
Tableau

Use AI-powered research assistants

Turn research papers, articles, and datasets into
actionable steps with AI-powered research assistants.

Technologies to consider
OpenAI ChatGPT
Google Gemini
Microsoft Copilot

(continued on next page)

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02 | DATA SYNTHESIS

How to use Develop custom AI integrations

AI for data Build a custom solution based on your organization’s
synthesis needs, whether it’s analyzing customer feedback,
synthesizing proprietary reports, or pulling insights from
an internal dataset.

Technologies to consider
OpenAI APIs
Amazon Comprehend

Skills needed Platform familiarity

for AI-enabled Get comfortable with platforms like Azure AI Search and
data synthesis Amazon Q Business to set up and maximize your data.

Azure AI Search Learn by Doing

Introduction to Amazon Q Business

(continued on next page)

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02 | DATA SYNTHESIS

Skills needed Data analysis

for AI-enabled Develop your skill set for identifying data trends,
data synthesis patterns, and visualization techniques.

Data Analysis for Storytelling

Microsoft Power BI for Data Analysts

Tableau Desktop for Analysts

Prompt engineering

Know how to create effective prompts for tools like

ChatGPT or Copilot to get relevant and accurate results.

Prompt Engineering

Integration

Build the skills needed to integrate different AI tools and

APIs with existing business systems.

OpenAI for Developers

16
02 | DATA SYNTHESIS

How to Once you implement AI-powered data synthesis,

track its success using these metrics:
measure
success
Insight accuracy

Get user feedback about whether insights are clear,

actionable, and aligned with your team’s needs.

Time savings

Track how much faster teams can access and synthesize

information compared to manual processes.

Decision-making speed

Measure whether decisions are being made more

quickly thanks to readily available, reliable data.

Team productivity

Look at how much time employees save by using AI

to handle synthesis tasks.

Impact on outcomes

Evaluate whether the insights generated are leading

to better business results, such as increased efficiency,
improved products, or higher customer satisfaction.

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Use case #3:

Internal knowledge
graphs
When you perform a Google search, you’re using one of the largest knowledge
graphs in the world: Google’s Knowledge Graph. This is a structural representation
of real-world entities and their relationships, and it drives faster, more relevant
searches.

Think of an internal knowledge graph as a hive mind for your organization.

It connects data like documents, customer information, project details, and
employee expertise in a way that serves as a network, central hub, or search
engine of collective knowledge. And by layering on AI technologies, search
becomes even more natural and conversational.

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 03 | INTERNAL KNOWLEDGE GRAPHS

Challenges this use case solves

Organizations struggle with an overwhelming amount
of data—organizing it, identifying relationships within it,
and actually making it useful. (Think of every company
intranet you’ve ever used.)

Data is often siloed across departments, systems, and

tools, making it difficult to locate and use efficiently. As
a result, employees spend a significant amount of time
searching for information, taking time away from more
important tasks.

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03 | INTERNAL KNOWLEDGE GRAPHS

Real-world Take a look at how Data2 used a Neo4j knowledge

graph and generative AI to uncover insights in the
example defense, intelligence, and energy sectors.

Benefits of When AI’s involved in knowledge graphs:

AI-powered Organizations can make it easier for teams

knowledge to work together and streamline operations.
graphs
Employees save time by finding the
information they need instantly with AI-
powered search. They can also quickly locate
experts and resources across the company.
New hires get up to speed faster with easy
access to key projects, processes, and
institutional knowledge.

Customer-facing teams have what they need

at their fingertips, allowing them to provide
faster, more accurate responses and deliver a
better customer experience.

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03 | INTERNAL KNOWLEDGE GRAPHS

How to use AI Use pre-built knowledge graph solutions

for knowledge Explore a managed service to quickly create and query
graphs knowledge graphs using AI-powered data ingestion and
natural language search.

Technologies to consider
Azure AI Search
IBM Watson Discovery

Create custom knowledge graphs with

AI services
Build a custom knowledge graph tailored to your
organization’s needs. Layer on AI tools and services
to extract relationships and enable natural
language processing.

Technologies to consider
An Amazon Neptune graph database with AI
services like Amazon Comprehend, Textract,
and Rekognition

A Neo4j graph database with Python and Cypher

Query Language (CQL) queries to extract, process,
and enrich the data, layering on OpenAI APIs to
provide search and natural language interaction

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03 | INTERNAL KNOWLEDGE GRAPHS

Skills needed Platform familiarity

for AI-enabled Get comfortable with platforms like Azure AI Search and
knowledge Amazon Q Business to set up and maximize your data.

graphs
Azure AI Search Learn by Doing

Introduction to Amazon Q Business

Data analysis

Develop your skill set for identifying data trends,

patterns, and visualization techniques.

Data Analysis for Storytelling

Microsoft Power BI for Data Analysts

Tableau Desktop for Analysts

Prompt engineering

Know how to create effective prompts for tools like

ChatGPT or Copilot to get relevant and accurate results.

Prompt Engineering

Integration

Build the skills needed to integrate different AI tools and

APIs with existing business systems.

OpenAI for Developers

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03 | INTERNAL KNOWLEDGE GRAPHS

How to Once you implement AI-powered knowledge graphs,

track their success using these metrics:
measure
success
Search efficiency

Measure the reduction in time employees spend

searching for information.

Accuracy of data linking

Track the number of accurate relationships in the

knowledge graph.

Usage rates

Monitor how often teams access and query the

knowledge graph.

Decision impact

Evaluate the speed and quality of decision-making

due to higher-quality information.

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Use case #4:

Content generation
When you think about AI in your organization, this use case is probably the first
that comes to mind. With AI-powered content creation, it’s easier than ever to get
inspired, whether you’re generating text, images, or audiovisual projects.

This use case focuses on how AI practitioners can use these tools, but everyone
from marketing and sales to HR and the C-suite can benefit from tools like
ChatGPT, Gemini, and Microsoft Copilot.

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 04 | CONTENT GENERATION

Challenges this use case solves

In the course of a normal day on a software development
team, there’s a ton of content generated that isn’t code.
This could take the form of product documentation,
progress reports, user stories, test cases, strategic
planning documents, knowledge base documents, code
reviews, onboarding materials, and localization content.

This work has traditionally relied on human effort, which

can lead to bottlenecks and delays, especially when
overworked teams have to choose between shipping it
and documenting it. With AI-powered tools, teams can
crank out content faster and more consistently.

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04 | CONTENT GENERATION

Real-world Read how an investment management firm

successfully used GenAI to automate the creation of
example behavior-driven development (BDD) test scenarios.

Benefits of When AI’s involved in content generation:

AI-powered Organizations save time and money by

content using AI to ensure consistent, high-quality
generation content, improve communication, and keep
projects on track.

Employees simplify documentation and

reporting, freeing them up to focus on more
creative and impactful work.

Customers receive better documentation and

resources to get answers and support when
they need it.

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04 | CONTENT GENERATION

How to use AI Generate text and images

for content Use text and image generation tools for drafting product
generation documentation, progress reports, presentations, user
stories, translations for localization, and other content.

Technologies to consider
OpenAI ChatGPT
Google Gemini
Amazon Bedrock
Microsoft Copilot
Midjourney

Design prototypes and wireframes

Make visual prototypes, wireframes, and infographics

to communicate ideas more clearly.

Technologies to consider
Figma
Canva

Produce audiovisual content

Create video tutorials, onboarding materials,

explainer videos, presentations, and user guides.

Technologies to consider
Synthesia
Descript
Runway ML

27
04 | CONTENT GENERATION

Skills needed AI content generation tools

for AI content Get familiar with AI tools like ChatGPT, Copilot,
generation Synthesia, or Midjourney and what each is used for.

ChatGPT and Generative AI: The Big Picture

Introduction to Microsoft Copilot

Turning Wireframes into Prototypes with Midjourney

Prompt engineering

Know how to craft precise prompts to get the best results.

Prompt Engineering

Editing and refinement

Learn how to review and refine AI-generated content
to ensure it’s accurate and aligns with organizational
standards.

Basic graphic and video editing

Enhance AI-generated imagery or videos to meet

a specific need.

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04 | CONTENT GENERATION

How to Once you implement AI-powered content

generation, track success using these metrics:
measure
success
Efficiency gains

Measure how much time your team is saving on

content creation compared to traditional methods.

Content quality and consistency

Evaluate whether AI-generated content meets

standards for clarity, organization, and adherence
to organizational guidelines.

Employee satisfaction

Gather feedback to see if employees have reduced

repetitive tasks and can focus on creative or
high-value work.

Customer feedback

Monitor whether customers find AI-generated

documentation, tutorials, or other resources
helpful and easy to use.

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Use case #5:

Automating
repetitive tasks
How often do you find yourself doing the same tedious task over and over,
like scheduling meetings, updating task lists, filling out spreadsheets, writing
notes, or entering data? It’s not just boring; it’s a drain on your time and talent.
AI can step in to handle the busywork for you and your teams.

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 05 | AUTOMATING REPETITIVE TASKS

Challenges this use case solves

Repetitive, low-value tasks eat into employee
productivity, leaving less time for strategic,
creative, or problem-solving work that adds real
value. Manual processes also come with their share
of challenges. Human errors—like missed details
or incorrect entries—can lead to inefficiencies,
compliance risks, or costly mistakes.

And let’s not forget the delays that happen when

tasks pile up and bottlenecks slow everything
down. Automating these processes helps teams
work smarter, not harder.

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05 | AUTOMATING REPETITIVE TASKS

Real-world Check out how MongoDB saved more than 150,000

working hours and generated over $1.5 million in cost
example savings by automating their finance team’s manual tasks.

Benefits of When AI’s involved in automation:

AI-powered Organizations save time, cut costs, and

automation enable faster decision-making.

Employees have less busywork, giving

them more time to focus on creative and
meaningful projects.

Customers enjoy faster, more reliable service.

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05 | AUTOMATING REPETITIVE TASKS

How to use AI Use pre-built AI platforms

for automation Leverage no-code/low-code platforms to automate
tasks like email sorting, data entry, and scheduling.
Deploy robotic process automation (RPA) platforms
to handle more complex, rule-based processes, like
compliance tracking or invoice processing.

Technologies to consider
Microsoft Power Automate
Azure Logic Apps
UiPath
Blue Prism
Automation Anywhere

Create custom-built automation solutions

Build tailored automation workflows with AI capabilities

to handle tasks specific to your organization.

Technologies to consider
AWS Step Functions
Google Cloud Workflows
OpenAI APIs
Python libraries

33
05 | AUTOMATING REPETITIVE TASKS

Skills needed Automation platforms

for AI Get familiar with automation platforms like Microsoft Power
automation Automate or UiPath to set up and manage automation.

Microsoft Power Automate

RPA with UiPath: Getting Started

Blue Prism 7: The Big Picture

Automation Anywhere 11: Fundamentals

Integration

Build the skills needed to integrate systems, such as

extending cloud solutions with third-party APIs and libraries.

OpenAI for Developers

Developing Applications with Cloud Functions on

Google Cloud

Python

Develop Python skills for custom scripting and tool integration.

Python

34
05 | AUTOMATING REPETITIVE TASKS

How to Once you implement AI-powered automation, track

success using these metrics:
measure
success
Time savings
Track how much time teams save with automated
tasks compared to doing them manually.

Error rate

Measure whether there are fewer mistakes with

automated processes.

Cost savings

Track cost savings related to labor or external

contractor fees.

Employee satisfaction
Gather feedback to see if employees are feeling less
overwhelmed and more focused on meaningful work.

Customer satisfaction

Check if automation is improving service delivery

times or the quality of interactions through metrics
like response times or NPS scores.

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Use case #6:

Developer productivity
Developers are at the core of building software, but they can get bogged down
by tedious tasks, debugging, and endless searches for answers. These roadblocks
make it harder to stay creative and focused on creating high-quality products
and experiences. AI tools can help cut through the noise, automating the boring
stuff and acting as a pair programmer to tackle the tough stuff.

36
 06 | DEVELOPER PRODUCTIVIT Y

Challenges this use case solves

Writing code itself can be a bottleneck, especially when
tackling complex or unfamiliar tasks. AI code generation
tools like GitHub Copilot can suggest snippets, entire
functions, or even simple applications. They can also
make code documentation easier. This speeds up
development, allowing developers to focus on creative
problem-solving.

Debugging is also an extremely time-consuming part of

development. Figuring out what went wrong, tracking
errors, and testing fixes can slow down progress. AI tools
identify bugs faster, suggest fixes, and help optimize
code, saving developers hours of frustration.

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06 | DEVELOPER PRODUCTIVIT Y

Real-world See how FactSet used generative AI and Pluralsight

to drive a 20% increase in prompt efficiency, saving the
example company 1,580+ hours over three months.

Benefits of When AI’s involved in developer productivity:

AI-powered Organizations can reduce costs, bring

developer products to market faster, and stay ahead
productivity of the competition with a streamlined
software development process and
tools improved code quality.

Developers get to focus on the creative

and strategic parts of their jobs instead of
being stuck in the weeds with debugging
or manual tasks. This boosts productivity
and makes work more rewarding.

Customers benefit from quicker updates

and higher-quality software, whether it’s a
new feature or a critical bug fix.

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06 | DEVELOPER PRODUCTIVIT Y

How to use AI Implement code generation and debugging

tools
for developer
productivity Use AI tools for context-aware code suggestions and
debugging help. These are ideal for routine coding
tasks and generating boilerplate code, not intricate
or complex programming.

Technologies to consider
GitHub Copilot
Amazon Q Developer

Adopt collaboration and documentation tools

Use AI-enhanced collaboration tools to summarize

discussions, provide documentation links, and
facilitate sharing.

Technologies to consider
Slack AI
Atlassian Intelligence

39
06 | DEVELOPER PRODUCTIVIT Y

Skills needed AI development tools

for AI- Get comfortable with tools like GitHub Copilot, Amazon
augmented Q Developer, or other AI-powered coding assistants to

developer code faster.

productivity GitHub Copilot

Amazon Q for Developers

Prompt engineering

Learn how to craft effective prompts for AI tools to ensure

relevant and accurate code suggestions, documentation,
or debugging support.

Prompt Engineering

Integration

Understand how to integrate AI tools into existing

development environments, like IDEs and CI/CD pipelines.

Debugging and validation

Develop strong debugging and code review skills to validate

AI-generated code for accuracy and best practices.

Debugging in Python

40
06 | DEVELOPER PRODUCTIVIT Y

How to Once you implement AI-powered developer

productivity, track success using these metrics:
measure
success
Productivity gains

Track how much faster developers complete tasks

like coding, debugging, testing, and deployment
after adopting AI tools.

Code quality

Measure the reduction in bugs, inefficiencies, and

technical debt in the codebase due to AI-driven
suggestions and improvements.

Employee feedback

Survey developers to gauge whether AI tools

are helping them focus on more meaningful and
creative work.

Customer satisfaction

Evaluate whether faster development and

higher-quality software result in improved user
experiences, reduced complaints, or higher ratings.

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Use case #7:

Customer service
Nobody has time to sit on hold or wait forever for an email reply. That’s where
AI-powered chatbots and virtual agents come in. These digital helpers are
always on, ready to answer questions, solve problems, and keep things moving
smoothly 24/7.

42
 07 | CUSTOMER SERVICE

Challenges this use case solves

We’ve all been there—waiting on hold or searching
FAQs to fix a simple problem. It’s frustrating. And for
organizations, it can mean unhappy customers and
lost loyalty. Chatbots solve this by offering instant,
reliable support so customers get what they need
quickly and painlessly, no matter the time of day.

On the other side, customer service teams are often

stretched thin, handling repetitive questions that
don’t require much thought. This can lead to burnout
and missed opportunities to provide exceptional
support for more complex issues. By taking care of
the routine stuff, AI-powered chatbots free up human
agents to focus on the interactions that really matter.

43
07 | CUSTOMER SERVICE

Real-world See how Klarna used an AI assistant to handle two

thirds of customer service chats in its first month.
example

Benefits of When AI’s involved in customer service:

AI-powered Organizations handle support more

chatbots and efficiently. They can streamline workflows,
virtual agents cut down on operational costs, and scale
teams as demand grows.

Employees remove repetitive, mundane

tasks from their day. This gives them the
chance to focus on more complex and
rewarding problems, boosting productivity
and overall job satisfaction.

Customers experience faster, more

consistent, and more personalized service.
Whether it’s a quick answer or guided
troubleshooting support, these tools can
increase customer satisfaction and loyalty.

44
07 | CUSTOMER SERVICE

How to use AI Use pre-built chatbots and AI-powered

virtual agents
for customer
service Quickly deploy AI solutions to handle common customer
support tasks, FAQs, order tracking, and scheduling.

Technologies to consider
Zendesk AI
Intercom
Ada

Build custom AI chatbots

Build custom chatbots that align with organization-

specific workflows and existing systems.

Technologies to consider
Microsoft Copilot Studio
Azure AI Bot Services
Amazon Lex

45
07 | CUSTOMER SERVICE

Skills needed Platform familiarity

for AI-enabled Know your way around tools like Zendesk AI, Intercom, or
customer Copilot Studio so you can set up and fine-tune chatbots.

service
Introduction to Microsoft Copilot Studio

Creating Chatbots with Microsoft Power Virtual Agents

Chatbots in the Call Center: AWS Lex and Connect

Conversation design

Understand how to structure chatbot interactions for

clarity and user satisfaction.

Prompt engineering

Know how to craft effective prompts for bots, ensuring

they can accurately respond to customer queries.

Prompt Engineering

(continued on next page)

46
07 | CUSTOMER SERVICE

Skills needed Natural language processing

for AI-enabled Understand the basics of NLP to fine-tune chatbot
customer responses and ensure natural communication.

service
Introduction to NLP

Integration

Get familiar with APIs and CRM systems to connect

chatbots to existing business systems.

Data security and privacy

Learn how to prevent chatbots from sharing confidential

or private information with unauthorized users.

47
07 | CUSTOMER SERVICE

How to Once you implement AI tools for customer service,

track success using these metrics:
measure
success
Response times

Measure how quickly chatbots address customer

inquiries compared to traditional support channels.

Customer satisfaction

Use surveys or ratings to gauge whether customers

find the chatbot helpful and easy to use.

Agent efficiency

Monitor how much time is saved by human agents

offloading routine tasks to AI.

Resolution rates

Look at how often the chatbot successfully resolves

issues without escalating to a human agent.

Cost savings

Evaluate reductions in operational costs, such as fewer

resources spent on staffing for repetitive inquiries.

48
Use case #8:

Cybersecurity and
threat detection
In today’s digital world, the cybersecurity stakes couldn’t be higher. A missed
threat can lead to huge financial losses, regulatory fines, and a PR nightmare
no organization wants to deal with.

Using AI for threat detection gives you a smarter, faster way to identify and
neutralize risks before they cause damage. AI can strengthen your security
stance, whether it’s detecting malware, identifying phishing attempts, or
predicting vulnerabilities before they’re exploited.

49
 08 | CYBERSECURIT Y AND THREAT DETECTION

Challenges this use case solves

Cyber threats aren’t just getting more frequent—
they’re getting smarter. What’s more, manually
sifting through alerts and analyzing potential risks is
exhausting and slow. It’s easy to miss something or
take too long to respond.

AI can remove some of that burden with tools that

rapidly learn from new attack patterns and adapt in
real time to block threats. They instantly flag issues
and even handle some of the responses automatically.

50
08 | CYBERSECURIT Y AND THREAT DETECTION

Real-world Learn how Siemens handles 60,000 cyber threats per

second with their AI-driven cybersecurity platform.
example

Benefits of When AI’s involved in cybersecurity and threat detection:

AI-powered Organizations can better prevent downtime,

cybersecurity protect sensitive data, and reduce the financial
and reputational damage caused by cyberattacks.

Employees can improve routine monitoring and

analysis, freeing them up to focus on high-priority
threats and long-term strategic planning.

Customers gain an additional layer of security,

which builds trust and customer loyalty.

51
08 | CYBERSECURIT Y AND THREAT DETECTION

How to Use AI-driven security platforms

use AI for End-to-end security platforms offer threat
cybersecurity detection and response by monitoring network
activity, detecting anomalies, and automating
responses to neutralize threats.

Technologies to consider
Splunk
IBM QRadar
Darktrace
Palo Alto Networks Cortex XDR

Build custom integrations

For unique security requirements, build custom AI

models specific to your threat landscape.

Technologies to consider
TensorFlow or PyTorch integrated with
security systems

52
08 | CYBERSECURIT Y AND THREAT DETECTION

Skills needed Platform familiarity

for AI- Get comfortable with tools like Splunk and QRadar.
enhanced
cybersecurity Splunk 9 Fundamentals

Detection and Response with IBM Security QRadar

Cybersecurity fundamentals

Build knowledge of common threats, vulnerabilities,

and mitigation strategies across your organization.

Information and Cybersecurity Literacy

Threat intelligence

Understand current and emerging cybersecurity

threats and how to optimize AI tools for better
detection and response.

Introduction to Threat Intelligence

Integration

Know how to integrate AI-driven security tools with

existing infrastructure, such as security information
and event management (SIEM) systems.

53
08 | CYBERSECURIT Y AND THREAT DETECTION

How to Once you implement AI tools for cybersecurity and

threat detection, track success using these metrics:
measure
success Detection rates
Monitor how effectively AI identifies threats,
including known and previously unseen anomalies.

Response times
Measure how quickly the system detects and
mitigates threats compared to manual processes,
focusing on reducing downtime and impact.

False positives and negatives

Track the accuracy of AI by evaluating the number
of false alerts and missed threats.

Reduced workload for security teams

Assess whether AI is lightening the load for your
security teams by cutting down time spent on
routine monitoring.

Compliance metrics
Evaluate how well AI solutions align with industry
regulations and standards, such as GDPR, HIPAA,
or SOC 2.

Cost savings
Analyze reductions in costs associated with breaches,
downtime, and manual threat analysis.

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placeholder

Use case #9:

Personalization
In a world that expects tailored experiences, no one wants to feel like just another
number. Personalization goes beyond slapping a customer’s name on an email
greeting. It’s about delivering the right product recommendations, content,
or services at the right time across multiple platforms.

In the enterprise, this could look like a streaming service that knows exactly what
show you’re in the mood for or an e-commerce site that suggests the perfect
add-on product to your order. By getting personalization right, organizations
create those feel-good moments where customers think, “Wow, they really get me!”

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Challenges this use case solves

The biggest challenge with personalization is scale.
Tailoring experiences manually might work for a
handful of customers, but when you’re dealing with
thousands—or even millions—it’s not realistic. AI
can do the majority of that work, analyzing data and
delivering personalized recommendations or content
in real time.

Another issue is relevance. Customers won’t stick

around if your product or service doesn’t match their
needs or interests. Irrelevant content or generic offers
can drive them to your competition. AI understands
customer preferences and serves up exactly what
they’re looking for.

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Real-world Learn how Yum Brands (owner of Taco Bell and

KFC) is increasing sales with personalized marketing
example powered by AI.

Benefits of When AI’s involved in personalization:

AI-powered
Organizations boost the effectiveness of
personalization marketing and outreach, ultimately increasing
return on investment (ROI) and customer
lifetime value.

Employees save time with automated tools

that handle segmentation, recommendations,
and personalization, freeing them up to focus
on more important tasks.

Customers enjoy experiences that feel

custom-made for them—relevant offers, tailored
content, and recommendations that actually
make sense.

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How to Create personalized recommendations

use AI for E-commerce, streaming platforms, or content-heavy
personalization websites can provide tailored product or content
recommendations.

Technologies to consider
Amazon Personalize
Azure AI Personalizer
Adobe Sensei

Deliver personalized customer journeys

Create personalized email campaigns and website

experiences with dynamic customer journeys.

Technologies to consider
Salesforce Einstein
HubSpot

Build custom personalization models for

unique needs
For organizations with unique needs, build bespoke AI
models to do things like analyze customer sentiment,
tailor in-app experiences, or predict future preferences
based on behavior.

Technologies to consider
TensorFlow or PyTorch integrated with your
CRM or other systems

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Skills needed Platform familiarity

for AI-powered Learn platforms like Salesforce Einstein or Amazon

personalization Personalize to set up and optimize personalization

experiences.

Salesforce Einstein: The Big Picture

Introduction to Amazon Personalize

Data analysis
Understand customer data, including behaviors, preferences,
and trends.

Data Analysis for Storytelling

Programming languages
Develop proficiency with Python libraries, like TensorFlow
or PyTorch, for building advanced personalization models.

Python

Building Machine Learning Solutions with TensorFlow

Marketing and customer experience strategy

Understand how to align personalization with business goals.

Integration
Get experience integrating AI personalization tools with
existing systems, like CRMs or e-commerce platforms.

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How to Once you implement AI for personalization, track

success using these metrics:
measure
success
Engagement rates

Monitor metrics like click-through rates, time spent

on site, or interaction with personalized content.

Conversion rates

Track the percentage of personalized

recommendations or campaigns that lead to
purchases, subscriptions, or other key actions.

Customer retention

Evaluate whether personalized experiences reduce

churn and keep customers coming back over time.

Customer satisfaction

Use surveys, reviews, or net promoter scores (NPS)

to gauge how customers feel about the relevance
and quality of their experiences.

Marketing ROI

Measure ROI for personalized campaigns compared

to generic approaches.

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Conclusion:

Identify a use case

before diving into AI
AI has the power to revolutionize the way organizations operate, but the technology
is only as successful as the strategy behind it.

Don’t just dive into AI—start with a clear challenge that AI can solve. Align AI with
your goals, choose the right tools, and empower your team with the skills they
need to thrive. With the right approach, AI can be a game-changer that unlocks
your organization’s full potential.

Ready to build the AI skills you need to deliver business outcomes?

Get started

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 AUTHOR

Amber Israelsen
Technical trainer, software developer, and Pluralsight Author

Amber has been a software developer and technical trainer

since the early 2000s. In recent years, she’s focused on
AI, machine learning, AWS, and Power Apps, teaching
students around the world. She also works to bridge the
gap between developers, designers, and businesspeople
with her expertise in visual communication, user experience,
and business/professional skills. She holds certifications
in machine learning, AWS, and a variety of Microsoft
technologies and is a former Microsoft Certified Trainer.

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About Pluralsight
Pluralsight is the learning partner for today’s technology
teams. With our hands-on skills platform built by vetted
tech innovators and practitioners, we help organizations
like yours develop their tech teams, build job-ready
confidence, and accelerate business outcomes.

Our bite-sized learning segments and one-click labs and

sandboxes give technologists the power to fit learning into
their flow of work and practice skills so they actually stick.

Equip your teams with the skills they need to confidently

adopt new technologies, execute strategic initiatives, and
deliver improved outcomes.

Learn more about Pluralsight

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