Corporate Social Responsibility
DEFINITION OF CSR
MEANING OF CSR
EVOLUTION OF CSR
PRESENTED BY:
ABHILASHA
MODI
“CSR is about how companies manage the
business processes to produce an overall
positive impact on society.”
MEANING OF CSR
Conducting business in an ethical way & in the
interests of the wider community.
Responding positively to emerging societal
priorities & expectation.
A willingness to act ahead of regulatory
confrontation.
Balancing shareholder interests against the interest
of the wider community.
Being a good citizen in the community (corporate
citizenship).
DEFINITION OF CSR
World Business Council for Sustainable
Development:
“We define CSR as business' commitment to
contribute to sustainable economic
development, working with employees, their
families, the local community, and society at
large to improve their quality of life.”
European Commission concise its definition
as:
“ A concept whereby companies decide
voluntarily to contribute to a better society
and a cleaner environment. A concept
whereby companies integrate social and
environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis"
CSR IS:
Corporate social responsibility (CSR), also known
as corporate responsibility, corporate
citizenship, responsible business, sustainable
responsible business (SRB), or corporate social
performance.
CSR policy is whereby business would monitor
and ensure its adherence to law, ethical standards,
and international norms.
Each company should consider how it can enhance
the value of its products for society at large.
CSR is an idea whereby companies integrate
economic, social and environmental concerns in
their business operations.
CONCEPT OF CSR
CSR is a concept in which
organizations consider the
interests of society by taking
responsibility for the impact of
their activities on customers,
suppliers, employees,
shareholders, communities,
other stakeholders, future
generation & on environment.
The organization voluntarily
taking advance steps to
improve the quality of life for
employees & there families as
well as for the local
THE EVOLUTION OF CSR
The concept of corporate social responsibility is not
brand new; however it has evolved considerably in the
last few decades since the phrase “Corporate Social
Responsibility” was coined in 1953 with the
publication of ‘Social Responsibility of Businessmen’
by Howard R. Bowen.
The phrase has been in wide use since the 1960’s and
through the 70’s and 80’ discussion of the concept
grew. Around the same time, big international
companies also faced anti-corporate sentiments
because of environmental and human rights issues. In
fact, companies faced large scale boycotts of their
goods and services to force change.
Though initially CSR was seen as the moral
responsibility of corporate managers, it is now
increasingly being accepted as being in the long
term interest of corporations.
Organizations as well as consumers are
recognizing that companies have a responsibility
not only to their shareholders, but also to
stakeholders including their employees,
consumers, suppliers, communities, legislators and
the environment.
CSR now represents an organizations
contribution to these stakeholders, the society at
large and increasingly the global society in which
they operate.
CSR IN INDIA
In India, CSR has evolved to surround employees,
customers, stakeholders & sustainable
development or corporate citizenship.
The spectrum of CSR includes a number of areas
as human rights, safety at work, consumer
protection, climate protection & caring for the
environment & sustainable management of natural
resources.
From the perspective of the employees, CSR
activities include providing health & safety
measures, preserving employee rights &
discouraging discrimination at workplace.
This helps in fostering a healthy environment
within the company.
EXAMPLE OF CSR
After 1945, TATA implemented social welfare
provisions for its employees that have since become
the legislative norm, from the perspectives of
customers, Csr activities may include commitment
to product quality, fair pricing policies & so on..
Promoting road safety is something MARUTI
believes is part of its responsibility for enabling
people to make optimum use of automobiles. The
running of driver training schools has been
undertaken towards this end.
REFERENCES:
[Link]
[Link]
[Link]
[Link]
