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Public Relations Overview and Tools

This presentation discusses public relations and publicity. It defines public relations as a field concerned with maintaining a positive public image for organizations. Public relations utilizes tools like press releases, media kits, brochures and newsletters to generate positive press and communicate with the public. The history of public relations dates back to ancient civilizations, though the modern field began formalizing in the late 19th century. The objectives of public relations include building understanding and influencing perceptions between an organization and the public. Publicity is a deliberate attempt to influence public perception through sponsored events, reports, or other activities.

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Priyansh Kapoor
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84 views11 pages

Public Relations Overview and Tools

This presentation discusses public relations and publicity. It defines public relations as a field concerned with maintaining a positive public image for organizations. Public relations utilizes tools like press releases, media kits, brochures and newsletters to generate positive press and communicate with the public. The history of public relations dates back to ancient civilizations, though the modern field began formalizing in the late 19th century. The objectives of public relations include building understanding and influencing perceptions between an organization and the public. Publicity is a deliberate attempt to influence public perception through sponsored events, reports, or other activities.

Uploaded by

Priyansh Kapoor
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

Presentation on

PUBLIC RELATION AND


PUBLICITY
Public realtion

Public relations (PR) is a field concerned with


maintaining a public image for businesses,
non-profit organizations or high-profile people, such
as celebrities and politicians
By the integration of the two human elements of
public and relations we get public relations. It is a
profession that is part and parcel of management
function According to the public relations society of
America “Public relations is a philosophy and
function of management expressed in policies and
practices which serve the public to serve its
understanding and goodwill.”
Tools

There are various tools that can be used in the practice


of public relations. Traditional tools include
press releases and media kits which are sent out to
generate positive press on behalf of the organization.
Other widely-used tools include brochures, newsletters
and annual reports. Increasingly, companies are
utilizing interactive social media outlets, such as
Blogs,
Twitter and
Facebook,
History of PR

PR has existed in some shape or form since the


beginning of civilization itself. PR was born with the
Neanderthal's trading techniques, around 1800 BC in
the Middle East Archeologists have unearthed farm
bulletins in Iran that exhibit an attempt to influence
farmers to use certain techniques. This type of PR can
be evidenced by ancient writings, pottery,
hieroglyphs, and art. Other exact examples of archaic
public relations can be found in Caesar's
commentaries who tried to influence and change the
opinion of the public about their leaders
Objective of PR

Human relations
Free exchange
Better relations
Suggestions and complaints
Discourage misinformation
Understanding
Influencing
Supply of information
Dialogue
Persuasion
Future of PR in India

After the independence it was realised that PR is


necessary in order to communicate for development
and to create a bridge between the public and the
government . Public Relations began to increase in
India in the early 1990s when the government opened
the economy and multinational corporations began to
enter the country Specialization has become
increasingly important and firms are demanding
higher qualifications and skill sets from workers
Publicity

Publicity is the deliberate attempt to manage the


public's perception of a subject.
From a marketing perspective, publicity is one
component of promotion which is one component of
marketing. The other elements of the promotional
mix are advertising, sales promotion, and
personal selling.
Example

Art exhibitions
Event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Advantage

low cost, and credibility (particularly if the publicity


is aired in between news stories like on evening TV
news casts). New technologies such as weblogs, web
cameras, web affiliates, and convergence (phone-
camera posting of pictures and videos to websites)
are changing the cost-structure.
Disadvantage

The disadvantages are lack of control over how your


releases will be used, and frustration over the low
percentage of releases that are taken up by the
media.

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