TRAINING COURSE

PROFESSIONAL & SELF COACH

GED - DIRECTED STUDY GUIDE

PROFESSIONAL & SELF COACH

Cássio Morgenstern
São Paulo/SP – Group 117
March/2018
 Cássio Morgenstern

GUIA DE ESTUDO DIRIGIDO

PROFESSIONAL & SELF COACH

Directed Study Guide presented

as a requirement for obtaining the title and
international certification of the training of
PROFESSIONAL & SELF COACH.

São Paulo/SP – Class 117

March/2018
[Optional acknowledgments]
 4

SUMMARY

1 COACHING EDUCATION..........................................................................................5
1.1 RESEARCH BIBLIOGRAPHY....................................................................................5
1.2 CONCLUSÃO PERSONAL...........................................................................................6
2 COACHING. 7
2.1 O WHAT IS NECESSARY IN A COACHING SESSION.......................................7
2.2 WHICH THE NECESSARY ELEMENTS................................................................8
2.3 WHICH THE MAIN TOOLS.................................................................9
2.4 UMA GOOD COACHING SESSION.........................................................10
3 THE QUESTIONS ARE THE ANSWERS..................................................11
4 COACHING FIELDS OF ACTION...............................12
5 MY BUSINESS NICHE IN COACHING..........................................13
6 PEER COACHING...................................................................................................14
7 CINE COACHING....................................................................................................15
7.1 CONVERSING WITH GOD.................................................................................15
7.2 POWER BEYOND LIFE
7.3 QUEM WE ARE US...............................................................................................17
7.4 A GOOD CURRENT
7.5 A FIRE TEST................................................................................................19
7.6 A CELESTINE PROPHECY
7.7 TWO LIVES. 21
7.8 HANDS TALENTED..............................................................................................22
7.9 FUNNY
7.10 COACH CARTER.24
8 LEVELS OF THE PYRAMID OF THE EVOLUTIONARY PROCESS...........................................25
9 NOW I AM A PROFESSIONAL & SELF COACH.............................................26
10 LIFE MISSION.27
11 CURRICULUM............................................................................................................28
12 BIBLIOGRAPHIC REFERENCES.........................................................................29
ANNEXES. 30
ANNEX 1 - REPORT OF PROCEDURE AND RESULTS......................................31
ANNEX 2 - LOGBOOK..........................................................................................32
ANNEX 3 – COACHING GROUP MAIL

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1 COACHING EDUCATION

1.1 BIBLIOGRAPHIC RESEARCH

What is Coaching and its benefits

Coach is of English origin and means carriage. There are historical reports that
they mention that the emergence of the expression 'coach' came from the word 'Kocs' that emerged

In Hungary, in 1400, as this moment marked the creation of the first carriages.
more comfortable that were used to transport travelers from the starting point to the
desired destination. Coaching is a process aimed at increasing performance of a
individual (group or company), bringing positive effects through methodologies,
tools and techniques guided by a professional (coach) in a partnership
synergistic and dynamic with the client, the coachee. But Coaching today has
different but similar interpretations, some of them:
Coaching is a process with a beginning, middle, and end, defined by mutual agreement between
coach (professional) and the coachee (client), in which the coach supports the client in the pursuit

to set short, medium, and long-term goals, through identification and

development of skills, as well as in recognition and overcoming
the adversities. José Roberto Marques
Coaching is the partnership between coach (professional) and coachee (client) that promotes
an inspiring and creative process that inspires and maximizes personal potential
professional of science. [...] Coaching is a systematic process where a coach
follows and stimulates your client in the development of their performance and
scope of your goals. [...] Coaching is a development methodology
human in which a transformational context is created for the achievement of a state
desired. Global Coaching Community
Coaching is a partnership relationship that reveals/liberates the potential of people.
It is about maximizing their performance. It is about helping them learn instead of teaching.
something to them. Timothy Gallwey
Coaching is about art and science, as it is a set of knowledge that aims to
facilitate the achievement of extraordinary results used by a professional
called a coach, duly qualified. It is a process that provides
significant expansion of professional and personal performance. The objective is to utilize
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all the tools to move from one point - current state - to another point - state
desired. The performance increase generated by Coaching raises the level of
results, providing more personal and professional satisfaction, as well as
internal balance. If we could summarize in just one word all of
benefits and advantages of Coaching, the word would be "result".
Upon starting the process, the person can already feel some changes.
internal. As soon as you realize that you are able to put into practice things that
before assuming them to be impossible, you will certainly feel an increase in achievements

and a better development of your performance, which will end up generating a

great personal and professional satisfaction.
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Coaching is often confused with mentoring and other methods, it follows in

image below as main differences do coach

Source: CONSULTANTS (2012).

the difference between coaching and other concepts already mentioned is that coaching includes the

Socratic process, through maieutics, via questions, to discover competencies

and develop skills.
Some of the benefits already verified by coaches and coachees over more than 40
years of coaching processes being used by people and organizations are the
development or improvement of the following items:
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• Communication
• Flexibility
• Conflict management
• Interpersonal relationship
• Self-perception and perception of others

• Self-knowledge
• Self-development
• Self-esteem
• Motivation
• Process of continuous evolution
• Immediate and long-term results
• Continuous learning
• Learning to learn
• Systemic change
• Coaching Language
• Differential in the market
• Investment in oneself
• Focus
• Leadership
• Mission and purpose
• Balance between personal and professional life
• Quality of life

How does Coaching work?

Every coaching session needs to focus on the process, actions through tasks,
supervision with feeling through feedback, continuous evolution to achieve
extraordinary results and, finally, this entire process needs to yield results.
The coach must suspend any type of judgment, as it is necessary to respect and
honoring the coachee's history to achieve goals more effectively
deep and transparent. It is also necessary to always focus on the future, to fix the

thoughts on the goal (whether short, medium, or long term). Finally, the coach
must maintain ethics and confidentiality, as the client needs to feel
 9

comfortable to expose one's own light and shadow, knowing that there is confidentiality in

information exposed during the sessions.

The coaching process can be conducted in person or remotely.
(through technological resources), individually or in groups and,
regardless of how the sessions are conducted, it is necessary to know the
4 basic needs of human beings concerning their behavior,
they are:
Being heard in essence: listening in essence is to generate a synergy between the
parts and understand what is truly, listen without prejudices, without
judgments, create a relationship of trust through this synergy
reciprocal.
Being noticed, recognized, and loved: it is a way to demonstrate our affection.
to the people we feel great affection and fondness for. Whenever we
we feel valued, recognized, and important, we also feel
beloved.
To have the right to make mistakes: perfection is something unattainable, but many do not give themselves that.

the right to err and they want to reach a level that is humanly
impossible. We all have the right to make mistakes. We cannot always be right,
even if people demand this from us. When you make a mistake, do not condemn yourself,

you have this right. And when someone judges you, show that person that
ela também é falha e ela também tem esse direito.
Having the right to belong to the systems: We all circulate in several
social groups. We have the right to be in all systems. Not
only to be, but to be accepted, as we are, with our truth, with
our identity. Collectivity shapes and strengthens us. We are beings
social and the feeling of belonging is a feeling of life in fullness.
Many do not feel accepted in their own family, this creates exclusion and
illness of the body and soul. Welcoming is the best way to do
that people are not only in places and groups, but that
they may be in the places and in the groups, but they belong to the places and groups.

In coaching sessions, purposes, mission, and values are worked on. The values are
All those that govern our attitudes are the values that govern our
decisions and, therefore, it is important to identify them. Knowing one's own values allows one to
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coachee a broad self-knowledge to contextualize their own attitudes.

mission is what the coachee wants to achieve for themselves, however when the energy is
down and the blocking thoughts start to "hammer", in those moments, it is
I need to have an unwavering purpose to allow myself to see the true reason for that.
mission, that is, the purpose is what keeps us moving forward when
Any other person in your place would give up; that is what motivates you to take action.

The coach needs to walk hand in hand with the coachee until a certain point,
but you need to realize that only those who can cross the bridge between point A and the
point B is the coachee himself. Therefore, it is crucial that in all sessions be
a frank conversation was held to determine the level of commitment of the
client to achieve the goal, otherwise it is pointless to have focus, tools and
all coaching techniques available if the coachee is not committed and
engaged in carrying out actions. It is essential that both are committed
be at a high level, for the coaching methodology is one of co-creation. The
self-knowledge is an expected outcome in the coaching process, for only
through it, it is possible to be aware of what the points of improvement are and
strengths within oneself and with this information open the way to know what is needed
to have, to do, and to be in order to achieve the established goal. With the
self-knowledge makes it possible to know one's own abilities, to know better the
emotions that govern life, having the emotional intelligence to deal with stress of
day by day. Basically, coaching uses the methodology to achieve results.
expected in real results and, all of this, optimizing the time and energy of the coachee.
We can define coaching as the process that allows us to reclaim the essence of
coach and bring him to the surface of reality.
A coaching process can last, on average, ten weeks and can be
held weekly, depending on the coachee's objective or the methodology
used by the coach.
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1.2 PERSONAL CONCLUSION

Coaching is a methodology where professionals use techniques, tools, and,

mainly, a lot of soul and love, to work in partnership with the coachee
(client) focused on the goal and actions. The professional, called a coach,
through the sessions, aims to help the coachee develop self-knowledge,
always considering that the greatest expert on one's own history is
the client, therefore the coach is based on suspending any and all judgment
so that it is possible to honor and respect the client's history and thereby allow
create a reliable and confidential environment so that it is feasible to produce and extract what

there is better in the client, whether through self-knowledge tools,

human development or through positive sponsorships.
During the sessions, it is essential that the coachee is committed, as the
coaching - unlike other methodologies - starts 'from the inside out' and, therefore,
this, for the results to be achieved, depends a lot on the focus and the
commitment of the client to act, to put into action the steps to achieve
results. It is up to the coach to always listen in essence, to suspend judgments
in the face of mistakes and love, recognizing the client's actions to be able to create rapport
of a more effective soul, allowing for a stronger connection and strengthening what exists
better in the coaching.

The expected results are always self-knowledge, as coaching has

as a principle, not to give the ready knowledge to the coachee but rather to teach them to

search for answers within oneself. Therefore, the coaching process is a

long-term teaching methodology, as the client begins to have self-awareness
and the self-confidence needed to create a results-oriented mindset,
regardless of whether the coach is present or not. The sessions last on average
10 weeks and are held weekly, with either an in-person or online session,
it depends on the methodology used by the coach and the objective of the coachee.
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2 COACHING

2.1 WHAT IS NECESSARY IN A COACHING SESSION

Coaching is the art of making agreements, initially starting from this principle, what is
necessary for a Coaching process is an agreement between the parties (coach
the coachee) about what the objective of this process is and what the agreements will be

(dates for the sessions, commitment to the process, possible

problems and difficulties that the coachee might initially have, ...). From this
moment, it is necessary to have an environment of trust and connection (flow) between them,
as well as the commitment to give and receive. The coachee needs to have,
essentially, a goal for the professional to assist you in this
contract, otherwise, the sessions will not have expected purposes and results,
Consequently, it will not be possible to measure the client's evolution during the
process, making assertive feedback impossible.
The coach needs to suspend any and all types of judgment, as this way the
connection happens in a more satisfying way, without awkwardness in saying or
upon hearing a fact, feeling, and thought. It is crucial that the coach listens to the coachee

essentially, read your gestures and expressions so that the dialogue takes place.
in a broad and assertive manner, generating more clarity. The professional in the field needs to

maintain the confidentiality of what is said during the sessions, as the information
They need to be kept confidential in order to maintain the partnership between both parties.

The professional needs to be prepared to ask powerful questions that generate

reflections on the coachee and drive for change of habits and beliefs
happen. The coach needs to be equipped with tools that awaken the essence
of the client and help him walk the path and seek the answers within himself. The
the role of the coach is to work in partnership, using methodologies and knowledge
from the most diverse areas of science to develop the client's self-knowledge
and, with that, generate motivation through consistent actions in pursuit of the goal.
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2.2 WHAT ARE THE NECESSARY ELEMENTS

The coach must have the competence of confidentiality to perform the work with the
coach ethically so that there is no risk of compromising the results and
Good coexistence is why trust is essential. Focus on personal growth.
to guide the coachee to learning, generating neural connections of learnings
consistent.
The role of the Coach is to challenge the client to bring about changes.
necessary behaviors for defined objectives to be achieved. This
It is necessary to create small challenges between one session and another, with the
goal of achieving the larger target, therefore, at the end of each session, one should create the

action plan.
At all these stages, the Coach needs to have the competence to be available to
support the coachee during challenges and assist them in facing the
limiting beliefs and mindset changes. Positive sponsorship and recognition
the results are very important so that the client does not give up on the process and, if
if any problem occurs along the way, the Coach needs to have the ability to
solving problems without jeopardizing the development of the coachee.
To avoid behavioral issues that prevent the customer from achieving their
objectives, the analysis of Values or the exploration of the coachee's beliefs is
important, because only after collecting this data, it is also possible
flexibilize the way of the process and improve the tools and sessions, changing-
as para algo mais personalizado para o perfil daquele cliente (respeitando e
honoring your history), always providing positive reinforcement and support so that the

objectives are achieved in the most assertive way possible.

The Coach does not have as its main competencies the role of teaching, advising and
ser perito em determinado tópico, só precisa conseguir analisar as informações
brought up by the coachee and give them clarity through powerful questions and
feedback, that is, to be like a guide to the coachee helping him find his
caminho com as respostas que mais lhe fazem sentido, ou seja, suas próprias
answers.
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2.3 WHAT ARE THE MAIN TOOLS

Coaching uses various fields of knowledge to engage and

enhance the talents of the coachee, always honoring and respecting their history
and, therefore, tools are created and adapted that seek to awaken the
unconscious (self 2) so that he can gain greater clarity about his strengths
and points of improvement. The entire Coaching process aims to break
invisible barriers created by the coachee that, therefore, hinder the accomplishment of
objectives. To this end, the coach uses various tools for achieving
results.
The main ones are:
Wheel of Life: It is used so that the coachee can have a macro view of all
aspects of your life and improve what you consider necessary to achieve greatness
performance in favor of the stipulated objective. The four aspects used to have the
the general scenario of life includes: Professional, quality of life, personal and

relationships. Through a chart, where the coachee gives scores from 1 to 10

according to your satisfaction with each topic. This tool allows you to measure the
current state and create the action plan focusing on the improvement of what the coachee
deems necessary for its development.
Coaching Assessment: It is the tool (software) that maps behaviors
of the individual. Through a simple questionnaire, the coachee is able to discover
what is your profile (analyst, planner, communicator, or executor) and, with this
information, you can take the necessary actions to enhance your skills
or develop others as needed.
Identification of Values, Mission and Purpose: They are characteristics and objectives that
they motivate certain thoughts or triggers and, therefore, are important for the
achieving expected results without major risks of losing focus on what
what is desired and respecting their particularities (Values).
Logbook: It is the tool used for the coachee to gain more clarity.
about your day and to develop the ability to plan the next steps with
more coherence and focus on the objective. Besides that, it allows for the perception of facts that

occurred during the day and generated a feeling of gratitude. And to have the opportunity
to identify the mistakes made, seek improvement solutions, and allow oneself
forgive.
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360º projective feedback: It is a tool for self-assessment and reflection that the
the coachee reflects on themselves through the opinions of the people around them, where they themselves

the client conducts a survey of others' opinions. These are questions that lead to the
coachee to map their improvement points, gaining greater awareness of their
attitudes in various areas of life.
Time triad: An essential tool for a person to better manage
time, through the classification of tasks as: Circumstantial, Urgent and
Important.
It is used with the intention of making the coachee allow themselves
look at yourself and analyze your points of improvement, failures, inconsistencies and

congruences, strengths, qualities, and with that, having a better perception of oneself
clarity.
Autobiography: This tool allows for a broad reflection to honor and respect the
his own story, to cut the umbilical cord that may be holding the coachee back
to family standards, in addition to generating the perception of being able to create one's own story.

Meanings (Beliefs and Values): Tool used to identify possible

beliefs that are blocking the development of the coachee. When the person
if you can't have a certain attitude, there might be a belief behind it.
the incapacity of the coachee to accomplish something. Every change of belief generates,

automatically, changes in attitudes and habits. When we identify the Values and the
beliefs, we can have greater clarity about the reasons why the
the behaviors of the coachee are executed, as they are what govern life.
a person.
Shazan: It is the tool that asks powerful questions to the unconscious of
coachee and it is where we can identify traumas, fears, beliefs, and joys of
client, with the possibility of reinterpreting with the coachee's permission
determined event.
5W2H: There are 7 questions that are essential to define, measure, and establish
strategies to achieve the goals.
Powerful questions: It is a method of Socratic Maieutics that the coach uses to
generate reflection in the coachee, which is done through questions to the client so that they find

your own answers with the intention of awakening the unconscious and boosting the
potential, generating new neural connections and a change in mindset.
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A GOOD COACHING SESSION

For a good coaching session, there are several factors involved, among them the
rapport, which is a relationship of connection, trust, and harmony between the coach and

coachee. For a good rapport, the coach must be fully attentive to the world of
coachee and listen to what he truly wants to say, what is behind the words
so that coach and coachee can attune to each other, in a state of full attention
focused on a relational field, free of any judgment, which in psychology
The positive connection is called flow.
In this harmonious and productive flow relationship, the coach develops the process of
Coaching with the purpose of uncovering the real potential of the coachee,
developing from the inside out, discovering that he is able to transform his
reality, your goals and objectives.
In a coaching session, the coachee needs to be truly
willing and committed to your own change process. With focus,
energy and dedication. Therefore, also committed to working on the techniques and
tools and in executing the tasks of coaching. To have an ideal session of
Coaching should be directed towards what will be done in the present future, in actions.
that will make the coachee get closer to the desired state. For this to happen
In fact, the coach should guide, support, recognize results, and encourage their
the client can achieve their purpose in a relationship of extreme trust,
commitment and dedication from both parties.
For the coaching process to have extraordinary results, it is indeed
it is necessary for the coachee to have learned to take responsibility for their
choices and that he is in control of his life, especially his
self-knowledge and its potential. For the coach to be successful in
your sessions, is to have the certainty of a duty fulfilled, that you did everything for your coachee.

realize your dreams, so that you can feel happy with the success of your
client. The successful coaching process is to learn, reframe and transform the
life of both the coachee and the coach, respecting and honoring their history.
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3 QUESTIONS ARE THE ANSWERS

Do an exercise using the material from the handout - Topic 'The Questions'
they are the Answers (Powerful Questions)". Choose one of the questions from
Each of the 27 topics and formulate a new question related to the same topic.
At the end of the exercise, you will have a total of 54 questions, consisting of 27 questions.

chosen/copyed from the booklet and 27 more questions of your own creation.
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4 COACHING NICHE AREAS

Niches are market segments where the professional chooses to practice their
profession, having, with that, the target audience defined, and reducing competition
straightforward. There are two major divisions of niches in Coaching, and from them can
there are various branches. It is worth reinforcing that the coach does not necessarily need to
be an expert in the niche you will work in, but it is important to have at least a certain level of knowledge.

knowledge about the area of expertise, so that there can be more effective communication

clear and consistent during the Coaching process.

There is no rule for choosing a specific niche, but it is interesting for
choose the best way to target the client audience and be able to become one
professional model in the chosen niche, however the coach can very well act in
two or more niches, what matters is feeling safe in the niche you choose.
Normally, the professional who already has experience in the health field, for example,
a nutritionist tends to be sought after to act as a coach for
weight loss. The professional who worked for years in the corporate world tends to choose
for the niche of business and executive coaching. The lawyer who has experience in
area, tends to choose legal coaching as a niche, due to ease in
communication on the subject. The recognized psychologist will probably choose the

coaching de relacionamento para atuar. Porém, não existe regra para esta definição,
what matters is the commitment and dedication to collaborate in the search for
realization of the coachee's objectives.

The two main niches are:

Life Coaching: It focuses on the quality of

customer life, so its branches are related to relationships,
health, family, personal communication, weight loss, career, among others
focused on the customer and their life.

Executive and Business Coaching (coaching in the field of business and in the field

executive): This niche is focused on the business and company sector, in the
needs for leadership improvement, optimization of results
financial, these branches are career coaching, planning, high
 19

performance, sales, people management, among others focused on professional life

coachee, which can be a person or organization.

Among all the branches that exist and have emerged where professionals of
Coaching acts, here are some of the main branches. They are:

Relationship coach: Where the client works on points that need

improvement, such as the ability to communicate between the couple (if it's in
romantic relationships), of giving oneself to one another, creating a greater connection of

confidence and self-confidence, but also allows, when necessary, to break

padrões de repetições nos relacionamentos que foram herdados pelos pais, ou seja,
there are several negative behaviors and habits that unknowingly end up
being copied from the parents and this can lead to failure in relationships. This type
coaching can be done individually or as a couple. In this process, it is
important as well as the others to suspend any type of judgment that is
very important during couple sessions, to create an environment where
honor and respect each other's history in order to achieve great results without
obstacles during the sessions.

Political Coach: The Coach in this area focuses on the self-knowledge of the politician (client).

to enhance your communication and leadership skills. Before

When speaking, the politician goes through the process to refine his speech and gestures, leaving...

the most congruent before their audience. It is worth noting that the coach, in this area,
does not act with the intention of giving political opinions to the client and, therefore, only gives

support for the coachee to find their own opinions.

Financial coach: Targets people who need to organize their lives.

financial, identifying its trends and yearnings regarding what prevents the client from not
to have a good result in your financial life. This type of Coaching aims to
two objectives help the coachee to plan financially, create methods to
leverage your earnings, get organized, set priorities, and everything that is
related to the field of finance.
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Coaching for study and exams: Students, especially in today's world,

there are numerous ways to find relevant topics for the
studies, but there are also several other ways to distract oneself and lose focus
during this period and, for this reason, many seek the help of a coach to achieve
focus better, manage time, plan studies, measure the level of
learning and, of course, finding ways to keep discipline in studies. Another
An important factor that the coach can assist in this niche is helping students with
self-knowledge to develop emotional intelligence during studies,
since it is crucial to maintain a calibrated mindset for victory and, with that, have the
intelligence to maintain focus regardless of the challenges that arise during and
after the exams. It is worth remembering that in order to achieve a good evaluation in the

In competitions, it's not enough to have hours and more hours of study, you need to have time to

quality where the subjects studied are truly absorbed and understood, because
if there is a lack of planning in this, many times the student loses focus and the
concentration in the middle of reading. That is why the coaching process is important.
to create an action plan that has a satisfactory result and focuses on high quality
performance in studies.

Health Coaching: Coaching is used to improve the health area, enhancing

abilities such as dealing with stress, having responsibility for one's life
And with the long workdays, having more empathy and care when speaking to
patients, look for the positive side to attract good thoughts in the face of
problems, managing time management, self-knowledge, having more focus and
quality of life. The professionals who find it easier to work in this area
are: dentists, doctors, nurses, nutritionists, health professionals in general.
The whole process aims to ensure the skill and talent of these
health professionals who dedicate their lives, lose hours of sleep in
for the sake of life and health of others, they dedicate themselves to studies and, above all, for

they have the mission in life of the health and well-being of others.

Coaching for religious leaders: In each religion, there is a leader who is responsible.
to pass messages about life and paths where they can find answers for
those who follow him. They are references in the religion they are part of. These leaders
are sought after by followers for their authority and responsibility in
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send a message, so they must demonstrate behavior consistent with

message and dogmas said, to incite in the other the will to change
comportamentos, atitudes e pensamentos. Com toda essa responsabilidade, os
leaders seek Coaching to improve communication and thus, and thus
a more objective and assertive way to convey the message that the follower needs to hear
to generate reflection and necessary changes in behavior. They also seek
the process for self-knowledge, as only then is it possible to have the ability to
to be able to listen to the other in essence, otherwise, when the religious leader is
with internal chaos, it will be difficult to have the serenity to listen, advise and
offer your best to others.

- Coaching for Legal: It is intended for professionals in the legal field, whether
students or professionals. The focus is to enhance the individual's performance to
to succeed or pass in a competition, or in the OAB, or even to assist
university students in the field. There is also Coaching for those who are already in the industry

what they want, but need to improve a skill to be able to achieve

extraordinary results and leverage the business. The process is used to
optimize communication and persuasion, alleviate the impact of stress in resolution
of conflicts, in the quality of life by managing time, in the ability to
to gain more clients and to listen to the other (listening in essence and without judgments),
in fact, there are several ways to improve the performance of professionals in the field
legal.

- Coaching for athletes: In addition to techniques and skills with the physical body, the athlete

the need to develop emotional intelligence and create a mindset of

winner to overcome challenges and deal with defeats or victories of the day
a day. To address these needs of athletes, the coach works to help them in
development of self-knowledge and, with that, emotional control during
the competitions and training. In addition to being able to break through limiting beliefs

that may arise during the results leverage process, the process
helps in the encouragement and empowerment of the athlete.

Executive and Business Coaching: It is linked to the corporate world, the vision of
that companies are made up of people and no matter how much technology, market
 22

As the speed of machines evolves, it is necessary to keep in mind that development

human is more complex and to be obtained in a faster and more lasting way, it is
I need to have a professional who is supporting and encouraging the team in their
development, the human being needs to undertake a greater journey to activate his
cognition and neural connections to undergo profound changes, to
this happens in the best possible way, good leadership is essential for it to
the team develops at the level that the market demands, but it is worth remembering that the leader

is also a human being composed of beliefs, fears, skills, and

skills that need to be developed. In this context, Coaching acts to
manage time, manage people's personal and professional lives, help cope
with stress, learn to develop self-awareness to be able to cope
with the other, in setting goals and in assertive communication to achieve unity
the whole team for a greater goal and in optimizing the feedback process, the
the coach's responsibility in this area is broad, as they must be able to lead and
leverage the best performance of each individual bringing with them also the
company objectives and values.

There are infinite niches today and the specifications are increasingly
Coaching increases, the needs of the coachees are becoming increasingly
but more specific. There are niches that currently already exist in other countries, however

they are still not popular in Brazil, therefore, the chance for sector growth and
major branches are trends for the coming years.
With the increase in the training of professionals in Coaching and the growing

market need, the future scenario shows that we will have more individuals
aware of themselves and their own needs, who work for a purpose
greater and tend to demonstrate the evolution of the human being, as well as the desire to

become the best they can be, whether in their professional or personal area.
Self-knowledge, the expansion of consciousness is a one-way path that
everyone should and must have access.
 23

5 MY BUSINESS NICHE WITHIN COACHING

Write the reason and your conclusion. Note: The positive intention of this request is that

you truly choose in which specific area you will act or intend to
act as a Coach. Minimum of 3 pages
 24

6 PEER COACHING

Fill in the table below with the information of your Coachee(s) for
each of the 10 sessions you acted as a Coach. The Reports of
Procedures and Results of each of the 10 sessions you acted as
Coaches must be included in Annex I of this work.
* Lembre-se que a lista de Coach-Coachee é apenas uma sugestão. Caso não
it is possible to hold the sessions with your chosen Coachee in the room, it is
autorizado realizar as sessões com outra pessoa de sua convivência.

Coachee E-mail

1 Marcos Rogério da Silva quasenadarogerio@[Link]

2 Marcos Rogério da Silva quasenadarogerio@[Link]
3 Marcos Rogério da Silva quasenadarogerio@[Link]
4 Marcos Rogério da Silva quasenadarogerio@[Link]
5 Marcos Rogério da Silva quasenadarogerio@[Link]
6 Deborah Morgenstern dmorgenstern@[Link]
7 Débora Morgenstern dmorgenstern@[Link]
8 Jackson Ramos Cardoso jacksonramoscardoso@[Link]
9 Jackson Ramos Cardoso jacksonramoscardoso@[Link]
10 Jackson Ramos Cardoso jacksonramoscardoso@[Link]
 25

7 CINE COACHING

Film Coaching is a tool used by the coach to

encourage the coachee to watch a movie that is typically related to their
process, these films are powerful metaphors that bring greater understanding to
coach with topics related to the process.
These are examples of movies that can be used in a process of
Coaching:

7.1 CONVERSING WITH GOD

O filme conta a história de Neale, um profissional que após sofrer acidente de carro,
he became unemployed and had to live with the homeless in a camp.
With qualifications, but unable to find a job, Neale had to rely on the
support from other homeless people to manage to get by.
Until the day that - by coincidence - Neale contacts the company to
to know if you could apply for the DJ position. From there, your life begins to
improve again, until, after a while working at this radio station, discovers
that she went bankrupt and Neale is unemployed again.
At this moment, he questions God about everything and then begins to hear a voice.
what makes him write texts and more texts that later caught the attention of
literary agents, causing these texts to become books of great value
financial.
We realized that when analyzing the context of the film, the voice that made him write nothing

but it was more about your spiritual side, as well as the elevation of the capacity to
hear what was inside oneself. It is what the coachee needs to improve to achieve their
goals, only when we take responsibility for our lives and start to
looking for the answer within ourselves, is that we can see the
possibility and abundance in the things of life.
One can also make the connection of the broad wealth that goes beyond the context.

financial, which is relational wealth, as every person who entered Neale's life
can teach him something. The Universe is abundant in every way, you just need to have
the sensitivity to understand, accept, and respect our history.
 26

7.2 POWER BEYOND LIFE

The film tells the story of the athlete Dan Millman who aims to participate in the
Olympic Games as a gymnast. With excellent grades in college, desired by
many girls, from a wealthy family and with friends, Dan ends up becoming a person
quite egocentric and superficial.
It is clear your dissatisfaction with life, especially due to the fact that you project your

happiness for the future, always focusing on the Olympic medal and feeling
invincible in all areas. One night, after having nightmares, Dan decides to run
and encounters Socrates, a man who begins to question his beliefs and
This, at first, bothers the boy a lot.
In this case, we can consider Socrates as a coach who always...
powerful questions with the intention of provoking Daniel's inner side, to make him
to realize that the journey is more important than the destination, that all the
answers already exist within you and it is always important to take time for the
introspection to absorb and reshift a certain event. There is also the
teaching of congruence, as after being robbed and Dan questioning
Socrates, the reason he did not react against the assailants, the man repeats the
The hardest people to love are usually
"they are the ones who need love the most" and differentiates knowledge from wisdom:
Knowledge is not the same as wisdom. Wisdom is action.
lesson, because we need to be consistent with what we say and believe.
An important lesson is to consider what we love and not allow it to
the opinion or judgment of another person defines our trajectory, as it is our
beliefs that will determine the outcome and not the limiting belief of someone else.

7.3 WHO WE ARE

It is a documentary with interviews that shows everything that science, philosophers, and

religious people know about man and humanity up to this moment. Involving
topics such as neurology, psychology, theology, quantum physics, quantum mechanics
new discoveries in science, neural networks, biochemistry and with the intention of
respond to the questions: Where do we come from? What are we doing here? Where to
 27

Shall we go? What makes me the way I am? Is it possible to change? How to change?
How to understand our emotions? This documentary follows a narrative in which
a character named Amanda, a photographer and deaf, goes through daily life of
your work and live new experiences, with a new beginning and different
perspectives. Driven by interviews and testimonies, based on the
Neuroscience and Quantum Physics, by various specialists and scientific scholars.
They discuss the roots and meanings of the experiences lived by Amanda.
the main objective of the entire film/documentary is to lead us to the idea that we
we create our own reality. Thus involving our way of thinking and
our attitudes that are consequences of how I perceive the world, the
people and situations. Neuro-Linguistic Programming and Coaching are able to
nos provar, na prática que, realmente, a forma como fomos programados desde a
conception, birth, and lived experiences shape our way of thinking,
which in turn influences my perception of things, which will generate for me
feelings and 36 sensations, which will make me behave in a certain way
way. Achieving or not the desired results. Thus, if we want to change
the results, we need to necessarily change our behavior. But
for this it is essential to access and understand our essence,
our life mission, our goals and our long-term objectives. To, with
this, we change our schedule and, as a consequence, we also change
our mindset.

7.4 THE GOOD WAVE

It is a fiction that tells the story of a

boy who, when challenged by his teacher to come up with an idea that
transformed the world, created a game called 'Pass it on'.
In this game, he had to help three people. And in return, he asked each of them for
people who would choose three other people to pass it on, that is,
also help other people.
In a surprising way, the idea works and actually starts to be
passes on. Then it starts to multiply the people who are being
involved by the "Pass it on." Drawing the attention of the whole city, journalists
and even from the national press.
 28

At one point, the boy thinks it didn't work because he thinks

not being able to help a beggar and his own mother. It's when his teacher
starts to show you the transformations that have occurred in people due to
attitude started by the boy.
So it also happens that all of us, when we do something good and
positive in the sense of helping someone. Even if there is no thanks in the
moment, positive changes can happen to the person we help and
naturally she will also be able to help others.

7.5 THE FIRE TEST

It is a fiction about a very brave fire captain who

but what it does. It has its motto which is to never leave a partner behind. It values
dedication and help to people. However, there is a serious crisis in his marriage.
and can lead to divorce. Without knowing what to do to save your
marriage, decides to follow his father's advice and adopt a strategy that
saved his parents' marriage. Then begins a 40-day process, following
steps and stages written in a diary that your father gave you called 'The Challenge'
of love.
In the first days of the 40-day process, he thinks several times about
to give up thinking that what you are doing is not solving anything. But it encourages you.
to continue and alert that the first days are the most difficult. Thus he continues.
Challenging himself in new forms of behavior and attitude towards his wife.
Even without fully embracing the experience yet, what only came to
happen near the end of the process. When everything started to have a real
sense for him. And so, start a true and profound change in his
life, starting from within yourself.
We can say that this heroic fire captain passed, as
describe the movie, through a process equivalent to the coaching process. If
If we were to make an analogy, we could also say that your father was your coach.
Raising questions that made them reflect in a way they never had before.
done before. And that the 'Challenge of love' was the coaching tasks. Which he
should comply and align with their objective.
 29

The Celestine Prophecy

The film tells the story of John Woodson, a teacher, who after being fired begins
a search for the Peruvian manuscripts. From then on, it is possible to realize the
the protagonist's change and his great evolution in the journey, as he goes from
incredulous to live 100% that philosophy of the Celestine Prophecy and begins to feel
all the energy described in the manuscripts.
There is much talk about energy and the evil that exists in the world; about people stealing the

energia um do outro sem ter a consciência que não é preciso roubar e sim somar,
for we can live in harmony not only with other beings, but also with the
environment we are inserted in. It is possible to see, through energy, the state of
Flow among people, because - in this moment - they can fully live.
they observe the world not only with their eyes and rationality, but
also with the mind and soul. In this way, the world expands, just as the
possibilities, because through self 2 we can walk towards our
purpose, simply requiring the use of intuition, sensitivity, and listening to the Universe.

Basically, the movie talks about the need to focus on our inner self,
expand energy, connect with other people and with the Universe. It is a way
to expand consciousness, expand the area where we can interfere and impact.
For the Coaching process, the energy exchange and the clarity that can be achieved with
the tools used, all of this, is our Prophecy in practice in the sessions,
always in a state of Flow and following the coachee's evolution on this journey
of self-knowledge.

7.7 TWO LIVES

It is a comedy that tells the story of a successful adult man.

professionally and one night, receives a visit from a boy. Soon after
he then discovers that this boy is himself at eight years old. The
boy, upon discovering what his life will be like as an adult, is disappointed and
seeks to help the man, his adult self, to improve things. The coexistence between
the two begin to lead the adult man to reflect on something that he was very concerned about
not remembering your past. Making him remember his childhood dreams and
many other events. The boy begins to transform the adult's routine. The
 30

the adult can't get rid of the boy. So he thinks the boy has appeared
in his life so that he can help him. However, he later realizes that the boy
It appeared to help him. To help him reorganize and give a true meaning to
your adult life. It is not by hiding or disregarding our past that
we will be happy and successful. If we are where we are and we are what we are
is also and mainly thanks to our past. So if we honor and
we respect our past and reap the pearls and lessons we gained from
Each experience, then, is where we can get to know ourselves better, resolve our
internal issues, being free and allowing ourselves to shine our light so that
others can too.

7.8 TALENTED HANDS

This film tells the life of Ben Carson, a neurosurgeon. The interesting part is
that the story begins at the point where he is a recognized professional in the field,
then, the movie begins to tell the childhood of Ben and shows that not even
The doctor has always been recognized for his talent. With low grades and the belief
limited to being a stupid and incapable boy, Ben was ridiculed by his peers,
but the support of my mother was something important in this phase, because - even with little education

she was able to bring out the best in her son and there is a phrase that the mother always used to say

You can do everything that others do, only better

thought that Ben strives to become the best neurosurgeon he can be
be.
In the film, it is possible to see the evolution not only of Ben but also of his mother herself, as

upon encountering the library at the boss's house, decides to set a goal to
the children (read 2 books and write a summary of the reading) and, with that, changed a bad habit

for a good one, that is, instead of spending their free time watching
television, the boys started to use that time for something useful and discovered their
potential. The mother, in turn, began to learn how to read as well. Both broke
the barrier of limiting belief and began to strive even more to
to find the best version they could be.
It is noted that Ben, even with all his knowledge, still felt fear in front of the
challenges, however he faced his fears and did not let himself be paralyzed in the face of
surgeries that changed the course of the field of neuroscience, thus becoming one of the
 31

best and most respected doctors in the field. To achieve this, it was necessary to focus on your.

purpose, to have self-knowledge to know what your greatest quality was and what
gostava de fazer para, só assim, ter uma base consistente para não desistir ao se
to deal with problems and difficulties.
It is interesting to notice the coaching work of Ben's mother, who used tools
(through the weekly reading goals) to change the child's belief pattern and
used positive sponsorships to support and encourage them in critical moments,
changing the child's mindset and making him realize the immense capacity and talent in
yes. With that, Ben not only dreamed big, but acted in such a way that he became a
great man; regardless of the social class he was born into, race, or difficulties
and of fears.

7.9 FUNNY

The film tells the story of Riley, a girl who is moving and this begins to
generate various confusions in her feelings. The highlight of the narrative is that the
the story takes place not only in the girl's external world, but also within her.
your own head.
At the moment the story begins, the girl comes to have 5 emotions: Joy,
Sadness, Fear, Anger, and Disgust. And these emotions are responsible for generating the

information and store it as memories, also creating identities.

The interesting thing is to note that each memory has an emotion and they can change.

According to the events, that is, a happy memory can become sad.
It is also possible to notice that each emotion has its own light and shadow.
we realize that every emotion is essential for life, for example, anger serves
to deal with injustices, the disgust to free us from the risk of eating something
ruined, joy brings softness to life at the opportune moments, sadness
allows us to deal with the bad things that will inevitably happen in life.
In the animation, we notice that Joy often ends up suffocating ...
Sadness, all of this without realizing its importance, for sadness allows us to be
vulnerable and this, in the movie, is demonstrated through Riley's anger, being that the
the most appropriate feeling would be of Sadness and, therefore, only in the end the parents

they can feel empathy for their daughter. Another point for reflection, with this act of
suppressing sadness, it is what we can notice in our society the demand for us to be
 32

always happy, and when sadness arrives there is a feeling of guilt and suffocation,
instead of seeking through it a reflection, deep introspection about the reason
from that feeling and, who knows, demonstrate vulnerability.
In other words, if you are sad, it's okay.

7.10 COACH CARTER

Talk of a sports store owner who agrees to be a coach of

basketball from an old school where he completed his high school. Contrary to everyone,
he starts his work as the coach imposing a strict training rhythm and
discipline. In addition to requiring that all students training with him have good
grades in all subjects, have respectful behavior and good manners
to dress. Over time, students will adapt to the demands and the team of
the school basketball begins to win and stand out in games and competitions. But
when coach Carter discovers that some of his students are performing poorly
performance in the subjects makes its requirements even stricter. All for
make young people value their studies, believe in themselves and
that may have better future prospects. As the name suggests, it is
coach, which in English also means coach or trainer. But besides that, the
the character Carter uses various characteristics of coaching to train his
students. He encourages, motivates, guides, leads, truly believes that everyone
your students are capable and deserve the best, and shows total focus on the
your values and the importance of leaving a legacy.

8 LEVELS OF THE PYRAMID OF THE EVOLUTIONARY PROCESS

[Transcreva a pirâmide dos 7 Níveis do Processo Evolutivo explicando cada

neurological level with your words.
I. SUPERFICIALITY (Environment);
II. RELATIONSHIPS (Personal and professional conduct /
Behaviors
III. KNOWLEDGE (Skills, Abilities, Guidance);
IV. MY MAIN MEANINGS ABOUT MYSELF AND ABOUT THE
LIFE (Beliefs, Values);
 33

V. CLARITY OF MY PAPERS IN THE WORLD (Identity / Life Mission);

VI. MY POSITIONING WITHIN THE SYSTEMS I AM PART OF
(Belonging/Affiliation);
VII. LEGACY (What story will remain of my life when I am no longer here)
being more here/Systemic Thinking/ Vision/ Purpose/ Spirituality);

The pyramid serves for perceptions and knowledge, it is a representation

graph, created by Robert Dilts. At first, the pyramid had only 6 levels, however
with the help of Coach Bernd Isert, the level of Affiliation was added. Currently
we have these levels: Environment, Behavior, Capabilities/Skills,
Beliefs/Values, Identity, Affiliation, and Legacy. To facilitate understanding of the
levels, I will talk about them individually and in detail:

- Environment: It is the 1st level of the pyramid also considered as the 'Level of
Superficiality. It is the level of reaction, where the external stimulus has the ability to
impact our reactions. For example, if a person says they feel depressed,
in this case, the coach must use the question that the level requires: Where, when and in

in what situations does he feel this way. If the depressive behavior occurs in a
specific environment, so we can consider that it is at the reaction level. The
the coach needs to know what the external sensory trigger is that generates this type of reaction
no coachee. At this level, the Coach acts as a GUIDE, as they help the coachee to

identify limits and opportunities in daily life.

Behavior: The 2nd level of the pyramid can also be called "Level of
Relationships, as it talks about a person's conduct in a certain context. It is
the pattern of behavior, as the person exhibits the same behavior in
various environments and contexts, thus, she moves from level 1 to level
2, because it addresses not only the reaction to something, but also the action and reaction. Some tips on

questions we can ask are: Is your behavior generating what

Do you wish? Is your attitude consistent with your speech?
At this level, the Coach acts as a trainer, as the focus is on the performance of the coachee.

in a determined situation.
 34

Skills and Abilities: The 3rd level can also be referred to as "Level of
Knowledge. If you believe that you have the ability to learn a certain
subject, you will seek knowledge to acquire wisdom and, therefore, you will have the
behavior to focus and develop a new skill. If a person does not
believes it is capable of acquiring a certain skill, in this way, the person
You will need to raise the level, as it is about Beliefs. When one believes in the ability
of having a new skill, thus the person begins to develop techniques and
strategies to learn something. The suggested questions are: Are you a consultant for
you yourself? What capabilities and skills would be essential for you today?
At this level, the Coach acts as a consultant and teacher, as he stimulates thinking.
of the coachee with the intention of developing general cognitive skills
strategic form.

Beliefs and Values: The 4th level can also be referred to as "Level of
Meanings. The values are your motivation and the reason why a person does what they do.
what motivates him to do what he does. He guides the capabilities, through the
behaviors, in the environments. Beliefs are prophecies, it is a generalist view
of the world, of people, and of oneself, after all, it is our individual truth. Beliefs are

thoughts endowed with energy, faith, and emotion, which serve to help you see the
the world is to judge what is possible and what is not. Beliefs either enable or
development of your capacity and skills, or they generate self-sabotage. The
belief often occurs unconsciously and can be separated into
types, such as: Identity beliefs, capability beliefs and beliefs of
merit. And the question to identify the belief can be: How much do your
Do beliefs allow you to reach where you want to go?
At this level, the Coach acts as a mentor, as his main role is to help the
coachee to overcome their own beliefs, resistances, and achieve results.

Identity: The 5th level also known as "Clarity Level of my

"papers." It questions who we are, is connected to the sense of "self" and having a
mission. At this level, the change is at the unconscious level. The question that may be
made is: "Who are you?" It is worth remembering that the "environments" represent your limits,

the "behaviors" define your actions, your "capabilities" represent your

strategies and their "beliefs and values" represent your motivation and permission, while the
 35

"identity" truly defines who you are, your mission, after all, we are
our essence.
At this level, the Coach acts as a sponsor (focus on the positive), as they assist the
coachee to recognize their role in the world, to find their true "self"

Affiliation: The 6th level also called 'Positioning Level Within the
Systems/Affiliation. It is our origin, who our ancestors are, what my
group, those who are part of my life, after all, are the ones with whom we share life.
At this level, the person gains a clear understanding of themselves through the groups in
which she belongs to. We can ask at this level: Do you honor and respect your
history?
At this level, the Coach acts as an AGGLUTINATOR, as their role is to help the
coachee to join their "self" with the group "self," of something greater.

Legacy: The 7th level also called "Level of Spirituality". It is the level where
the person begins to have a greater sense of how impossible it is to reach the meaning of
life without thinking about the whole. Here at this level, the questioning about meaning and
purposes are crucial, as the person already knows they are part of the whole process, they have
a more systemic vision. It is the level of transmission. The questions that can be
used, are: Who else do you live for? Who else do you want to impact? Who is
your whole?
At this level, the Coach acts as SELF EMPOWERMENT, as he gives power to the
coachee to raise self-esteem and highlight their positive points

NOW I AM A PROFESSIONAL & SELF COACH

Make a general conclusion of the learning, from all the training. Start
With the title: "Now I am a Professional & Self Coach..." *Minimum of 30
lines.
Now I am a Professional & Self Coach, equipped with knowledge and tools
extraordinary things that will be able to help change people's lives and awaken
all potential and light within themselves that has not yet been found. From
This will only be the beginning of a long journey of evolution and transformation.
 36

my life, where my actions will be increasingly aligned with my mission

of life and legacy.
In this new moment of my life, achieving goals and obtaining accomplishments is no longer the

unique focus, but to thank the universe and everyone for existing and giving meaning to
my life, just as I give meaning to their lives and how through the
As a coach, I can contribute to the happiness in the lives of many people with my
happiness is mainly being able to contribute to a better world through
my actions and my evolution. Every person in the world expects evolution in
world for the better and there is nothing more rewarding than through my conduct
be responsible for this change, leaving a legacy that is relevant for the
the world is congruent with my mission.
As a Professional & Self Coach, it goes beyond having a new professional area to
to act and have financial opportunity, but it is also to acquire the capabilities and

tools to measure and co-create results with others, is to achieve more

possibilities for personal, professional, and soul transformation. Being now
Professional & Self Coach I have the duty to share everything I experienced in the training and

to pass on the best of me to my coachees.

To have the opportunity to live a much more complete and fulfilling life, with
gratitude acceptance of the shadow of my 'self', for now having a clearer direction of
my life is about all this scientific methodology that deals with things beyond
only from science. My greatest lesson in these 7 wonderful days is that of
more value to who I am, with all my mistakes, flaws, and things I tried
hiding from others and how it prevented me from receiving love from people more
important in my life and to give this love to them as well.
As is already said in a phrase from Zé:

Accepting my story, my mistakes and successes made me want to be

a better person. A person who seeks day after day to honor the
opportunities that life offered me.
José Roberto Marques
 37

10 LIFE MISSION

Develop your life mission, with approximately 30 lines or more.

adapting and modeling the Life Mission model of President José
Roberto Marques, available in the PSC booklet.
My life mission is to awaken and enhance my potential and performance to
to be able to awaken the best in the people who are part of my life, the
shine, the essence and the hidden light in each one.
My life mission is to direct all my actions towards which I will go.
to execute, will be the north through this ability to see what often
was in front of me, which however I ignored due to limiting beliefs and other factors
I searched for my north in other places, only now do I reluctantly begin to
understand my mission and everything that comes behind it. Responsibility,
consciousness, self-knowledge, and clarity in life are characteristics of understanding of
your life mission. All this movement and way of thinking directs the
to think about the meaning of our existence, and how José Roberto Marques is president
the Brazilian Institute of Coaching has the mission of life to 'awaken and develop the
infinite potential of the human being,” which serves as a mold for my life as well.
To all these thoughts and purposes of assigning a meaning to human life and
giving meaning to human existence seems to be something there is and will always be a
different meaning according to how a person will be born and will think in senses

different, so we can certainly say that there is not a more certain purpose of life
or more wrong in the world, but here comes the question: does life really have a
Meaning? Or should there be a meaning? The answer to these questions is already said
popular adage 'life has no meaning, but it is not forbidden to give it some.'
There is always time to discover ourselves and change our lives, but for that, first
we must know our life mission when we know ourselves
In a profound way, we understand our talents, qualities, and areas for improvement.
But for that, we must also silence our inner voice and calm down to
we find answers, donate to receive and evolve, the law of the universe says that everything
What we give, donate, emit, and speak will return to us. Get out of the pilot.
automatically and using its infinite potential is also essential to not let us
we get used to going on autopilot and living a superficial and meaningless life
which we will regret later, having a focus on building a legacy is
 38

essential to awaken our life mission, something that will make us be

remembered by those we met in our life.

11 CURRICULUM

Create a mini resume with a photo (type 3x4) as a Professional & Self Coach. It is
How will you present yourself to the market as a Coaching professional?
 39

12 BIBLIOGRAPHIC REFERENCES

Below are some examples of how to cite the consulted works

ALMEIDA, M. de & VASATA, F. Motivação nas Empresas. Itajaí: Univali, 2003.

AZEVEDO, Maria Jose de. What is the importance of motivating teams?, November 24, 2007.
Available at: [Link] Accessed on 12
May 2009.

BERGAMINI, C. W. & Coda, R. Psychodynamics of Organizational Life. Motivation and

Liderança. 2º ed. São Paulo: Editora Atlas, 1997.

BERGAMINI, C. W. Motivation: myths, beliefs, and misunderstandings. Journal of

Business Administration. São Paulo, n. 30 (2), p. 23-34, Apr./Jun. 1990.

Coaching Niches. Available at:

[Link]

BERGAMINI, Cecília W. Motivação nas Organizações. 4º ed. São Paulo: Editora

Atlas, 1997.

MARQUES, J.R. Os 7 Níveis da Teoria do Processo Evolutivo. 1ª Ed. Goiânia. 2015

MARQUES, J.R. I am a child, therefore I exist. São Paulo. 2017

MARQUES, J.R. Leader Coach. 2ª Ed. São Paulo. 23 de abril de 2013

MARQUES, J.R. Professional & Self Coaching Training Course: Intensive.

São Paulo: IBC, 2017, course booklet.
 40

ANNEXES
 41

ANNEX 1 - PROCEDURE AND RESULTS REPORT

[Attach the 10 Procedure and Result Reports properly]

filled out and signed by the Coach and Coachee.
 42

ANNEX 2 - LOGBOOK

[Attach the pages of the Logbook, Daily Feedback/Re-signification/as]

actions for the next day, scanned. If any day I didn't do it
Note, make a copy only of the days completed. *Attach notes of no
minimum 21 days.
 43

ANNEX 3 – COACHING GROUP MAIL

Send an email to the group every Friday (or one day a week) until the date for
final submission of the work. Attach to the work the emails sent to the group.
*Attach at least 10 emails sent to the Group.