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Nokia vs Samsung Buying Behavior Study

The document outlines a mini project titled 'Comparative Study Of Buying Behavior of NOKIA & SAMSUNG Mobile' submitted by Mr. Gulshan Lal for the MBA program at Buddha Institute of Management. It includes sections such as a certificate, declaration, acknowledgements, and a preface, emphasizing the project's learning experience and research methodology. The project aims to analyze consumer behavior towards the two mobile brands through surveys and literature review.
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0% found this document useful (0 votes)
87 views6 pages

Nokia vs Samsung Buying Behavior Study

The document outlines a mini project titled 'Comparative Study Of Buying Behavior of NOKIA & SAMSUNG Mobile' submitted by Mr. Gulshan Lal for the MBA program at Buddha Institute of Management. It includes sections such as a certificate, declaration, acknowledgements, and a preface, emphasizing the project's learning experience and research methodology. The project aims to analyze consumer behavior towards the two mobile brands through surveys and literature review.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Mini Project

On
“Comparative Study Of Buying Behavior of NOKIA & SUMSUNG Mobile”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE DEGREE OF MASTER OF BUSINESS

ADMIMISTRATION ( MBA )

BUDDHA INSTITUTE OF MANAGEMENT GIDA

GORAKHPUR

AFFILIATED TO

Dr. A.P.J. Abdul Kalam Technical University Uttar Pradesh

SUBMITTED BY SUBMITTED TO

Mr. Gulshan Lal Mr. Devendra Kumar Gupta


MBA 1st Semester ( Asst. Professor)
CERTIFICATE

Mini project

This is to certify that Mr/Ms…………………….……………………. is a bonafide student of MBA 1st semester of


Buddha college of management during the year 2025-26 in partial fullfillment of the requirement of
MBA curriculum of Dr. A.P.J Abdul Kalam technical University Lucknow (UP) and he / she is authorized
to pursue the mini project 2nd entitled

“………………………………………………………………………………………………………………

……………………………………………………………………………………………………………… under guidance


of…………………………………………………………………………………… As a requirement to award of Master of
Business Administration Programme.

Director

Buddha College Of Management

Gida Gorakhpur
DECLARATION

I under signed, hereby declare that the project titled " Comparative Study Of
Buying Behavior of NOKIA & SUMSUNG Mobile "

submitted in partial fulfilment for the award of Degree of Master of Business


Administration of Dr. A P J Abdul Kalam Technical University is a bonafide record of
work done by me under the guidance of Mr. Devendra Kumar Gupta (Assist. Prof.)
Department of Business Administration at Buddha Institute of Management. This
report has not previously formed the basis for the award of any degree or similar
title of any University.

DATE: SIGNATURE

………………… Mr. Gulshan Lal

Roll No-: 156


Acknowledgements

Through this acknowledgement I express my sincere gratitude towards all those people
who helped me in this project, which has been a learning experience.

This space wouldn’t been ought to extend my warm gratitude towards my project guide
Mr. Devendra Kumar Gupta (Assist. Prof.) for his efforts in coordinating with my work
and guiding in right direction.

I extent my thanks to our respectable Hod of Department of Business Administration Mrs.


Deepika Seth.

I escalate a heartfelt regards to our Institution Director Dr. Abhishek Tripathi for giving
me the essential hand in concluding this work.

It would be injustice to proceed without acknowledging those vital supports I received


from my be loved classmates and friends, without whom I would have been half done.

I also use this space to offer my sincere love to my parents and all others who had been
there, helping me walk through this work.

Mr. Gulshan Lal

Roll No-: 156


PREFACE (SAMPLE FORMAT)

It was a pleasurable experience for me to work on this project report

“……………………………………………….……………………………………..” It has not only helped

me to enhance my knowledge about various strategies followed by the company

but also reviewed my knowledge about training & job opportunities for the

management students.

In this project report every possible effort has been made to highlight the major

aspects related to the topic by a comprehensive study of literature and by survey

information.

To make it easier different tabular and diagrammatic approach has been used

which help in understanding the theme. It gives brands, a market image as well as

depicts phase of their life cycle to understand the company value in a better way.

Survey report and secondary data are an important document and contains

information that can be used to find out what are the findings of the research. I

have tried my best to explore the truth in my project reality regarding the survey

and understanding practical way of working.

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