POST GRADUATE DIPLOMA PROGRAM IN
GENERAL MANAGEMENT
12 Months, Online | AIM Alumni Status and Benefits
Programme Summary
Post Graduate Diploma in General Management
Institute Name Programme Duration Cost Learning Mode Weekly e ort
Asian Institute of 12 Months USD 3250 Online 7-9 hours/week
Management
Faculty Guest Faculty/ Programme Leader Eligibility Certificate
AIM faculty Industry Experts Senior Industry A Bachelor’s degree in English Upon successful completion of the
Mid-Senior Industry practitioners medium or an equivalent programme, participants will be
Practitioners qualification in any discipline awarded a verified digital
from Universities as recognized certificate by AIM
by AIM
Learning Experience
Live Sessions - Pre-recorded videos with AIM Faculty - High-quality videos -
40+ Live interactive lectures by Learn at your own pace, around your Great learning experience, even while
the AIM faculty and Industry Experts busy schedule on-the-move
On Demand learning - World-class faculty -
Re-watch any lesson/ concept for Learn from the best faculty and
deeper understanding industry practitioners
Frequently Asked Questions
Are there any LIVE sessions with the institute faculty in this course?
Yes 40+ LIVE sessions will be conducted by AIM School faculty. Apart from this, the remaining lectures would be high-quality pre-recorded sessions
to give flexible learning given time constraints of working professionals.
Is there on-campus immersion in this course?
Yes, there is a 1-day campus experience and networking opportunity at the AIM School.
Who grades/ gives inputs on the assignments and projects?
Assignments are reviewed by the Emeritus grading team.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is
published on the programme homepage.
Who is the faculty for the LIVE Masterclass/ Online sessions/ Doubt Clearing sessions?
LIVE masterclasses are done by seasoned Industry professionals, who have real world experience in the domain. Doubt clearing sessions are carried
out by the Program Leaders, as they monitor individual student progress.
Will Emeritus/ Institute help with placement services?
This course is designed with some of the best faculty and to cover relevant topics in a manner that creates positive career outcomes. As an additional
service, we provide resume writing guidance, navigating job search and interview prep along with this course. However we do not o er placement
services with our courses.
What if I don’t find the course appropriate for me after starting the sessions? Can I seek a refund?
We encourage our learners to complete the course to fully understand the concepts and derive valuable learning outcomes. Should you still feel the
need to stop your learning journey, a refund request can be initiated within 14 days of course commencement. However, after 14 days the course fee
becomes non refundable.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends,
family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will
be
sent approximately two weeks after the programme, once grading is complete.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date.
Access to the learning platform is restricted to registered participants per the terms of agreement.
This Course Summary is provided only for your convenience. You are advised to refer to the Course Brochure for more information.
Overview
Adept management is crucial in shaping organizational culture and driving the implementation of
transformations in an increasingly dynamic business environment. The world’s increasing diversity and
mobility make it imperative for organizations to invest in the development of working professionals to
adopt a more global perspective and become proficient in managing cross-cultural teams.
Hence, professionals need to constantly learn, enhance, and sharpen their management skills for the
practice and stronger understanding of contemporary management concepts.
Curated with a strong emphasis on
real-world relevance to meet rapidly
evolving industry needs and trends,
the Post Graduate Diploma Program in
General Management offered by the
Asian Institute of Management is
crafted to deliver multidisciplinary and
multisectoral management learning in
an applied context to enhance the
critical perspectives of participants as
they grow to assume leadership
positions.
Talent is critical to every organization
Investment, through training and development, is the lynchpin to
executing strategic priorities and giving an organization the best
chance to thrive in an uncertain future.
Source: The Future of the Workforce, McKinsey, 2021
Program Highlights
This high-impact program is delivered via video lectures by eminent Asian Institute of Management
faculty who possess the diverse knowledge and experience that will provide you with cutting-edge
insights on pertinent business issues and a new perspective in an evolving market landscape. You gain
the practical skills, actionable strategies, and innovative ideas required to drive within your organization.
Premium School Tag
Diploma from AIM, one of the Philippines' leading business schools with 4 Palmes of
Excellence
Globally Relevant Curriculum
• 7 globally relevant courses for an in-depth understanding of critical aspects of business
• 500 hours of case studies, quizzes, real world examples and assignments
Renowned Faculty
Learn from 11 thought leaders who are renowned faculty at AIM
Flexible Mode of Delivery
72+ Hours of Pre-recorded bite sized video sessions' with ‘72+ Hours Pre-Recorded Video
Lectures* from AIM faculty with for self-paced learning interspersed with live lectures
from renowned AIM faculty and industry practitioners.
Live and Interactive Sessions
40+ live sessions with faculty OR industry experts
Career Coaching Opportunities
Access to AIM and Emeritus Career Services
The programme highlights mentioned above are subject to change based on faculty availability and the desired outcomes of the
programme.
*This programme is primarily self-paced online with some live sessions conducted by programme faculty. The availability of post-
session video recordings is at the discretion of the faculty members, and Emeritus or the institute cannot guarantee their availability.
We have a
curated panel of distinguished industry practitioners who will conduct weekly live doubt-clearing sessions.
**Assignments will be graded by industry practitioners who are available to support participants in their learning journey, and/or by
the Emeritus grading team. The final number of quizzes, assignments, and discussions will be confirmed closer to the start of the
programme.
4 million future leaders enrolled at AACSB member schools,
preparing to solve society’s greatest challenges.
Source: [Link]
The first school in Southeast Asia to receive
accreditation from the US-based Association to
Advance Collegiate Schools of Business
(AACSB), globally recognized as having the
world's highest standards.
Source: [Link]
*The AACSB grants accreditation to less than 15 percent of business schools worldwide, and their seal of approval
indicates that an institution is committed to academic rigor and continuous improvement.
Bringing world-class faculty members from AIM to you.
Be part of the illustrious alumni network of AIM when you earn
the Post Graduate Diploma Program in General Management
from one of the Philippines' leading business schools.
46,000+ Alumni in over 79 countries 16 Alumni Country Chapters
What You Will Learn
Participants will obtain the knowledge and proficient management skills to address and add value
to the multidimensional organizational challenges of tomorrow.
Grasp
key functions in
management as
applied in practice
Gain
digital marketing
skills for effective
product/service ROI
Advance
data-driven
decision-making
skills
Drive
business innovation
for maximum
productivity
Learn
efficient team
building
Develop
and implement agile
business models
Understand
financial implications
for businesses
Lead
business innovation
and manage financial
risk
Participate
in networking
events
Program in Numbers
190+ 95+
Recorded Video Lectures Assignments
70+ 45+
Case Studies Discussion Boards
20+ 4
Quizzes/Polls/Games/SCORM Demos/Simulations
140+
Additional Reading
40+
Live Sessions with Faculty OR Industry Experts
1-Day
Campus Immersion/Networking Opportunities
*Live session schedule and speaker is subject to change and confirmation will be provided post program start.
AIM Alumni Status and Benefits
AIM alumni can be found at the highest levels of
responsibility in private, public, and non-profit sectors
throughout the Asia-Pacific and in other parts of the
world.
Join the vast network of AIM Alumni, and collaborate with
an exclusive league of industry experts as you gain access
to special resources, benefits, perks, and offers.
Networking Opportunities
46,000+ alumni in over 79 countries
Use of facilities in the Knowledge Resource Center
20% off on AIM SEELL Courses
Exclusive invites to events
Alumni Engagement Platform [Link]
Use of Facilities in the Knowledge Resource Center
18,000 Printed Materials
Half a Million Electronic Files
Management Research Reports
International Databases such as Euromonitor, EBSCO
Special Savings and Pricing
Programs, Seminars, and Conferences
Partner Establishments
Exclusive Invites to Events
Brewing@AIM
Class Reunions
Annual Homecoming Events
President’s Cup
Beer Pubs
Mentoring Program
Masterclasses
All benefits are subject to change at the discretion of Asian Institute of Management.
Emeritus Career Support
Stepping into a business leadership career requires a variety of job-ready skills. Below given
services are provided by Emeritus, our learning collaborator for this program. The primary goal is
to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
Resume building Interview preparation
videos videos
Linkedln profile building
Interview guidebooks
videos
Glossary of resume
templates
Note: AIM or Emeritus do not promise or guarantee a job or progression in your current job. Career
Services is only o ered as a service that empowers you to manage your career proactively. The Career
Services mentioned here are o ered by Emeritus. AIM is not involved in any way and make no
commitments regarding the Career Services mentioned here.
In response to the dynamic environment of executive
learning, SEELL is proud to offer Post Graduate
Diploma Programs, the first of which is in General
Management. Taught completely online by industry
experts and featuring videos and learning activities, the
program is accessed according to the convenience and
pace of each student. And with our Alumni Office’s
expansive network and the generous resources of our
Career Services Office, our graduates enjoy exclusive
opportunities for career advancement.
Alberto G. Mateo Jr.
Clinical Professor
Head, School of Executive
Education and Lifelong Learning
Real-world Curriculum
The program consists of core modules covering the fundamentals of all the functions of management.
Module 1 Module 2
Business Analytics for Decision Making People Management
Data Analysis Introduction to Organizational Behaviour
Probability and Decision Making under Personality and Values
Uncertainty Attitudes, Emotions, and Moods
Confidence Interval Perception and Individual Decision Making
Hypothesis Testing Leadership Power and Communication
Regression Analysis Understanding Work Teams
Multiple Regression Analysis Organizational Culture Review and
Time Series Analysis and Forecasting Integration
Optimization Motivation and Reward System
Module 3 Module 4
Operations and Supply Chain Management Financial Statement Analysis
Introduction to Supply Chain Management Introduction to Unit and Accounting
Physical Retail versus E-Commerce Supply Statement of Financial Position, Statement
Chain of Comprehensive Income, and Statement
Designing Global Supply Chain Networks of Cash Flows
Forecasting and Planning in Supply Chain Financial Statement Analysis
Management Working Capital Management
Coordination in Supply Chain Management Capital Budgeting
Scaling up Your Supply Chain Cost Behaviour and Cost Volume Profit
Managing Uncertainty in Supply Chain Analysis
Sustainability in Supply Chain Costs for Decision Making
Performance Measurement and Evaluation
Frameworks
Module 5 Module 6
International Business Entrepreneurship and Innovation
Framing International Business What Drives Entrepreneurship
Challenges and Opportunities in International Ecosystems and Culture
Business Product/Service Innovation with Design
Successful Strategies and Responses in Thinking - Defining the Challenge
International Business Product / Service Innovation- Ideation
Overview of Asian Business Systems Business Model Innovation
Starting, Growing, and Doing Business in Asia Refining the Value Proposition
Competing in Asia Dual Transformation and Open Innovation
Global Performance Management Corporate Venture Capital and Innovation
Coaching for Leaders Management Systems
Module
7
Digital Marketing
Introduction to Digital Marketing
Traditional Digital Marketing Strategy
Marketing Analytics
Social Media Analytics
SEO Analytics and Email Analytics
Customer Journey Analytics
Digital Marketing Strategies: SMART Goals,
KPIs, and Website Design
Digital Marketing Strategies: Social Media
Marketing and Search Marketing
Industry Examples
Facebook Apple Inc Starbucks FedEx Metro Pacific
Case Studies
What Business Is Zara In? Sequoia Capital
Understand how fashion Examine the entrepreneurial
retailer ZARA solved opportunities in Southeast
challenges and achieved Asia through the lens of
growth via a distinctive Sequoia Capital and uncover
design-on-demand reasons for pursuing
operating model. business/enterprise in the
region.
Bonuses in Bad Times Barsade
Is paying a bonus an The contagion we can control.
either/or choice? Is all What role does awareness and
decision making only about consciousness play in one's
data and no emotion? What ability to control the contagion?
is the price of swinging What are the physiological and
towards one alternative? neurological processes that
influence one's thinking and
action?
Bob’s Meltdown [Link]:
How does one communicate Supply Management
the need for change? Focus on operations
How does the leadership management, supply chain
hold everyone accountable management, logistics,
for their behavior and business strategy, or
ensure they are aligned with marketing, and how Amazon
the organizational values? became one of the largest
online retailer in the world.
Bradberry Davenport
What personality type is Examine how organizations
more successful in the like Amazon, Harrah’s, Capital
workplace? Do the One, and the Boston Red Sox
preferences, decide one's have dominated their fields by
ability to perform in a role? deploying industrial-strength
What role does analytics across a wide variety
flexibility play? of activities.
Renowned Faculty
Alberto G. Mateo, Jr.
Clinical Professor | Head, School of Executive Education and Lifelong Learning
Asian Institute of Management
Alberto G. Mateo, Jr. is a seasoned business leader, educator, and certified coach. He earned his
coaching certification from the Neuro Leadership Institute and is currently a practicing executive
coach. Professor Mateo brings with him thirty-four years of progressive experience in the fields of
general management, finance, human resources, and management education with multinational
sales organizations and academic institutions. He is currently the Head of the School of Executive
Education and Lifelong Learning at the Asian Institute of Management. Before joining AIM, he was
the President and Managing Director of HP Inc. and Pfizer, Inc. in the Philippines.
Dr Matthew George O. Escobido
Adjunct Faculty
Asian Institute of Management
Matthew George O. Escobido is an Adjunct Faculty of the Institute. His expertise lies in
Analytics, Innovation, and Operations. He was the Program Director for the Institute’s
Department of Science and Technology-Leaders in Innovation Fellowship programs and the
former academic program director for the Master of Science in Innovation and Business. He
started the Institute’s Analytics Lab and Innovations Lab. He holds a Masters in System Design
& Management from the Massachusetts Institute of Technology, a Master of Science in
Mechanical Engineering at the Toyohashi University of Technology and an ABD (All but Ph.D.
Dissertation) in Physics from the University of the Philippines.
Maria Eulalia M. Herrera
Adjunct Faculty
Asian Institute of Management
Maria Eulalia M. Herrera is an Adjunct Faculty at the Institute. She holds a Master of Arts in
Learning Disabilities from Northwestern University, USA. She also has a Bachelor of Arts in
Behavioral Science from De La Salle University Philippines. Her expertise lies in Human
Capital Management. She was previously the Human Resources Manager at San Miguel
Corporation and was formerly the Senior Vice President for Human Resources at Citigroup.
Renowned Faculty
Rebecca R. Ricalde
Adjunct Faculty
Asian Institute of Management
Rebecca Ricalde began her professional career at Nestle Philippines in 2003, where she went
from Sales and Marketing Trainee to Channel Sales Development Manager. After obtaining
her MBA in the United States in 2011, she joined Amazon as an Operations Manager for the
Pathways Leadership Program in Phoenix and then in Seattle as a Program Manager with the
Global Customer Returns team.
Upon her return to the Philippines in 2013, Professor Rebecca took on the position as Head of
Marketing for start-up 701 Search Inc. and then as Assistance Vice President for Digital
Commerce at Voyager Innovations, Inc. Before joining AIM, Professor Rebecca was the Senior
Vice President- Category Director for Consumer Goods at Lazada E-Services Philippines.
Professor Rebecca earned her MBA from the Wharton School of the University of
Pennsylvania, majoring in Marketing and Operations Management and Strategic
Management. She received her Bachelor of Science degree in Industrial Engineering from the
University of the Philippines-Diliman. While at Wharton, she was also a Teaching Assistant for
the Advance Study Project in Marketing and Director for the Wharton Women in Business.
Jose Adolfo M. Mariquit
Adjunct Faculty
Asian Institute of Management
Jam Mariquit has been working in the field of competitive intelligence (CI) and business
strategy for over 25 years. He also used to serve as an air force fighter pilot. A pioneer of CI
around the Asia Pacific region, he established the first CI knowledge process outsourcing
(KPO) company in the Philippines in 2002. He has been involved in over a thousand intelligence
projects worldwide. He has advised global multinational companies by supplying them with
critical market, industry, company, and competitive intelligence to support business plans,
expansion programs, market entry, mergers and acquisitions, and strategy development. He
has worked in Hong Kong, Singapore, Jakarta, Boston, and New York. He has also trained over
10,000 Asian executives and managers in the art and science of CI. He is an expert in strategy,
intelligence, scenarios, wargames, and negotiations.
Renowned Faculty
Maria Angelica B. Lleander
Adjunct Faculty
Asian Institute of Management
Ma. Angelica B. Lleander (Marian) is a leadership and team coach with a Professional
Certified Coach credential from the International Coach Federation (ICF). She obtained her
coaching training and certification from the Hudson Institute of Coaching (Santa Barbara,
California) in 2012. She has been in the field of human resources development for more than
30 years, heading the country Human Resources functions of global companies such as
Pfizer. She has a Master of Arts in Psychology degree from the Catholic University of
America, a Master in Business Administration degree, and a Bachelor of Science degree in
Psychology from the University of the Philippines.
Dr Enrique Martínez Galán
Assistant Professor | Academic Program Director Master in Development Management
Asian Institute of Management
Enrique Galan is a passionate executive and academic with 15 years of experience in
development finance, international development, international trade, Foreign Direct
Investment, and international business. Former member of the Board of Directors of the
Asian Infrastructure Investment Bank and the Asian Development Bank. Previous experience
in the European Commission, World Bank, and the Ministries of Foreign Affairs and Finance in
Portugal. Ph.D. in Economics in ISEG-Lisbon School of Economics and Management of the
University of Lisbon. Executive course in mastering negotiation at the John F. Kennedy School
of Government of Harvard University. Author and co-author of several books and book
chapters in development finance, international trade, international business, and foreign
direct investment. Co-author of peer-reviewed scientific articles published in: The World
Economy, Applied Econometrics and International Development, Baltic Journal of European
Studies, Portuguese Economic Journal, Portuguese Review of Regional Studies, and Journal
of Research Administration.
Ronil S. Sujan
Adjunct Faculty
Asian Institute of Management
Ronil Sujan is a Certified Board Director, Entrepreneur, and Venture Capitalist. Prof Ronil
brings over 25 years of leadership in banking and finance. He served in notable roles with
Rabobank Group, including Co-Founder of Netherlands-based Rabobank in India and
Managing Director and Head of Rabobank / Rothschilds for Asia-Pacific over 14 years. He is
the Co-Founder and CEO of Raaga Holdings, a Singapore-based multi-asset investment firm.
He also serves as Entrepreneur-in-Residence at INSEAD and as Adjunct Faculty at the Asian
Institute of Management. Prof Ronil is an alumnus of INSEAD and a Citizen of Singapore.
Renowned Faculty
Rafael L. Camus
Clinical Professor | Academic Program Director Master in Innovation and Business
Asian Institute of Management
Rafael L. Camus is the Academic Program Director of the Master of Science in Business and
Innovation program and a Clinical Professor at the Asian Institute of Management. Previously,
he was the Head of Innovation for four years at ABS-CBN Corporation, the largest media
conglomerate in the Philippines. As the Head of Innovation in ABS-CBN, he worked to
establish the practice of Innovation across the entire organization by setting up the Innovation
Consulting Group and working with the operating business units to ideate and implement
their projects. The group became the company’s center of excellence in the fields of Design
Thinking, Agile, Lean Startup, and Business Model Design.
Stephanie B. Guerrero
Adjunct Faculty
Asian Institute of Management
Stephanie Balois Guerrero has over 18 years of experience in marketing and sales. She has
experience in digital marketing, brand development, brand building, customer marketing, and
operations in the Philippines, South East Asia, and the US. She has worked in established
organizations such as Unilever, Citibank, AXA, and Warner Bros, and start-up environments
such as Uber and Tim Hortons Philippines. Her exposure to different industries, such as food
and beverage, fast-moving consumer goods, financial services, banking, entertainment, and
tech, make her an excellent resource for different types of businesses. She is currently the
Chief Operating Officer of Evident Integrated Marketing and PR and is passionate about
purpose marketing and esports. Stephanie has a degree in Industrial Engineering from the
University of the Philippines and an MBA from Harvard Business School.
Note - Programme Faculty for the live sessions might change due to unavoidable circumstances,
and revised details will be shared closer to the programme start date.
Certificate
Upon successful completion of the program, participants will receive a verified digital certificate
from the Asian Institute of Management.
Note: All certificate images are for illustrative purposes only and may be subject to change at the
discretion of the Asian Institute of Management.
*Emeritus or the institute does not guarantee availability of any live faculty session recordings.
Admission Requirements
Eligibility A Bachelor’s degree in English medium or an equivalent qualification in any
discipline from Universities as recognized by AIM.
Work Executives transitioning from technical to managerial roles or mid to senior
Experience managers wanting to improve their existing skills and understand the latest
management principles and applications to assume more responsibilities.
English Applicants should meet requirements for either A or B:
Proficiency A. Applicants may provide their successfully completed Bachelors degree
Requirements whereby the medium of instruction was conducted in the English language.
Applicants must provide their degree certificate and/or marksheet which
clearly shows the medium of instruction was in English.
B. For applicants holding a successfully completed Bachelors degree whereby
the medium of instruction was conducted in a language other than English,
applicants should provide their degree certificate and marksheet and also
one of the following:
1. Evidence of completion of a course with Emeritus.
2. IELTS Academic with an overall band score of not less than 6.
3. Should either 1 or 2 be not available, Emeritus will provide the applicant
with the Pearson test of written and spoken English (Versant test) for
which they must score a minimum of 59.
Application Fee
Round Application Fee Deadline
Round 1 US$30 October 31, 2023
Round 2 US$50 November 29, 2023
Round 3 US$75 December 22, 2023
Note: Admission reviews will be conducted by Emeritus.
Program Details
Program Fee: Program Duration: Program Starts:
US$3,250 12 Months, Online 22 December, 2023
7-9 Hours/Week
About The Asian Institute of
Management (AIM)
The Asian Institute of Management (AIM) is an Asian pioneer in management education. The
Institute was founded in 1968 by a consortium of prominent business leaders, Philippine
academic institutions, and the Harvard Business School. AIM is the first school in Southeast
Asia to receive accreditation from the US-based Association to Advance Collegiate Schools of
Business (AACSB), globally recognized as having the world's highest standards. Throughout its
history, the Institute has sought to empower students to thrive in challenging, rapidly shifting
environments. It achieves this by encouraging a more considerate, effective, and sustainable
approach to business in society.
Emeritus Insights
Get access to Emeritus Insights – a microlearning platform
for you to learn and upskill from best-selling books, subject
matter experts, top faculty, and the Harvard Business
Review. You will have unlimited access to 5000+ bite-sized
video lessons across 50+ in-demand skills for 1 year as part
of this program.
The Wall Street Journal
Complimentary Annual Digital WSJ Membership
As a participant in the program, you can enjoy a complimentary annual digital membership to The
Wall Street Journal, giving you unlimited access to award-winning journalism across any device.
From business and world news, to technology and life and arts, WSJ provides ambitious and fact-
based reporting that readers can trust.
About Emeritus
The Asian Institute of Management is
collaborating with online education provider
Emeritus to offer a portfolio of high-impact
online programs. Working with Emeritus gives
AIM the advantage of broadening its access
beyond its on-campus offerings in a collaborative
and engaging format that stays true to the
quality of AIM.
Emeritus’ approach to learning is built on a
cohort-based design to maximize peer-to-peer
sharing and includes live video lectures with
world-class faculty and hands-on project-based
learning.
More than 250,000 students from over 160
countries have benefitted professionally from
Emeritus’ courses.
[Link]
Speak with a program advisor
SCHEDULE A CALL
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APPLY NOW
E-mail: info@[Link]
Call: +63 3444 74054
We hope to respond to your enquiry in less than 24 hours.
Our responses may take up to 72 hours during weekends and holidays.
WhatsApp an Advisor at +65 8014 3066*
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