Gulf of Evaluation :

+The ability to tell if the system did what the user was trying to do

Gulf of Execution :

+The discrepancy between what user is trying to do and what he/she able to do with the system

If a user of a system is unable to ____ whenever an action they took helped to move them.....

+ determine : The Gulf of Evaluation

+ find : The Gulf of Exescution

Feature driven usability testing : Type of research that are engaged by 2-3 people design team

False statement :

- When sketching to come up with different solutions , you should stop the First time you run out of
ideas

- While designers have to set defaults for many design elements , .....

- In order to have a mental model of a system that enable them to use that system .....

- Formal research methods are always preferable to informal methods for doing formative research

- It is not the role of the UX researcher to assign severity to problems found in user testing.....

- Affordances of user interface don't have much influence on how easily user learn to use the system ....

- If you take good notes , there's no reason to capture a screen recording of user test sessions ...

- Personas are purely fictional character

- Wizard of Oz prototypes (???) are most useful for prototyping screen-based applications

- Designer should aim to generate about half a dozen solutions when they ideate

- The primary concern of design is to create artifacts and system that are aesthetically pleasing

- Ideation mostly happens at the start of design process when the ....

- You should always include a pre-test questionnaire in any user test u conduct
Schema : A collection of associated concepts in long-term memory

Reification : means "to make an idea real or concrete"

Signifier : A feature .... communicates through verbiage or imagery what will happen if an action is taken

Instrument : .... describe the actual questions you ask people

Population : The total set of people you want to be able to represent with your survey

Probability sample : Every member of your Population has some chance to be selected for the survey

Ideation : Brainstorming, morphological analysis and "the worst IDEA"

Feedback : A change in an environment or system that indicates that a user's action was
recognized .........

Moderator : The person who greets participants and communicates with them through a user test

Design Space : The range of alternative ways that a design solution can work

1. Which of the following is an example of Purposive sampling? -> A. Asking people who use a site's
shopping ....

2. Which of the following is NOT a way of reducing the burden for a respondent to participate in your
survey? -> D. Asking one group of respondents .........

Criteria :

+Diversity Criteria : ... you expect your users to differ

+Recruiting Criteria : .... whether someone is "in" or "out" of the target population

Questions :

Best open-ended : Can you tell how many times u used GPS

Best-scoped : What kind of problems do users face when using MS Word's spell-checking feature

Not include in a debrief interview : Demographic questions like age gender and education level

Multiple Choices :

Preparations should u make ahead of both remote moderated ....: (I, III, IV, V)

Under what circumstances for REMOTE Testing : ( II & III)

+ There is a lot of Personally Identifiable Information required

Most Appropriate to conduct REMOTE Moderated testing : (I, III , IV)

+ Redirection and discussion are required

+ Finding participants local to your lab is challenging

+ You want to see and explore user's digital context

Good guidelines for using an interview protocol: (I only)

+Memorize the protocol , so that ....

At what point in a product or service's life-cycle should one conduct a user needs assessment : (I and II)

+Before ....

+Before.....

Method on would use to learn more about user's attitudes, preferences, context and needs : (I and III)

+Interview

+Behavioral analytic

Techniques that might be used in qualitative data analysis : (I and III)

+Clustering

+Finding patterns

-Measurement error : when your question somehow don't actually get to the concept you're interested
in

-Sampling error: .. is going to miss some big chunk of your population

MOST IMPORTANT consideration in picking what type of question : The type of analysis you plan on
doing
MOST TRUE statement about how people remember things : Memory fades over time , and often
doesn't capture routine actions

MOST TRUE about social exchange theory : (Pick the longest)

LEAST true about extrinsic , or material , incentives : The more money u offer , the more likely people
are participate

LEAST true about open-ended question : (Pick the longest)

MOST accurate (about survey) : Survey are good at broad description of groups ,.....

NOT a key design skill : To write a business plan for selling the technology designers created

NOT an element of typical scenario : LOCATION

NOT a way to match you UX goals to survey methods : Launch an exploratory survey to determine UX
goals

NOT a type of passive input : Picture taken by the user using the phone camera

NOT important for every survey question : Writing a question that every respondent will answer in the
same way NOT

NOT a dimension of survey models : Sampling frame

NOT a type of sampling : Sampling frame

NOT something to think about...Amazon's Mechanical Turk : Response Rates for Tuckers

NOT a reason u want to have a high response rate : If u want to conduct more complicated statically
analyses

NOT be an example of a sampling frame : A social media site , like Twitter

NOT a characteristic of sketches done for the purposes of ideation : REFINED

NOT an uncommon type of survey question : NOMINAL