Colgate-Palmolive Ecuador Company Overview
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ScribdTranslationsColgate-Palmolive Ecuador Company Overview
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ScribdTranslationsTECHNICAL UNIVERSITY OF
NORTH
COLGATE-PALMOLIVE
COMPANY
Name
Estefanía Cárdenas
BACKGROUND OF THE COMPANY.
Colgate Palmolive Ecuador se constituyó legalmente en septiembre de 1977, y en 1978 inició la producción
of toothpaste.
In 1978 we began to work together with Multiquim, an Ecuadorian company dedicated to production.
of detergents.
In 1979, Multiquim produces the FAB Lemon detergent for the first time with its formula and marketing technique.
exclusive to Colgate-Palmolive. In 1983, Colgate Ecuador acquired the production plant of Multiquim.
In the 80s-90s, Colgate Ecuador solidified its business in the manufacturing and marketing of products.
mass consumption used in household cleaning and personal hygiene.
In 1994, Colgate Ecuador acquired the company Ijesa and its soap lines and launched the lines of
Mennen and baby deodorants.
In January 1995, the commercialization of Kolynos began with the purchase of this brand at the international level.
Latin American.
In April 1996, all administrative operations were moved to the new facilities with the plant.
of manufacturing toothpaste and bleach.
In more than 30 years of presence in Ecuador, Colgate Palmolive has been characterized by its innovation.
permanent, for making efforts to know more and more about clients and consumers, for being at the
leading in technology and processes, by maintaining the highest quality in processes.
Currently, in Ecuador only AJAX is produced.
CHLORO, the rest of the products that are marketed in the
The country imports them from different countries, such as Colombia,
Mexico, Venezuela, Puerto Rico and Brazil.
Oral Care
Personal Care
Home Care
Pet Nutrition
Organization of
sales
HIRING OF PERSONNEL
What our employees should have
Knowledge:
Basically, knowing how to sell and understanding the market (product, company, competition, customer).
The personal characteristics of the seller.
And among these, the most important are those detailed below:
Optimism:
The good salesperson must see things positively in order to convey that attitude to the potential buyer.
Perseverance
The tasks of prospecting, presenting, and closing the sale are often a process that requires in many cases
perseverance. A good salesperson should not give up easily.
Empathy
One of the features that most attracts customers is knowing that the person who is 'selling' to them can put themselves in their shoes and
understand their needs.
Determination:
When a salesperson sets out to do something, they pursue it until they achieve it. It's not about jumping without having a safety net. The
Determination does not imply taking unnecessary risks; one must be cautious.
Self-discipline:
A vital value for a salesperson to be successful since it is a job that requires being organized, punctual, perseverant, and very
goal-oriented.
Distribution channel
At Colgate, a channel is used
of indirect distribution.
Colaboradores
Professional Development.-Developing and maintaining exceptional professionals is a
global priority.
Career development.- Career development is based on motivating our staff to
to take on stimulating and challenging tasks and provide the skills,
experience and support they need to succeed.
Training and Education. - It is directly related to skills and
knowledge of our employees.
Coaching and continuous feedback. -Colgate encourages continuous communication in both
senses for Colgate employees to evaluate their own performance and know that
needs to be done to further develop as professionals.
Colgate promotes:
Annual goal-setting sessions
Coaching and continuous feedback to discuss the progress made, identify the points
weak and redefine the priorities
Written evaluations to document the progress of collaborators in the search
of business and professional objectives
The ideal objective pursued with geographic division is to create equal sectors, in
function of potential and workload
ROUTES
It can be defined as the technique that aims to achieve the maximum.
utilization of salespeople's time through study and
establishment of the best routes for movement that should be carried out.
