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Understanding Organizational Change Dynamics

This document discusses organizational change and provides models for managing change. It defines organizational change and identifies its three main components as structure, technology, and people. Lewin's force field analysis and three-phase change model are presented as frameworks for understanding and guiding organizational change. Resistance to change is examined along with strategies for managing resistance through communication, participation, and empathy. The document also differentiates between incremental, transformational, and strategic change and outlines the roles and characteristics of effective change agents.

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Sriram Kumar
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0% found this document useful (0 votes)
88 views23 pages

Understanding Organizational Change Dynamics

This document discusses organizational change and provides models for managing change. It defines organizational change and identifies its three main components as structure, technology, and people. Lewin's force field analysis and three-phase change model are presented as frameworks for understanding and guiding organizational change. Resistance to change is examined along with strategies for managing resistance through communication, participation, and empathy. The document also differentiates between incremental, transformational, and strategic change and outlines the roles and characteristics of effective change agents.

Uploaded by

Sriram Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Organizational Change

Presented by Team 9

Organizational Change
Definition
Any alteration to the Organizational culture Business processes

Three components of OC
Structure Technology People

Physical environment
Job design /

responsibilities Staff skills / knowledge Policies / procedures

Phases of Organizational Change


Ending
Transition

Communicate reason for change

Transition
Ending Beginning

Identifying Priorities and resistance Minimize obstacles

Beginning

Sustain change Collect feedbacks

Model for Organizational Change

Force Field Analysis


Developed by Kurt Lewin, German American

Pshycologist Significant contribution to the fields of social psychology, organizational development, process management, and change management. Framework for looking at the factors/forces that influence a situation Driving forces
Driving or pushing for change

Hindering forces or Restraining forces Blocking movement towards the goal


Status quo is the result of the opposing forces

Lewins Force Field Analysis model

Force Field Analysis ( Contd)

FORCES FOR CHANGE Equilibriu m

FORCES FOR STATUS QUO --Lack of time -- No exercise facility --No interest in physical activity

--Weight Gain --Lacking energy --Diagnosed potential heart disease --Stressful job

Lewins change model

Lewins change model


Unfreezing

Encouraging individuals to disregard old behaviors by shaking up the equilibrium state that maintains the status quo Moving New attitudes, values and behaviors are substituted for old ones Refreezing New attitudes, values and behaviors are established as the new status quo

Forces for change


External Forces
Globalization Workforce diversity Technological change Managing ethical behavior

Internal Forces
Declining Effectiveness Crisis in organization

Changes in Employee expectations


Changes in work climate

Forces for change


Characteristics of organizations:
Adaptiveness Flexibility Responsiveness

Two forms of change


Planned change Unplanned change

Forces of change
External forces
Internal forces

PROCESS OF CHANGE
Organizations respond to change by continuing to

do what they are good at


Change process involves harnessing the energy

of diverse individuals
Most changes will be met with resistance

RESISTANCE TO CHANGE
Major Reasons Fear of the unknown
New situation introduces ambiguity Occurs when there is little communication about

change

Fear of loss
Jobs, status Loss of positive qualities (such as autonomy) in

existing job

RESISTANCE TO CHANGE
Major Reasons Fear of failure
Increased task difficulty. Questioning of owns own

competencies Not measuring up to elevated expectations Fear of change itself not taking place

Disruption of interpersonal relationships

RESISTANCE TO CHANGE
Major Reasons Personality conflicts
Negative personality engenders negative reactions

Politics Shift of existing balance of power Threat of losing political advantages Cultural values
Viewing strategic initiatives from the standpoint of management teams ideologies Difficult to overcome

MANAGING RESISTANCE TO CHANGE


Traditional View

Resistance to change is something to be overcome


Contemporary view

Resistance is a form of feedback and can be used productively to manage change

3 Key strategies
Communication

Participation
Empathy & Support

MANAGING RESISTANCE TO CHANGE


COMMUNICATION
Encourage open communication Employees need to know rationale behind change Pay attention to informal communication channels

PARTICIPATION
Employees become involved in the change Feeling of ownership

Participation increases commitment

MANAGING RESISTANCE TO CHANGE


EMPATHY AND SUPPORT
Active listening Expression of concerns Emotional support Counselling

Some resistance is inevitable

Proper planning to deal with it early in change process

Scope for Change


Incremental Change Transformational Change
Relatively small scope Modification in work procedure Fine tuning of the organization Making small improvements Change of a large scale Organizational restructuring Moves from an old state to a new known state Involves a series steps

Strategic Change

Organization changes to a radically different state The organization's mission, culture etc., will change dramatically

Role of Change Agents


Change Agent - the individual or group who undertakes

the task of introducing and managing a change in an


organization

Internal

External

Build relationships:
Within the leadership team Between the team and organizational members Between the team and key environmental players

Change Agents
Internal
Advantages: Knows the structure of the organization Careful moves

External
Advantages: Outsiders objective view Impartiality

Disadvantages: Accused of favoritism Objective View

Disadvantages: Limited knowledge about the organization May be viewed with suspicion

Characteristics of Change agents


Young(25-40 age range)

Flexible
Balance of technical and interpersonal skills Tough decision makers Energize people More than one leadership style Comfortable with uncertainty

THANK YOU!!

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