ATTITUDES
Organizational Behavior
Attitudes
Contents
▪ About attitude
▪ Components of attitudes
▪ Types of attitudes
▪ Job related attitudes
Attitudes
“Attitudes”
▪ Persistent tendency to feel and behave in a particular way towards
some object.
▪ Important psychological attribute of individuals which shape their
behaviour.
▪ Way the person feels about something – a person, a place, a
commodity, a situation or an idea.
▪ When you say “I like my job” or “I hate beggars” they represent your
attitude towards job/ beggars.
Attitudes
▪ Attitudes are formed over the years by various means, Starts from
childhood and continues lifelong. Parents have great impact on
attitude of child.
▪ For instance a person may have positive and negative attitudes
towards religion, politics, politicians or countries.
▪ Our attitude might be based on the truth, or what we might
consider to be the truth
▪ It is possible for people to change their attitude. For that, one
would need to change the way he/she thinks, feels, or behaves.
Components of attitudes
ATTITUDE
Behavioural
Cognitive
Affective > Tendencies to
> Beliefs &
> Feelings behave in a
Knowledge
about an particular
about the
object manner towards
object
the object
Components of attitudes
▪ The three main components of the attitudes :
▪ Cognitive component : this involves a person’s belief/
knowledge about an object. For example : “ My Pay is very
low”.
▪ Affective component : this involves a person’s emotions/
feelings about the object. For example : “ I am angry over how
little I’m paid”.
▪ Behavioural component : the intention to behave in a certain
way towards object. For example : “I am going to look for
another job that pays better”.
▪ Cognition, affect and behaviour are closely related.
Components of attitudes
Behavioural Cognitive
Positive or
Negative
attitude
Affective
Types of attitudes
Types of attitudes
▪ Positive attitude : Individuals who have a positive
attitude will pay attention to the good, rather than
bad in people, situations, events etc.,
▪ Confidence, Optimism, Sincerity and Reliability are
traits that represent positive attitude.
▪ Negative attitude : People with a negative attitude
ignore the good, and pay attention to the bad in
people, situations, events etc.,
▪ Hatred, Pessimism, Resentment and Doubt are
traits that represent negative attitude
Types of attitudes
▪ Neutral attitude : People with a neutral attitude
don't give enough importance to situations or
events.
▪ Unemotional, Detachment, Indifference are traits
that represent neutral attitude.
Job related attitudes
▪ Job-related attitudes are positive or negative evaluations held by
employees about various aspects of their work environment.
▪ Three important attitudes concerned with job :
▪ Job satisfaction
▪ Job involvement
▪ Organizational commitment
Job related attitudes
▪ Job satisfaction
▪ A collection of positive or negative feelings that an individual holds
toward his job.
▪ A person with a high level of job satisfaction holds positive feelings about
his job and is opposite with a person of low level of job satisfaction.
▪ Job Satisfaction refers to the emotional state of the worker about specific
job factors.
▪ Job factors like mentally challenging work, equitable rewards and pay
system, understanding and friendly supervisor, supportive colleagues,
comfortable working conditions etc. lead to favourable evaluation of the
job
Job related attitudes
▪ Job satisfaction improves productivity of individuals.
▪ Dissatisfaction results in absenteeism, low productivity and complaints.
▪ Job involvement
▪ It is the psychological and emotional extent to which someone
participates in his/ her work, profession and company.
▪ Job involvement reduces absenteeism and employee turnover
Job related attitudes
▪ Organizational Commitment
▪ Identifying with a particular organization and its goals, and wishing to
maintain membership in the organization.
▪ The more committed they are towards the organization’s goal the less is
the likelihood of leaving the organization
Thank you
