Social
Networking
:Rise of Social Media
INTRODUCTION
Human Beings by and large are social.
They feel an inherent need to connect
and expand their connections.
“There is a deep rooted need among
humans to share.”
This Need of constant connectedness
And sharing Ideas has led to the rise
of networks called Social Networks.
Today there are lot of online social
networking websites and
Applications where individuals
volunteer information about
themselves and their social
networks.
Social networking allows for like-
minded people to come up and
share their ideas
HISTORY OF SOCIAL NETWORING
1971
DEFINITION
“The use of dedicated websites and
applications to interact with other
users ,or to find people with similar
interest to one’s own.”
The creation and maintenance of
personal and business relationships
especially online.
SOCIAL NETWORKING WEBSITES
Social Networking Website - is a place where a
user can create a profile and build a personal
network that connects the user to others users.
Instagram : A photo and video sharing site.
Facebook : General : photos, videos blogs, apps.
Linkedln : Business and professional networking.
Italki : Language learning social netwok . 100+ languages
Twitter : Micro-blogging, RSS , Updates.
Pinterest : Online pinboard for organizing and
sharing things you love.
VK : General, including music upload ,listening and search
Quora : Questions and answers.
Google+ : Photo sharing platform built by Google.
Tumblr : Micro-blogging platform and social networking
website
Characterstics of A Social Networking Website
Build Profile Upload
People can build Content
These sites allow
their own profile members to
for others to see upload content
free of cost.
Free web address Community driven
Each member gets a Social networks sites are built
unique web address that and thrive from community
becomes identity of that concepts just like communities in
individual or business. real world.
Build Conversations Feed section
People can comment You see the content
on other’s content tailored to you
90
80
Fig :
Showing % 70
of online
American 60
Adults
50
who use
Facebook
Instagram
these
Pinterest
40 Twitter
social Linkedln
media 30
Platforms
20
10
0
2012 2013 2014 2015 2016
Uses of Social Networking
A social Networking Site is a very good platform
for advertising and promotional activities.
To stay up to date with News and current
events.
To share our view point globally on current
affairs.
To stay in touch with friends, family and
relatives.
Helps us to interact with new people
Helps in building communities and
promoting various events
Advantages of Social Networking
Connects with Real time News Great Spreading
people all over and information opportunities for Awareness
the world discovery Business owners
• Provides ability to • If you want to know • Business owners • Information can
instantly reach What’s going on in the can connect with spread like wildfire
people from world, all you need to current on social media
Anywhere. do is jump on social customers, sell
media. their products and • This ability can
• Meet brand new expand their used to create
people on Twitter • You can customize reach using social awareness about
from cities or regions your news by choosing media. important
you have never even to follow exactly what campaigns and
heard of before. you want. events
Building Invaluable Catch Staying
promotional
Communities tool criminals connected
• One can seek • Artists, musicians and • People often do • Social Networking
out groups that producers can reach a not think about sites provide ability
are focused wide audience through consequences of to maintain instant
towards one’s social networking what they post. connections with
special interest websites. Pictures of them our dear ones and
and hobbies. doing illegal things others.
• This allows to or even bragging
• This builds a promote and market posts about crimes.
community. their products and
services. • All these helps in
catching criminals.
Disadvantages of Social Networking
Perpetuates False Causing Major
and Unreliable Privacy Issues relationship
information Problems
• Rapid spread of • With so much • Diminishes
False News sharing going understanding and
on, issues over thoughtfulness.
•This information privacy will
can cause panic always be a big •Lack of Emotional
and severe concern. connection.
misinformatioin
society •Lack of meaningful
conversations.
Causes Online interaction
Causes Distraction and substitution for
Depression procrastination offline interaction
• How often do you see
• Since people are
• Exposure to social media someone look at their
phone? People get connected all the time, it’s
can cause depression and
distracted by the social a lot easier to have a
anxiety in Youths.
media apps. conversation.
• Posing a threat to life and
• Browsing social media • Which is why people tend
career.
can also feed to substitute face to face
procrastination habits and interaction.
become something people
turn to in order to avoid
responsibilities or tasks.
Social Networking Facts
• There are 3.397 Billion Active Social media users.
• The Average daily time spent on social networking
websites and Apps is 116 minutes a day.
•91 % of retail brands use 2 or more social media channels.
•81 % of all small and medium Businesses use some kind of
social platform.
• Facebook Messenger and Whatsapp handle
60 billion messages a day.
•Social networks earned an estimated $ 8.3
billion from Advertising in 2015.
• 38 % of organizations plan to spend more than
20 % of their total advertising budgets on social
Media channels in 2015 .
• Facebook adds 500,000 new users every day; 6 new
Profiles every second!
• The average person watches 40
minutes of Youtube content a day.
• 90 % of instagram users are younger
than 35.
• More than 40 billion photos have
been shared so far on instagram.
Where is Social media marketing headed?
Survey says
Twitter, YouTube,
and Linkedln
A significant 66 % of marketers plan
on increasing their use of Twitter,
Youtube and Linkedln
Twitter
Youtube
increase
increase
no plans to utilize
no plans to utilize
stay the same
stay the same
4th Qtr
decrease
•Marketers are most keen to learn about Facebook.
•Facebook and Linkedln are the two most important
networks for marketers.
