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Magnito Digital's 6-Month Visibility Roadmap

The 6-month roadmap includes conducting market research, analyzing competitors and target customers, designing content, selecting promotional mediums, and setting goals and KPIs to increase brand visibility and generate leads for potential clients. Key aspects are increasing brand awareness through social media ads, blogs, videos and events to attract more customers and fill the sales pipeline. Performance will be tracked through marketing reports and adjusting the strategy accordingly.

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Mir Unes Ifty Zisan
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239 views11 pages

Magnito Digital's 6-Month Visibility Roadmap

The 6-month roadmap includes conducting market research, analyzing competitors and target customers, designing content, selecting promotional mediums, and setting goals and KPIs to increase brand visibility and generate leads for potential clients. Key aspects are increasing brand awareness through social media ads, blogs, videos and events to attract more customers and fill the sales pipeline. Performance will be tracked through marketing reports and adjusting the strategy accordingly.

Uploaded by

Mir Unes Ifty Zisan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Task: Present a short 6 months road map which will help us achieve this goal (We want to

increase our brand visibility and generate conversation which should effectively generate
more potential leads.). Your plan should include regular competitor analysis, target audience,
communication strategy & campaign plan along with the campaign's goal.

. Magnito Digital :
. Is the largest digital agency of Bangladesh, have worked with the largest clients of the
country and have built leading brands in the digital space. Its one of the most awarded
digital agencies of Bangladesh, won Gold to become the ‘Campaign Asia-Pacific :
Digital Agency of the Year 2015’ in the ‘Rest of South Asia’ category.
OBJECTIVE

1 G O A L S E T U P
6 C O M P E T I T O R
A N A LY S I S

C O N D U C T
M A R K E T
R E S E A R C H
2 D E S I G N
C O N T E N T
7
3
R E S E A R C H

8
TA R G E T S E L E C T
C U S T O M E R P R O M O T I O N A L
M E D I U M

4
A N A LY Z E
B U Y E R
P E R S O N A
B U D G E T I N G
9
5 S W O T
A N A LY S I S 10 S E T K P I
GOAL
 Increase brand visibility and generate conversation which should effectively generate more potential
leads.

1. Increase Brand visibility


2. Increase potential Lead
3. Set up outbound sales and fill the pipeline with leads
4. Rank for your target keywords
5. Turn visitors who haven't converted into leads
6. Build case studies from successful clients
7. Start guest blogging
8. Send letters & gifts to clients
9. Automate your marketing reports
10. Virtual Events
11. Have a Flexible Pricing Model
12. Optimize Your Agency Website
13. Optimize Social media presence
Key Competitors

Cookie Jar StrateGeek


Analyzen Cookie Jar is a sister
concern of Asiatic Ltd.,
StrateGeek Digital is WebAble
They have the biggest an award-winning
skilled in Content WebAble is a digital
client base in Social digital marketing
Marketing, Campaign creative agency
Media Bangladesh agency based in
Management, Facebook delivering brand
Dhaka, Bangladesh,.
Ad, Google Ad experiences. With a
& Google Analytics. team of passionate
marketing
technologists
Key Clients
SITUATION ANALYSIS
Challenges

There are more than 50 new and old


agencies working in the industry. As the
industry is evolving so new companies
are coming in this field. Everyone has
different solutions and different pricing
plans
SITUATION ANALYSIS
Solution

Need to increase our brand visibility and generate


conversation which should effectively generate
more potential leads. So need to increase brand
awareness so that more people are getting
attracted
AUDIENCE UNDERSTANDING

As magneto serve brands to increase their


brand visibility, so their target audience
would be big brands, start-up & their
competitor clients. Their target audience
will be the company's CEO, brand
manager. Marketing Manager
CONTENT PLAN
Short product
OVC
videos

Rich media Google


Banner Display ad

Static Banner Influencer


Marketing
PROMOTION PLAN

Facebook ad Pinterest Ad Email Marketing LinkedIn Lead


Generation

Google Search campaign Blog


Thank You

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