FABGUARD PROJECT
1) Executive Summary
Fabguard is a digital platform designed to seamlessly integrate core
domestic services—laundry, plumbing, electrical, carpentry, and more—
providing urban households and businesses (B2C & B2B) with a reliable,
transparent, and easy-to-use interface for service booking and delivery.
The project aims to enhance overall user experience, streamline
operations, and foster trustworthy vendor-client relationships.
Fabguard aims to fill the service gap for urban households needing on-
demand, trustworthy home services. This project delivers a 30-day
execution plan covering UI/UX enhancement, stakeholder analysis, vendor
onboarding, marketing, and financial forecasting.
2) Project Objectives
1. Enhance the UI/UX of Fabguard App/Website with
wireframes/mockups.
2. Improve service quality and overall user satisfaction.
3. Develop a comprehensive Work Breakdown Structure (WBS).
4. Integrate and efficiently manage a vendor network.
5. Identify and proactively mitigate potential project risks.
6. Define stakeholder and partner engagement strategies.
7. Gather and incorporate customer feedback from MVP deployment.
8. Identify relevant user stories and customer segments.
9. Design and implement impactful marketing strategies.
10. Build a detailed project roadmap and timeline
3) Stakeholder Analysis
Interest
Stakeholder Role Influence
Level
Strategy & Decision
Fabguard Management High High
Making
Designers UI/UX Enhancements Medium Medium
Developers MVP Improvements Medium High
Vendors Service Delivery High Medium
Customers Platform Users High Low
Our stakeholder management approach is built on a
comprehensive Power-Interest Matrix that categorizes 16 key
stakeholder groups:
Manage Closely (High Power, High Interest):
Fabguard Management Team
Project Team
B2B Clients
Investors/Funding Partners
Keep Informed (Medium Power, High Interest):
Development Team
Service Providers
Urban Household Customers
Keep Satisfied (High Power, Low Interest):
Regulatory Bodies
Monitor (Low Power, Variable Interest):
Payment Gateway Partners, Marketing Partners, Competitors, and
others
4) Work Breakdown Structure (WBS)
Timelin
Phase Task Subtask Team
e
Week Requirement Market study, PM,
Day 1–3
1 Analysis competitor scan Analysts
Mapping
Week Stakeholder
internal/external PM Day 4–7
1 Analysis
parties
Week Design Day 8–
UI/UX Feedback Audit & wireframes
2 Team 10
Week Vendor Day 11–
Workflow & app setup Ops Team
2 Integration 14
Week Create mitigation Day 15–
Risk Planning PM
3 plans 16
Week MVP Day 17–
Collect feedback Dev + Ops
3 Deployment 20
Week Roadmap Strategic doc PM Day 21–
Timelin
Phase Task Subtask Team
e
4 Finalization preparation 23
Week Marketing Online and referral Marketing Day 24–
4 Execution campaigns Team 30
5) Risk Management Strategy
Risk Assessment Framework
I have identified 24 critical risks across 6 categories with comprehensive
mitigation strategies:
Critical Priority Risks (Risk Score 16+):
Data security breaches
Low service provider adoption
Poor service quality
High customer acquisition costs
Strong competitive response
Data protection law violations
Service provider reliability issues
High Priority Risks (Risk Score 11-15):
Platform scalability issues
API integration failures
Revenue model inadequacy
Geographic expansion challenges
Mitigation Strategies
Technical Risks: Multi-layer security frameworks, auto-scaling
infrastructure, redundant API systems, comprehensive device testing
Business Risks: Competitive onboarding incentives, strict quality vetting
processes, multi-channel marketing strategies, unit economics
optimization
Operational Risks: Service provider SLAs, backup provider networks, AI-
powered customer support systems
Legal/Compliance Risks: Privacy-by-design frameworks, regular
compliance audits, legal counsel engagement
5) Key Partners & Activities
Key Partners Key Activities
Domestic Service Providers Vendor onboarding
Payment Gateway & Logistics Partners Service integration
Cloud Service Providers Platform infrastructure
Marketing Agencies Campaign execution
App & Service Design Improvements
Stakeholder Engagement
Vendor Onboarding
Customer Feedback Collection
Marketing Execution
Project Monitoring & Evaluation
Project Assumptions & Constraints
Rapid access to MVP and resources will be available throughout.
Stakeholders will be cooperative and accessible.
Feedback will be collected promptly during MVP deployment.
Constraints
Must be completed within 30 days.
Limited time for UI/UX redesign, vendor integration, and feature
rollout.
Competitor Analysis
Market Customer
Platform Service Range Pricing Model
Presence Rating
Urban Home, beauty, Commission +
Pan India ⭐ 4.5/5
Company repair Fixed
Home cleaning,
Housejoy Commission Tier 1 cities ⭐ 4.0/5
repair
Repairs, Tier 2
Mr. Right Lead-based ⭐ 3.8/5
electronics presence
Membership & Service Structure (As per
Website)
Membersh Price Coverage Benefits
ip
₹200 10% off laundry & dry
Gold 0 Laundry, Dry Cleaning cleaning, coupons
10% off covered
₹300 Laundry, Dry Cleaning, services, exclusive
Platinum 0 Electrical, Plumbing coupons
₹400 All services including 10% off all, premium
Diamond 0 carpentry, filtration coupons
6) UI/UX Design Strategy
User Experience Optimization
Our UX strategy addresses 15 critical components prioritized by impact
and effort:
Critical Priority (Phase 1):
Homepage redesign with clear value propositions
Streamlined 3-step booking flow
Service discovery with detailed categorization
Integrated payment gateway system
Mobile-optimized responsive design
High Priority (Phase 2):
Intuitive navigation with mega-menu structure
Comprehensive service provider profiles
Advanced search and filtering capabilities
Two-way rating and review system
Personalized user onboarding experience
Design Principles
User-Centric Design: Every interface element designed for maximum
usability and conversion
Trust Building: Prominent display of provider credentials, ratings, and
customer testimonials
Transparency: Clear pricing, service descriptions, and estimated
timeframes
Accessibility: WCAG compliance ensuring inclusive design for all users
