dynamic for the equipment.

O cliente passou igualmente a ter uma Factsyouareunawareof

clearly differentiating experience
when visiting the new Movicel stores. In The new Movicel brand has been created.
November 2010, the were renewed the in six months and went through a
4 official Movicel stores and the service of communication audit process
service has improved substantially. and from the internal "focus group" with the
In 2011, Movicel will continue to launch collaborators, directors, and responsible parties
[Link]
new stores and to proceed with the strategy of the company.
of image uniformity in agents and
brand resellers. About 50% of the color of the first brand
from Movicel, it was blue!
Market
Present in the Angolan market since Movicel is the combination of two words:
Movicel is a pioneering and reference mobile telecommunications operator in In 2003, Movicel offers services of
mobile telecommunications beyond 3
Mobile + Cellphone.

Angolan market. Its mission is to provide a daily quality service, to satisfy millions of customers in Angola, through The company moved in May 2011
from mobile network 91 and Movinet, being para as novas instalações emTalatona.
the client and promote the socioeconomic development of Angola. It is a brand present in the 18 Angolan provinces. For Here the collaborators are in contact
100% Angolan in constant change that invests in innovation and diversification to be increasingly closer to constant with the shape mark
your customers, Movicel has a number very inspirational.
from your offer. significant of own stores and has
a vast network of agents and resellers
authorized. In this sense, there is also pioneer in the introduction of new services
Brand values modern, new and surprising. destined for the retail markets a Customer Support Center - 19191 - in and equipment. It will continue to invest in
Movicel has its values The 'Angolanity' of the Movicel brand breathes. and companies. The bet on new permanent service. customer support, in professionalism and
segmented for the 'corporate' universes -in the images, words, aromas, sounds, equipment and for more features kindness of service and in the launch
and branding. In the institutional and emotions and rhythms that thus communicate the correspond to the constant need Communication of stores with unique environments.
management values customer orientation identity and the joy of the people. of innovation. By the introduction of technology The current Movicel brand is the result of a A Movicel não segue a concorrência. Está
innovation, change, transparency and GSM in December 2010, Movicel rebranding process that took place between to lead in the capacity for innovation and
social responsibility. These values Future products and developments can at this moment assure the March and July 2010. After the launch. communication with your clients.
give substance to the internal dynamics and are Movicel is a telecommunications operator. clients of the Voice transmission service on July 16, 2010, the brand has
orientados para os colaboradores mobile communications that provides services of multimedia data, such as MMS and it has matured and been applied in different
and partners. They are, likewise, a Voice and Internet. The associates are the due ones. photographs, and access to the Internet and networks supports and means of communication.
incentive for technological development, tariffs and support services they are looking for social. The offer of mobile phones is now This process of study and implementation
to the implementation of sustainable initiatives, meet the needs of the customer. much more diversified and these allow came from the bosom of Movicel, of its
of social responsibility and motivation The company has been investing in consistency. access to multiple applications. collaborators and their history and values.
of your collaborators. of your brand and services. In this way, The "rebranding" of the brand in July of Thus the visual and verbal style was redefined.
Inspired by institutional values, there is Movinet as an Internet service, 2010 also brought a new website for from the brand where creation stands out
also a universe of values for the also assumes verbal inspiration and the users and customers of Movicel. of a new logo and the signature 'Talk'
brand communication. The client receives brand visual of Movicel. The information is structured and has with me”. The graphic solutions found,
regularly a confident message, Voice and Internet services are a search engine available are more versatile, innovative, and attractive,
easily adapting to any environment
or communication support. The verbal style
appeals to the development of relationships,
connections and the brand's social side. It is a
daily communication.
In 2010, the brand had three major
moments of communication. First, in
July, with the launch of the new brand and
consistent presence at FILDA; secondly,
in November, with the support campaign
to the participation of the National Team of
Basketball in the World Championship
in Turkey; third, and in great during
the month of December, with the campaign of
new Movicel brand "For you" that was 2002 2003
present on radio, television, and billboards, September 12 The 1st of July began-
with two distinct phases of 'teaser' was formalized to be the service to
the revelation". This campaign reached the birth of public of the service of
very high levels of notoriety, Movicel. Telecommunications
mainly due to the stain effect Furniture.
advertising agency created in Luanda.