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Future Generali Channel Development Report

This document provides a summary report of a summer training project conducted at Future Generali India to analyze the company's channel development. The objectives were to check awareness of insurance sector opportunities, awareness of Future Generali, and facts to help the company find prospects. The report outlines the company profile, products, research methodology using primary and secondary data collection via questionnaires. Data analysis and interpretation found most invest in property, are aware of ICICI Prudential and Birla Sun Life, but 95% haven't heard of Future Generali, indicating issues with promotional strategies.

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Vinay Kanaujia
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130 views9 pages

Future Generali Channel Development Report

This document provides a summary report of a summer training project conducted at Future Generali India to analyze the company's channel development. The objectives were to check awareness of insurance sector opportunities, awareness of Future Generali, and facts to help the company find prospects. The report outlines the company profile, products, research methodology using primary and secondary data collection via questionnaires. Data analysis and interpretation found most invest in property, are aware of ICICI Prudential and Birla Sun Life, but 95% haven't heard of Future Generali, indicating issues with promotional strategies.

Uploaded by

Vinay Kanaujia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SUMMER TRAINING PROJECT REPORT

ON
“CHANNEL DEVELOPMENT “
AT
FUTURE GENERALI INDIA
ASHISH KESARWANI
ROLL NO. 9342
CONTENT

 Objective of the study

 Introduction

 Company Profile

 Research Methodology

 Data Analysis & Interpretation

 Findings & Observation

 Suggestion & Recommendation


OBJECTIVE OF THE STUDY

 To check the level of awareness among the people about earning potentials
in insurance sector.

 To know that how much people are aware about Future Generali

 To know about the facts which can help the Company to find its
prospects
INTRODUCTION
COMPANY PROFILE
Future generali is a joint venture between the India-based Future Group and
the Italy-based Generali Group. Future Generali is present in India in both the
Life and Non-Life businesses as Future Generali India Life Insurance Co. Ltd.
and Future Generali India Insurance Co. Ltd.
PRODUCTS OF FUTURE GENERALI

INDIVIDUAL-
• Future Care
• Future Assure
• Future Pension Plan
• Future Pension advantage Plan
• Future Sanjevani
• Future Guarantee Plan
• Future Child Benefit Plan
• Future Aanand Plan
• Riders

GROUP-

• Group Term Life


• Future Generali Group Credit Suraksha
• Future Generali Group Gratuity Plan
RESEARCH METHODOLOGY
Research methodology is the selection of an appropriate research method and
forming some guidelines according to which the research is carried out.

Data collection:
Primary data: - Primary data is the data collected specially for a specific
purpose. The methods used for its collection are personal discussion &
questionnaire etc.

Secondary data:- It is made available through newspapers, journals, company’s


literature and official website.

RESEARCH DESIGN:-

Exploratory research design has been used .

SAMPLE DESIGN:-
Tool used:- Questionnaire.
Sample technique used is convenience sampling.
Sample size is 80 respondents(advisors and general public)
DATA ANALYSIS AND INTERPRETATION

A. Where do you invest your Money?

[Link] Markets
[Link] Funds
[Link] Insurance
[Link]

INTERPRETATION-
Most of the customers invested in property. 25% peoples like to invest in
mutual funds Only 15% peoples invest in insurance
B. Name any private Insurance Companies you Chart Title
are aware of? 15%

[Link] PRUDENTIAL ICICI Prudential


25%
2. BIRLA SUN LIFE 60% Birla Sun lIfe
TATA AIG
[Link] AIG

INTERPRETATION-
When I go through the survey I came to know that when we talk about the private
companies in insurance sector then first name that comes in the mind of customer
i.e. ICICI prudential.

C. Have you ever heard about future generali insurance


company?

[Link]
[Link]
INTERPRETATION Through this we have clearly came to know that there is a
problem in the promotional strategies of the company. 95% of the respondent can’t
even heard about future generali

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