Model 2018 marketing.
57. A set of interdependent organizations involved in the process of making a product or
service available for use or consumption by the consumer or business user is called
a(n):
a. retailer.
b. wholesaler.
c. distribution channel.
d. logistics.
58. ______________ beliefs and values are open to some degree of change.
a. Crucial
b. Core
c. Primary
d. Secondary
59. According to Engel's law, as income rises:
a. the percentage spent on food rises.
b. the percentage spent on housing increases.
c. the percentage spent on other categories increases.
d. the percentage spent on savings remains constant.
60. The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:
a. interstate commerce.
b. marketing ethics.
c. unfair and deceptive acts or practices.
d. competitive advertising of objective product benefits.
61. In evaluating messages for advertising, telling how the product is better than the
competing brands aims at making the ad:
a. meaningful.
b. distinctive.
c. believable.
d. remembered.
62. When an importing country sets limits on the amount of goods it will accept in certain
product categories it is called a(n):
a. quota.
b. barrier.
c. tariff.
d. embargo.
63. According to the price/quality strategy matrix, when a company overprices its product
in relation to its quality it is considered to be using which type of strategy?
a. Good-value strategy.
b. Premium strategy.
c. Overcharging strategy.
d. Snob strategy4
64. ___________________ is the practice of adopting policies and developing strategies that
both sustain the environment and produce profits for the company.
a. Environmentalism
b. Environmental sustainability
c. Consumerism
d. Consumer accountability
65. A ________________ is a promotion strategy that calls for using the sales force and
trade promotion to move the product through channels.
a. push strategy
b. pull strategy
c. blocking strategy
d. integrated strategy
66. Consumer goods with unique characteristics or brand identification often requiring a
special purchase effort are called:
a. custom products.
b. specialty products.
c. convenience products.
d. shopping products.
67. Even though buying roles in the family change constantly, the ___________ has
traditionally been the main purchasing agent for the family.
a. wife
b. husband
c. teenage children
d. grandparent
68. A(n) _______________________ is a retail store that carries a narrow product line with a
deep assortment within that line.
a. shopping goods store
b. convenience store
c. specialty store
d. department store
69. The purpose of strategic planning is to find ways in which the company can best:
a. overcome losses.
b. use its strengths to take advantage of attractive opportunities in the environment.
c. avoid paying taxes.
d. avoid the expense of costly research and development while still getting the
benefits.
70. Which of the following is NOT one of the five stages of the buyer decision process?
a. need recognition
b. brand identification
c. information search
d. purchase decision7
72. If a firm were to bid to do a "turnkey" operation where they would choose a building
site, designing a cement factory to build the plant, hire construction crews, assemble
materials and equipment to run the new factory, and turn over the finished factory
ready to operate to the owners, the firm would be using which of the following?
a. Core process products selling
b. Design products selling
c. Reciprocal selling
d. Systems selling
73. According to the text, the most dramatic of the environments that affect marketing
and appears to be now shaping our world is the ________________ environment.
a. natural
b. demographic
c. economic
d. technological
74. The "in" suppliers are most likely to get nervous and feel pressure to put their best
foot forward in which of the following types of buying situations?
a. modified rebuy
b. new task buying
c. straight rebuy
d. indirect rebuy
75. All of the following are ways that marketing plays a key role in the company's
strategic planning EXCEPT:
a. marketing provides a guiding philosophy.
b. marketing is the only discipline that can provide a formal structure for the
planning effort.
c. marketing provides inputs to strategic planners by helping to identify attractive
market opportunities.
d. within individual business units, marketing designs strategies for reaching the
unit's objectives.
76. Which of the following is foreign owned (even though it is traditionally thought of as a
U.S. company)?
a. IBM
b. Xerox
c. Kodak
d. Universal Studios10
