Here are 20 demographic questionnaire items designed for your
project titled How Discounts and Offers Drive Sales: Evidence from
Retail Stores in Bangladesh."
I. NOMINAL SCALE (2 Questions)
(Categorical, no inherent order – coded as 1,2,3...)
Question coding scaling
Q1. What is your gender?
1.
1. Male
2. Nominal
2. Female
3. Other 3.
4. Prefer not to say 4.
Question coding scaling
Q2. What is your occupation?
1. ☐ Student 1.
Nominal
2. ☐ Service Holder
2.
3. ☐ Business Owner
3.
4. ☐ Homemaker
4.
5. ☐ Unemployed
5.
6. ☐ Other: _________ 6.
Question coding scaling
Q3. What is your highest level of
education?
1. Primary 1. ORDINAL
2. Secondary
2.
3. Higher Secondary 3.
4. Bachelor’s 4.
5. Master’s or higher 5.
Question coding scaling
Q4 How often do you shop
online?
1. Never 1. ORDINAL
2. Rarely
2.
3. Sometimes 3.
4.
4. Often 5.
5. Always
Question coding scaling
5. Q5. What is your average
monthly spending at
retail stores? 1.
RATIO
o Below 1,000 2.
o 1,000–3,000 3.
o 3,001–6,000
4.
o 6,001–10,000
5.
o Above 10,000
Question coding scaling
5. What percentage of your
total shopping budget
goes toward discounted
RATIO
items?
1.
o 0–10%
2.
o 11–30%
3.
o 31–50% 4.
o 51–70%
5.
o 71–100%
Paired Comparison (1 question – Table Format)
Which product do you perceive as more Halal trustworthy?
Buy 1 Get 1 Cashback Offer New Year Discount
Buy 1 Get 1
Cashback Offer
New Year Discount
Preferred 2 0 1
8. Rank Order Scale
Rank the following Eid promotion strategies by their effectiveness (1 = Most Effective, 5 =
Least Effective):
• ☐ Discount Offers 2
• ☐ Flash Sales 3
• ☐ Free Gifts 1
• ☐ Influencer Marketing 5
• ☐ Cashback Offers 4
Constant Sum Scale (3 questions)
Distribute 100 points across the following options.
9. Allocate 100 points based on what influences you to buy during sales:
o _40__% Price Discount
o _10__% Brand Popularity
o _10__% Advertisement
o _10__% Peer Influence
o _30__% Store Reputation
10. How do you allocate your shopping budget? (Total = 100%)
• _20__% Essential Goods
• _10__% Clothing/Apparel
• _10__% Electronics
• _40__% Groceries
• _20__% Luxury/Non-Essentials
11. How much do different types of discounts affect your buying decision? (Total = 100%)
• _60__% Flat Discount
• _20__% Buy 1 Get 1
• _10__% Cashback
• _5__% Loyalty Points
• _5__% Free Delivery
13–17. Likert Scale Questions (5-point)
(Scale: 1 = Strongly Disagree, 5 = Strongly Agree)
Statement 1 2 3 4 5
13 I am more likely to visit a store offering discounts.
14. Discounts increase my impulse purchases.
15. I often compare discount offers before making a decision.
16. I feel satisfied when I purchase products at a discounted price.
17 I believe discounts are a sign of lower product quality.
18–20. Semantic Differential Scale (Sample Visualized Scale) (Choose a position between
1–7)2
Statement 1 2 3 4 5 6
18. Retail discounts are... 5
17. Cheap 🡐 1 2 3 4 5 6 7 🡐 Premium
18. 19. Shopping during discounts feels... 4
Stressful 🡐 1 2 3 4 5 6 7 🡐 Enjoyable
19. 20 Discounted products are usually... 6
Statement 1 2 3 4 5 6
Low-quality 🡐 1 2 3 4 5 6 7 🡐 High-quality
21–23. Stapel Scale (Sample Visualized Scale)
Use the following scale:
+5 = Strongly Positive, 0 = Neutral, -5 = Strongly Negative
Item -5 -4 -3 -2 -1 0 +1 +2 +3 +4 +5
21 Attractive
22. Trustworthy
23. Effective
