Globalizing Indian Thought
Professional Certificate
Programme in
Business
Management
(Batch 17)
Holds the
3rd Live Online + Campus Immersion
position in the
₹2,75,000 + GST
NIRF
rankings for the Management 12 Months
category
IIM KOZHIKODE ADVANTAGE
FROM THE DIRECTOR’S DESK
Businesses today have seen a complete transition than they
used to run a decade ago. Recent industry reports suggest that
close to 68% of business leaders in India have reported that
having high agility reduced their costs by 25%. It is thus
imperative for business leaders of today and the future to
expand their knowledge across domains and proactively make
decisions to be effective leaders. IIM Kozhikode programmes
designed by world-class faculty with their cutting-edge thought leadership and
industry-leading insights empower participants to manage and lead complex business
challenges with confidence and data-driven, informed decision-making ability. Our
growing global footprints acknowledged and accredited by leading institutions of the
world is a testimony to the growth we have achieved in our nearly 28-year journey of
academic excellence.
At this juncture, it is also pertinent to share that both the future and past are integral to
the path taken by an institution on this journey of excellence. Having a wide, far-seeing
vision is not an indulgence but an activity that is necessary to give meaning to our
present, and to give this Institution a sense of purpose, direction, and imagination. That
is why we have chosen to think in terms of what IIM Kozhikode will be able to contribute
to India and the world some three decades from now with ‘Vision 2047: Globalizing
Indian Thought’. The Institute has set for itself a pre-eminent role with the above motto.
The sheer scale, scope, and potential impact that India will have on 21st century
business makes us believe that this is a legitimate aspiration.
Invest in your potential and jumpstart your career by enrolling in IIM Kozhikode's
Professional Certificate Programme in Business Management. Wishing you the best of
learning experiences here.
Prof. Debashis Chatterjee,
Director, IIM Kozhikode
Business Management & Enterprises
To paraphrase Peter Drucker, management can be described as the dynamic
life-giving and life-sustaining element of every business enterprise. It is the
thinking organ that provides vision to the business. It is also the integrating force
for the accomplishment of business objectives. Business Management involves
strategic thinking, decision-making, and ethical leadership that keeps an
organisation on track and moving toward its goals at the right time and in the right
manner.
Essential Functions of Management
1 PLANNING
• Goal-setting
• Resource Allocation
• Standards & Timelines
ORGANISING
• Process Flow
• Delegation
• Review & Respond
2
3
MANAGING
• Communicate
• Motivate
• Guide & Groom
CONTROLLING
• Monitor
• Evaluate
• Improve & Enhance
4
In recent history, enterprises that have failed due to poor or myopic or unethical
management practices include Kodak, Compaq, Toys “R” Us, Enron, WorldCom,
Satyam, etc. Thus, the importance of sound business management practices to a
successful and sustainable enterprise cannot be emphasised enough. The goal of
management is to get people together to achieve the same desired objectives and
goals by using the resources that are available effectively and efficiently.
Benefits of Management for Enterprises
Provides Vision &
Foresight
Accomplishment
of Goals
Effective Utilisation
of Resources
Bring Order
to Efforts
Smooth & Seamless
Operations
Contribution to
Macro Economy
Acquiring and building holistic managerial competencies not only benefits one
professionally but also personally. It is a transformative experience that imbues
qualities and inculcates a mindset that broadens perspectives, boosts confidence,
promotes discipline, fosters team spirit, enables decision-making, and kindles
leadership.
Studying Business Management: Lifelong Skills
01 05
A Holistic Macro Critical & Strategic
Perspective Thinking
02 06
Planning & Problem-solving &
Organising Decision-making
LIFELONG
03 SKILLS 07
Communication Presenting &
& Empathy Reporting
04 08
Project & Team
Self-discovery
Management
Understanding management principles, learning management tools and
techniques, and developing management acumen, are personality-developing
and career-defining imperatives for working professionals seeking role elevation
and recognition as thinkers, influencers, decision-makers, leaders, etc.
PROGRAMME
OVERVIEW
The Professional Certificate Programme in Business Management (Batch 17)
by IIM Kozhikode is meticulously crafted to address the complexities of today’s
ever-evolving business landscape. As industries transform and new opportunities
emerge, businesses must adopt strategic foresight to capitalise on them. The rapid
advancement of technology demands continuous innovation and a steadfast
commitment to maintaining a competitive edge.
Designed to meet these challenges, this programme empowers executives with
cutting-edge knowledge and strategic acumen to navigate dynamic business
environments with confidence. By refining their leadership capabilities, participants
will be equipped to drive excellence and lead with impact in their professional
spheres.
Programme Duration Class Schedule
12 months Sunday, 03:30 pm – 06:30 pm
ELIGIBILITY
• Bachelor’s Degree (10+2+3 or 10+2+4) / Diploma (10+2+3) from any recognised
university
• Minimum 1 plus years of full-time work experience post completion of
qualifying education
• Diploma (10+3) will be considered on a case-to-case basis, provided they have a
minimum of 5 years of supervisory experience
WHO SHOULD ATTEND
The business management programme of IIM Kozhikode is targeted towards
middle and senior level managers/executives who would like to hone their
knowledge and skills that prepare them for the new milieu seasoned with
uncertainty and opportunities.
PROGRAMME HIGHLIGHTS
A contemporary Live classes by highly
12-month programme of experienced faculty and TWO
business management days of campus immersion
Real-life case studies and IIM Kozhikode Executive
simulation-based pedagogy Alumni status
LEARNING OUTCOMES
After completing this programme, the participants should be able to:
Get comprehensive business management exposure
with a focus on general management, marketing,
and digital transformation
Experience hands-on learning of international business, brand
management, corporate finance, and organisational behaviour
under the expert guidance of seasoned industry practitioners
Gain a holistic and integrated perspective of the
business and its environment
Hone analytical, strategic, and business
thinking competence
PROGRAMME CONTENT*
The programme curriculum comprises the following modules:
Module 1: Verbal and Nonverbal Communication
Psychological Tenets of 7Cs of Communication
Communication
Components of Barriers to Communication
Nonverbal Communication
Module 2: Effective and Mindful Listening
Difference Between Types of Listening Non-listening Behaviours
Hearing and Listening
Module 3: Persuasion Skills and Team Communication
Importance of
Persuasion Triad: CRE Framework of
Communication in the
Pathos, Logos, and Ethos Persuasive Communication
Tuckman Model of Team
Module 4: Communicating and Negotiating
Across Cultures
Communicating Across Cultures: Negotiating Across Cultures:
Hofstede and Hall Framework Hofstede and Hall Framework
Module 5: Impactful Presentations
Components of
Types of Presentation Audience Analysis
Impactful Communication
Module 6: Strategic Analysis: Module 7: Building a Strategy and
External and Internal Strategy Implementation
Crafting Strategy Implementation Learning Balanced Scorecard
Module 8: Inventory Module 9: Introduction to
Management Operations and Module 10: Forecasting
Operations Strategy
Continuous Review
Customisation vs. Short Term Forecasting
Periodic Review
Standardisation Long Term Forecasting
Inventory Classification
Push and Pull Trend Analysis
Reorder Points
Process Types Data Smoothening based
Safety Stock
Forecasting
Ordering Quantity
Module 11: Business Law: Ensuring Legal Compliance
Corporate Governance and Company Law Compliance
Adhering to the Companies Act, 2013.
Role of independent directors and compliance with CSR obligations.
Intellectual Property (IP) Compliance
Protecting patents, trademarks, copyrights, and designs under Indian IP laws.
Ensuring brand identity, avoiding infringement, and managing licensing agreements.
Insolvency and Bankruptcy Code (IBC) Compliance
Key provisions of IBC, 2016, focusing on corporate insolvency resolution.
Ensuring timely debt resolution and adherence to liquidation processes to maintain
business continuity.
Module 12: Contracts and Dispute Resolutions
Essentials of Valid Contracts and Formation Issues: Discussing Offer, Acceptance,
Consideration, and the Legal Capacity Required to Form Enforceable Contracts
Managing Contractual Risks: Force Majeure and Termination Clauses: Analysing Clauses
that Address Unforeseen Events, Termination Rights, and Liabilities for Breach
Alternative Dispute Resolution (ADR) Mechanisms: Explaining Mediation, Arbitration,
and Conciliation as Methods to Resolve Contractual Disputes Efficiently without Litigation
Module 13: Working Capital Management
Short-term Investment and Cash Conversion Cycle
Financing Decisions
Floats and Moats Relevance of Negative Working Capital
Module 14: Investment Criteria and Capital Budgeting
Time Value of Money Cost of Capital Net Present Value
Internal Rate of Return Valuation
Module 15: Digital Strategies in Business
Explore on the Various Strategies of Digital Marketing
Case Discussion on Companies that Strive to Choose the Different Strategies
Demo on How to Access Google Ads and Create/Run a Campaign
Appropriate Strategies to Implement as Per the Marketing Funnel
Module 16: Digital Marketing in Business
Exposure to Digital Marketing and Types of Key Concepts in
its Importance in Today’s Business Digital Media Digital Marketing
Assignments on Building Customer Key Concepts in
Journey Mapping Using a Case Discussion Digital Advertising
Module 17: Consumer Behaviour and
Marketing Research
Importance of CB and MR in Today’s Dynamic Business Environment
Patterns of Buying Decision Process
Internal and External Influences of Consumer Decision-making Process
Three Core Decision-making Perspective
Assignment on Linking Both the Concepts Using Qualitative Method
(interview-based assignment)
Module 18: Interpersonal Effectiveness and
Individual and Group Behaviour in Organisations
Person Perception Biases and Errors in Judgement/Decision-making
Fostering Team Effectiveness
Module 19: Handling Difficult People
Understanding Difficult People and Scenarios Influence Tactics
Defensive Behaviours /IM Techniques
Module 20: Introduction to Valuation and Value Drivers
Refresh Time Value of Money Introduce the First Principles
Introduce Various Techniques in Estimating Cash Flows for Capital Budgeting
Capital Budgeting and Valuation
Where is Value? Understand What is Time Value of Money
Valuing Different Types of Cash Flows Applications of Time Value of Money
Module 21: Mergers, Acquisitions, and Divestitures
The Concepts of Corporate Restructuring
The Differences Between Mergers, Acquisitions and Divestitures
The Concept of Synergy
Impact of M&A on Firm Valuation
Module 22: Organisation, Design, Culture, and Structure
Importance of Organisational Culture
Different Fits in an Organisation
Alignment of Processes to the Organisation's Structure
Module 23: Learning and Development
Introduction to L&D, Knowledge, and Experiential Learning
Development Training
Module 24: Coaching and Mentoring
Career Management What is Coaching? Coaching Versus Training?
Coaching in the Career Management Process Managers as Coaches
Module 25: Structure and Processes of
HR/Staffing and Recruitment
Competency Mapping
Job Analysis
Understanding Recruitment and Selection Metrics
Building Robust Hiring Practices
Module 26: Principles and P's of Marketing
Common Myths About Marketing Customer Orientation and Customer Centric Value
Evolution of Marketing Concepts Marketing Environment
Creating Value – Marketing Strategy (STP) Delivering Value – Marketing Mix (4Ps)
Module 27: Product and Brand Management
Understanding Product Concept Classification of Products
Levels of Products and Product Life Cycle Branding - Evolution
Customer-based Brand Equity
Module 28: Knowledge Management
The Definition and Types of Knowledge Issues in Knowledge Management
Knowledge Management and its Practices in Knowledge Management
Necessity for Businesses
AI in Knowledge Management
Module 29: Designing Digital Experiences
UX and What Constitutes a Good UX User Experience Usability and its Goals
Human Computer Interaction to Contemporary Issues in UX Design
Human-centric Interaction
Module 30: Marketing Strategy
Core Concepts of Marketing Marketing Orientation Purchase Behaviour
Module 31: Marketing Across Cultures
Role and Importance of Sub Culture Cross Culture
Culture in Marketing
Module 32: Creativity and Innovation
Role of Design in Consumption Decision
Designing a New Product
Stimulate Idea Generation and Development
Module 33: Economic Environment
How to Measure Growth, Inflation, and Unemployment (Three Pillars)
Why do We have Recessions and Booms?
How is Remaining in Recession or Boom not Optimal for a Manager?
How to Equip a Manager to Use the Economic Framework to Identify the
Economic Environment and Dissect the Reasons for the State of the Economy?
Module 34: Macro Economic Policies
Fiscal Policy, Deficits, and Debt Trade, Capital Flows and Exchange Rate
Monetary Policy, Interest Rate, and Inflation Targeting
Module 35: Micro Economics
Demand and Supply Equilibrium in a Demand and Supply Framework
Government Policies/Interventions in the Demand and Supply Framework
Applying the Framework in Real World Context - Applications
Different Market Structures: Perfect Competition, Monopoly, and Oligopoly
Module 36: Scheduling Models, TQM,
Lean, and Six Sigma
What is Operations Excellence? Need for Operations Excellence
How to Achieve Operations Excellence Introduction and History of Lean
7 Wastes in Lean Tools and Techniques of Lean Introduction to Scheduling
Types of Scheduling Need for Proper Scheduling
Tools and Techniques for Scheduling Demonstration of Scheduling Problems
Introduction to Total Quality Management A Framework for TQM
Tools and Techniques Benefits
Module 37: Financial Statement Analysis
Introduction to Financial Statements Methods of Financial Statement Analysis
How to Read a Balance Sheet - Game of Numbers Introduction to Ratio Analysis
Module 38: Cash Flow Statements and Analysis,
Cost Sheets and Budgeting
Financial and Management Accounting Costs and Decision-making
Introduction to Budgets
Module 39: Business Analytics, AI, and ML
Business Analytics Artificial Intelligence Machine Learning
Deep Learning Generative AI
Module 40: International Management
Fundamentals of Globalisation Porter's Diamond of National
International Business Competitive Advantage
Standardisation vs Local Strategic Options for Entering and
Responsiveness Competing in Global Markets
Module 41: Sales and Distribution Management
Understanding Selling Frameworks Sales Role Play Exercise
Consumers Today
Module 42: Nurturing Wellness and Managing Stress
Science of Stress Response and Stress Management
Yoga Concepts for Developing Wellness
Yoga-based Practices for Stress Management and Developing Wellness
Module 43: Working with Teams
Archetype Roles Teaming Structure and Its Elements
Development Process Motivating Team Members
Sociogram Analysis Cross Cultural Teams (based on the time frame)
Team Member Compositions - Personalities and Misconceptions
Capstone Project Work / Business Simulation
*Topics are subject to change
PEDAGOGY & PROGRAMME DELIVERY
Case Studies Direct-to-Device (D2D) Lectures
A BC
Interactive Learning Medium of Instruction Participants’
(IL) Platform English Experience Sharing
ADMISSION CRITERIA
Corporate nominations & retail applications with credentials. Final selection of
participants will be solely done by IIM Kozhikode.
ATTENDANCE CRITERIA
A minimum of 75% attendance would be required for the successful completion of
the programme.
CAMPUS IMMERSION
There will be a two-day in-campus module at IIM Kozhikode towards the end of
the programme.
LIVE THE CAMPUS LIFE
SNAPSHOT OF PAST COHORTS
• IT • Health Care
Top • Banking • Education
• Automation • Insurance
Industries • Telecommunication • Broadcast Media
• Pharmaceutical • Electronic Manufacturing
• Manager/Sr. Manager • Business Analyst
• Project Manager • CXOs Top
• Vice President • Engineer
Job Profiles
• CEOs • Data Analyst
WORK EXPERIENCE
16% 40% 29% 15%
1-5 Years 5-10 Years 10-15 Years 15+ Years
PAST PARTICIPANTS CAME FROM
ASSESSMENT & EVALUATION
The evaluation methodology is at the discretion of the faculty. The methodology
includes online exams, case analysis, class contribution, and any other component
as decided by the faculty.
The programme may require participants to work on individual/group assignments
and/or projects. The main objective of such assignments/projects will be to help
the participants apply their conceptual learning in the programme to actual
organisational decision scenarios.
The participants will have to secure the minimum pass marks in the respective
evaluation components.
25
Quizzes and
Classroom exercises
50
Capstone Project (Group)
Total
100
25
20 hrs Non- classroom
real life project (Individual)
CERTIFICATION
• Participants who successfully meet the evaluation criteria and satisfy the
requisite attendance criteria, will be awarded ‘Certificate of Completion’.
• Participants who are unable to clear the evaluation criteria but have the requisite
attendance will be awarded a 'Certificate of Participation'.
• Successful participants will also be accorded 'IIM Kozhikode Executive Alumni
Status'.
Disclaimer: All certificate images are for illustrative purposes only
and may be subject to change at the discretion of IIM Kozhikode.
PROGRAMME COORDINATOR
Professor
Deepa Sethi
Prof. Deepa Sethi is a Professor and Dean, Outreach, Executive Education &
Internationalisation at the Indian Institute of Management Kozhikode. She has
extensive experience in teaching, research, training, and consulting activities in the
areas of Managerial Communication, Soft Skills, and Behavioural Aspects in
Organisations. She is an expert in the field of Managerial Communication and has
been trained at the Harvard Business School. Her teaching areas include Managerial
Communication, Cross-cultural Communication, and Written Analysis and
Communication (WAC). Her research interests are Verbal and Non-verbal
Communication, Cross-cultural Communication, Soft Skills for Interpersonal
Effectiveness, Health Communication, and Presentation Skills. She has also been
awarded the title of Prof. Indira Parikh 50 Women in Education Leaders, in 2019. She
has published in high-impact, refereed A* and A-listed international journals.
Testimonials
Tanmayee Deoskar
General Manager- Scientific Information | Sci -Edge Abstracts
I am deeply grateful to IIM Kozhikode for providing a
world-class learning experience through their Business
Management Programme. The curriculum's depth and the
faculty's expertise offered me valuable insights into
business strategies and leadership. The programme not
only enhanced my analytical and strategic thinking but also
gave me the confidence to excel in a competitive
environment. I highly recommend this course to
professionals seeking to elevate their careers. It has truly
been a transformative experience, and I am proud to be an
IIMK alumnus."
I wholeheartedly recommend this programme to anyone
looking to elevate their career and gain a deeper
understanding of the business world. Thank you, IIM
Kozhikode, for an unforgettable and enriching journey.
Niraj Vishwakarma
Vice President | Property Experts
I learned a lot from the faculty and peers, who are experts
from different industries. The programme offers hands-on
learning with interactive classes, assignments, and case
studies. Whereas, weekend classes allow them to enhance
their learning while continuing their professional role.
PROGRAMME FEE
Particulars Amount (₹)*
Programme Fee ₹2,75,000
Total Fee ₹2,75,000
Note:
• *Taxes will be additional as applicable.
• * All fees will be collected by BCCL
• This is with reference to the refund of the Processing Fees. Please note that the
Processing Fee shall not be refunded in the following circumstances:
▪ In case the candidate rejects the offer issued by the Institute; and
▪ In case the application is rejected due to submission of incomplete
documents and/or providing incomplete information and/or eligibility
criteria not fulfilled
• Books & Study material will be provided & disbursed by IIMK to the participants.
For International participants books & certificates will be provided by IIMK and
will be disbursed by BCCL. Cost of International courier will be borne by
participants only
INSTALMENT SCHEDULE
Instalment Date Amount ( ₹ )*
At the time of Registration 10,000
I
Within one week of offer rollout 67,000
II 10th December, 2025 66,000
III 10th March, 2026 66,000
IV 10th June, 2026 66,000
*Taxes will be added as applicable.
PROGRAMME TIMELINES
Last date to Apply Refer To Website
Programme Start Date 28th September, 2025
Programme End Date September 2026
APPLY NOW
Globalizing Indian Thought
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of
Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide
range of academic programmes in the field of management education. These include
the Fellow Programme in Management, Executive PG Programmes, Management
Development Programmes and Faculty Development Programs. IIMK set up a Satellite
campus at Info park, Kochi, in 2013 dedicated to Executive Education. IIMK has also the
unique distinction of launching a PhD (Practice Track) programme for working
professionals besides bringing in new dynamic programmes such as the one-year Post
Graduate programme in Business Leadership (2019) MBA in Finance and MBA in Liberal
Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind
start-up incubation programme and the Indian Business Museum.
IIMK is ranked 3rd as per NIRF India Rankings 2024: Management. The Indian Institute of
Management Kozhikode (IIMK) has continued its upward trajectory in global rankings,
securing a career-best #141 position in the QS World University Rankings by Subject
2025 for ‘Business & Management Studies’ Category. This marks a notable improvement
from last year’s 151-200 range and a significant leap from its initial ranking in the
401-500 range in 2021. IIM Kozhikode is also globally accredited by EQUIS (EFMD) and
AMBA (UK) and is on the verge of a triple-accreditation crown. IIM Kozhikode also made
its debut in the prestigious Financial Times Rankings in 2023 and was recently ranked
#70 among the top-80 open-enrolment executive programme providers globally for
the year 2024. The feat has further consolidated the 29- year’s IIM’s footing in an
exclusive list of the foremost providers of executive education in the world. The institute
had also entered in global top-100 at Rank #77 for FT Masters in Management (MIM)
2023 Rankings, for its full time MBA programme. It further improved its position by 9
spots to reach Global Rank #68 in 2024. IIM Kozhikode has successfully delivered close
to 1300 MDP programmes over the past two decades, training more than 41,000
participants from 150+ organisations, which also includes several Fortune 500
companies in the process.
#3 4th 70th
NIRF Rankings 2024 (India) (Global)
(Management) Financial Times Ranking 2024
(Executive education- Open enrolment)
For More Information
AAO, MDP Office
Indian Institute of Management Kozhikode
Phone: 0495-2809557
Email ID: mdp1@[Link]
ABOUT
TIMESPRO
Established in 2013, we are the award-winning [Link] initiative of the Times
Group, catering to the learning needs of Indians with aspirations of career
growth. We offer a variety of created and curated learning programmes across a
range of categories, industries, and age groups. They include
employment-oriented Early Career courses across BFSI, e-Commerce, and
technology sectors; Executive Education for working professionals in
collaboration with premier national and global educational institutions; and
Enterprise Solutions for learning and development interventions at the
organisational level. TimesPro strives to embody the values of Education 4.0:
Learner-centric, industry-relevant, role-specific, and technology-enabled, with a
goal of making learning accessible for anyone who seeks to grow.
Interactive IIMs and IITs 1,00,000+
Industry relevant
sessions with as course alumni
curriculum by
state-of-art LMS partners community
best-in-class faculty
TimesPro
Opus Park, 5th and 6th floor, Opp. SEEPZ Main Gate, Plot
No. F-21, MIDC Central Rd, SEEPZ, Andheri East, Mumbai,
Maharashtra - 400093
1800-843-1552 | admissions@[Link]
[Link]
