DIAZ, EDNAN O.
BSE-SS-1-3 SOCS2A MAM ESMERALDA ZARRAGA
In view of our discussion about the Global Divides, (see attachment below), please read carefully the topics presented and
follow the instructions below.
1. Access the PowerPoint presentation below;
2. Create your own discussion about ANY of the following topics. You may choose one or two topics concerning the following: (1)
Electronic Media (2) Digital Media (3) Popular Music (4) Religion;
3. Your answer should follow this kind of format: (1) Discussion of topic/s (2) Example. Make your answer brief but full of
informative details;
4. Draft answers should be ready at the time of our discussion on May 11, 2022. YOU DON'T NEED TO UPLOAD YOUR ANSWERS
TODAY.
5. Make sure that the draft answers would be available in the time span given, and kindly wait for the instruction about the date of
uploading.
Topic Discussion : ELECTRONIC MEDIA
Definition, Meaning and Examples
“Electronic media” are information carriers in which the processing, transmission and
storage of information takes place by means of the deliberate control of the electrical energy
with the aid of electronic circuits.
Electronic media is media that uses electromechanical devices to access the content.
This is similar to social media, which now-a-days are most often created electronically. Most
new media are in the form of digital media. Electronic media makes communication easy to
connect people from one end to other end by getting them together through media facilities.
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Examples of “electronic media” are telegraphy, telephone, radio, radio, television and the
Internet.
In both scholarly work and public debate on globalization, the influence of media and
particularly electronic media on social change is considered to be of paramount importance.,
Electronic media such as satellite television, the Internet, computers, mobile phones etc. are
often thought to be among the primary forces behind current restructurations of social and
cultural geography. Electronic media facilitate an increased interconnectedness across vast
distances and a temporal flexibility in social interaction. Electronic media definition – Electronic
media is the media that one can share on any electronic device for the audiences viewing,
unlike static media (Printing) electronic media is broadcasted to the wider community. Examples
of Electronic media are things such as the television, the radio, or the wide internet.
Significance
“Media is an ever-present feature of modern life.”
There are many roles in electronic media. Electronics can be a window to the world. It
brings the news of the whole globe to us. We can know about the world by just keeping an eye
on the electronic media. World trends of politics, business, sports, peace and war, Social and
economic can be known through electronic media.
Electronic media states various means of communication like communication devices
which are used to interact and communicate among people. Before some years, people used to
perform cultural events in various forms like folk dance, drama, folk events etc. and that media
was used to communicate a message to large numbers of people through print media, social
media and later on by electronic media. Electronic media is universal in most of the developed
world.
Electronic media devices have made their place in modern life. As you can see there
are many social media platforms but electronic media is growing in a wider range as it has been
needed by people now-a-days. Many areas people get educated through the media where they
get to learn many things from the media about politics, the outside environment, etc. Media like
television is a good source for the people to get updated through the electronic media.
Electronic media makes people aware of world-wide things. Greater opportunities you get
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through this media sitting at your place, this is an advantage of media. Firstly people used to
use radio for the news but as the generation changes the media generation also changes to
television and other electronic devices. Also through this electronic media you can get to see
many cultural events going on in the world. Elder citizens and children get more knowledge
through this media.
Reflection
Nowadays, the term electronic media is explicitly used to mean electronic media in
communication systems. Because, Electronic media in communication systems have grabbed
the Lion’s share of our regular means of communication. Radio, Digital TV, Mobile, Internet has
made our life faster & easier & this never ending process is just always on its way to
improvement. The Internet is the most dramatic and widespread application of electronics and
communication technology of recent years. We can’t even think of a day without social media
like Facebook, Twitter, LinkedIn etc.
Google has become our best friend to find out the things we are looking for. Tutorials on
YouTube are available anytime, anywhere for learning anything within a very short time that we
don’t know. All of those that have been mentioned so far can be categorized as blessings of
electronic communication systems. In a nutshell, Electronic media by means of communication
are supposed to be very beneficial to people of all spheres if they use it wisely and effectively.
As you can see media has many advantages but it is up to the human at what limit media
should be used.
Electronic Media in Globalization
The mass media are seen today as playing a key role in enhancing globalization,
facilitating culture exchange and multiple flows of information and image between countries
through international news broadcasts, television programming, new technologies, film and
music. If before the 1990’s mainstream media systems in most countries of the world were
relatively national in scope, since then most communication media have become increasingly
global, extending their reach beyond the nation-state to conquer audiences worldwide.
International flows of information have been largely assisted by the development of global
capitalism, new technologies and the increasing commercialisation of global television, which
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has occurred as a consequence of the deregulation policies adopted by various countries in
Europe and the US in order to permit the proliferation of cable and satellite channels.
Globalization theorists have discussed how the cultural dimension of globalization has exercised
a profound impact on the whole globalization process. The rapid expansion of global
communications in the 21st century can be traced back to the mechanical advancements of
technologies during the course of the 18th and 19th centuries, which started mainly with the
invention of the telegraph in 1837, and included the growth in postal services, cross-border
telephone and radio communications and the creation of a modern mass circulation press in
Europe. It was however the evolution of technologies capable of transmitting messages via
electromagnetic waves that marked a turning point in advancing the globalization of
communications. The emergence of international news agencies in the 19th century, such as
Reuters, paved the way for the beginnings of a global system of codification. Nonetheless, it
was not until the 1960’s, with the launch of the first geo-stationary communication satellites, that
communication by electromagnetic transmission became fully global, thus making the
globalization of communications a distinctive phenomena of the 20th century.
(Thompson, 1995, 159).
