Amazon SWOT Analysis Overview
Uploaded by
ScribdTranslationsAmazon SWOT Analysis Overview
Uploaded by
ScribdTranslationsSWOT MATRIX
STRENGTHS WEAKNESSES
Strategy based on low prices: the
Factors Brand recognition: the brand the company's greatest incentive is its
Interns Amazon is synonymous with online sales and low prices; although they have achieved
customer-oriented service its purpose, it is possible that customers
The business model: it has the are attracted to other stores that provide
possibility of increasing your sales without greater or better incentives.
need for large increases in their Business complexity: as it increases
direct costs variety of products and the reach
Diversification: the variety of products geographically, it becomes more complex the
What it sells and of geographic markets that distribution.
attending gives it great stability Growth: the growth of the
Business evolution: during the company, if events are excluded
in recent years, it has been reinvented specials. Like new releases.
Factors continuously improving Shipping cost: for a while, the
constantly your value proposition the company has offered free shipping, for
Externals to gain customers; this strategy works
expensive and not necessarily sustainable
OPPORTUNITIES FO(Maxi-Maxi) DO(Mini-Maxi)
Increase the pre-sale: the pre-sale of
articles (customers pay before being Since the brand is very If the company is looking for new ones
available and months before they have recognized and has been created
what to pay the supplier), it results in a great
suppliers and makes
a business that can grow. certain trust, we have the launches, will achieve
Multi-vendor strategy: include ease of increasing the retain their customers
third-party stores (such as Circuit City, pre-sale. interested parties.
Toys R Us and Office Depot, allows you Because the customers know If the market expands
add a large number of products, from the variety of products internationally, using
improve your value proposition, and reinforce
your brand we can use as a technological platform
Web Services: the AWS service, strategy, make promotions it must be innovative,
through which they allow third parties of the new products that search for a new type of
develop applications for your brands like Circuit City, export that is
technological platform, allows you to Toys R Us and Office Depot. Us sustainable.
constantly innovate without major
they offer and this way go in
investments.
Little international markets search for evolution
developed: the accelerated increase of constant, that will open for us
use of the Internet and broadband in others new markets.
countries (including those in which already
(has presence) will allow him to continue
growing internationally
THREATS FA(Maxi-Mini) DA(Mini-Mini)
Growing competition: the segment of
e-commerce evolves The recognition with which You must look for new techniques
quickly and is highly competitive. The brand counts, it has achieved
Companies like eBay and Walmart are
to achieve a marketing
short-term threats to stay within the standard within the
Inventory risk: to comply with market and due to its wide competence, if one has
their promised delivery times, the market and the variety of its a technological platform
the company has to maintain an inventory products have supported modern we will avoid the
important. This puts her at risk before working under pressure of the risks in our
changes in demand and cycles of
product market assignment inventories and thus we will achieve
Performance under pressure: the company financial maintain demand and the cycle
you have to justify the 'price' of each product.
aggressively high" that is assigned to them
financial markets
