CORPORATE

COMMUNICA
TION
Meaning Corporate communication is a
management function that
offers a framework for the
effective coordination of all
internal and external
communication and also
maintaining favourable
reputation with stakeholders
groups.
[Link] communication

Information and ideas exchange within the organization

itself
(Shareholders,board members and employees)

[Link] communication

Exchange of information both within the organization itself

and outside the organization
(Customers,suppliers,regulators and media)
Corporate communication is a sub-
discipline of mass communication.
True or False?

Ans False

Mass communication means transferring

a message to public
Employee relations is not a part of
corporate communication
True or False ?

Ans False

Corporate communication is a management function that offers a

framework for the effective coordination of all internal and
external communication and also maintaining favourable
reputation with stakeholders groups.
 Key Concepts In Corporate
Communication
Corporat Corporate
Image
e Identity

Managing
Corporate
Corporate
Identity,Image
Reputation
and
Reputation.
Corporate Identity
Name

Logo

Motto
Products
&
services
Building ,st
ationery &
Uniform
These elements help the company
to develop its corporate personality.

Corporate identity is the visual manifestation of

company’s reality.
 Key Concepts In Corporate
Communication
Corpor
Corporate
Identity ate
Image
Managing
Corporate
Corporate
Identity,Image
Reputation
and
Reputation.
Corporate Image
Impression

The Purpose of Corporate Image

[Link],accurate

2. To create goodwill
Factors Influencing Corporate Image

MISSION and
VISION INNER IMAGE
External Image

Positive Corporate
Big Picture 5 factors
Image Creation
External Image
Customer Transparent
Service to your
Manageme Stakeholde
nt rs
Know your
customer well.

Quality of
Established
Products
Media as your Business
and
Best Friend Relationshi
services
Products should be p
Customers,suppliers
tested
,partners and
stakeholders.
 Key Concepts In Corporate
Communication
Corporate Corporate
Identity Image

Corporat Managing
e Corporate
Identity,Image
Reputati and
Reputation.
on
 Corporate
Reputation

This includes public opinions on the

company's products or services or how
the company treats its employees. A
reputation can be positive or negative,
and it can change over time. For
example, a popular news story about a
company can change its reputation, but
so can word of mouth among customers
of the business.
 Essentials of Corporate Reputation

Financial
Workpla Leaders Managem
Ethical Performan
ent
ce ce hip

Behaves Talented
Financially High quality
ethically,admirabl employees,treats
strong,records of Leadership style management,cle
e, worthy of its people
profit, growth they follow ar vision,well
respect,trustworth well,good
prospects managed
y workplace.
 Essentials of Corporate Reputation

Custom Social Emotion

Reliabilit
er Quality y
Responsibi al
lity appeal
Focus
Cares about the
High quality Provides
customer,strong Support good Company should
products and consistent
commitment to causes be kind and fun
services service
customers
 Key Concepts In Corporate
Communication
Corporate Corporate
Identity Image

Managing
Corporate
Corporate Identity,Im
Reputation age and
Reputation
.
MANAGING CORPORATE IDENTITY,IMAGE AND REPUTATION
 Scope of Corporate Communication
Employee Organizational
Communication Development
It is a systematic approach to
Regular updates on company
news, policies, and strategic improving an organization’s
goals. efficiency and effectiveness by
enhancing its processes and
culture.
Reputation Digital
Management Communication
Leveraging digital platforms to reach
Developing plans for responding to
a broader audience:Website
both positive and negative feedback
Management Social Media,Email
or coverage.
Campaigns

Crisis
Media Relations
Communication
Managing communication during
Developing and maintaining
relationships with journalists and
emergencies or crises to
media outlets to ensure positive
maintain trust and provide clear,
coverage of the company
accurate information.
Corporate Communication In India
Hindustan Unilever Limited (HUL):
● Internal Communication: HUL emphasizes employee engagement through regular
internal communications, training programs, and leadership messages. They use
platforms like Workplace by Facebook to connect employees across various locations.
● External Communication: HUL uses integrated marketing communications, combining
TV commercials, print ads, and social media campaigns to promote its wide range of
consumer products. They also actively engage with consumers through initiatives like the
"Pureit Protects" campaign for water purifiers.
● CSR Communication: HUL communicates its CSR initiatives, such as the "Swachh
Aadat, Swachh Bharat" campaign, through various media channels to showcase their
commitment to hygiene and sanitation in India.
Corporate Communication In India
Infosys:
● Internal Communication: Infosys employs internal portals, newsletters, and frequent
video messages from leadership to keep its employees informed and engaged. They also
use Yammer, an enterprise social network, to foster collaboration.
● External Communication: Infosys maintains a robust presence on LinkedIn, Twitter, and
other social media platforms, sharing company updates, thought leadership content, and
CSR activities. They also conduct webinars and virtual events to engage with external
stakeholders.
● Crisis Communication: Infosys has a well-defined crisis communication plan, evident
from their swift and transparent communication during cybersecurity incidents, ensuring
stakeholders are promptly informed about the steps being taken to resolve issues
Examples of Corporate Communication in
Contemporary Scenario (Current Situation
)
Crisis Management: During the COVID-19 pandemic, many companies, such as Airbnb, used
corporate communication to address cancellations and refunds, ensuring customers and hosts were
informed and reassured.

CSR Initiatives: Tata Group’s communication of their efforts in supporting communities and healthcare
infrastructure during the pandemic highlighted their commitment to social responsibility.

Digital Engagement: Zomato, a food delivery service, uses social media effectively to engage with
customers, address concerns, and promote new features and services.

Employee Communication: Infosys regularly updates its employees on new policies, work-from-home
guidelines, and health and safety measures through internal portals and emails.
Ethics and
law in
Corporate
Communicat
ion
 A code of ethics is a set of
principles and guidelines that

Meaning help professionals and

organizations conduct their
business with integrity,
honesty, and fairness. It
outlines expected behaviors,
promotes compliance with laws
and regulations, and provides a
framework for making ethical
decisions. The primary goal is
to build trust, ensure
accountability, and maintain a
positive reputation.
Important Code of Ethics of Corporate
Communications
Highest standard of accuracy and truth when
Honesty communicating with public.

Responsible advocates,voice in marketplace

Advocacy of ideas,facts and viewpoint.

Professional development,research and

Expertise development

Loyalty Being faithful to those they represent.

Deal fairly with

Fairness clients,partners,employee,competitors,vendor
 ● Defamation is a legal term for a
false statement made by a
person that injures another
person's reputation or character.

DEFAMATION
● An example is “Tom Smith stole
money from his employer.” If this
is untrue and if making the
statement damages Tom’s
reputation or ability to work, it is
defamation. The person whose
reputation has been damaged by
the false statement can bring a
defamation lawsuit.
 Types of ● Libel is an untrue defamatory

Defamation statement that is made in

writing.

● Slander is an untrue
defamatory statement that is
spoken orally.

VIDEO
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DEFAMATION
Example of Libel

John, a journalist for a local newspaper, writes an article claiming

that Sarah, a prominent local businesswoman, embezzled funds
from her company. John alleges that Sarah used company money
for personal expenses without providing any evidence to support
his claim. The article is published in the newspaper and later
shared widely on social media platforms.
DEFAMATION
Example of Slander

● During a neighborhood gathering, Sarah tells several

neighbors that Tom, another resident, has a history of
domestic violence and has been seen being physically
aggressive with his partner.
● At a company meeting, Alex, a colleague, accuses Emily,
another colleague, of falsifying expense reports to steal
company funds. Alex claims to have seen evidence of this
fraudulent behavior.
 Intrusion of
Solitude
What is
Appropriation Invasion of
of Name or
Likeness Privacy?
Invasion of privacy is a legal
term. It is used to describe a
circumstance where an individual
Public or organization knowingly intrudes
(a situation where one is
Disclosure of unwelcome or uninvited upon a
person). The intrusion occurs when
Private Facts the person has a reasonable
expectation of privacy, such as in a
bathroom or locker room.

False Light
Intrusion of Solitude
For example:
● Intrusion of solitude occurs when an John watches women
individual intrudes upon another undressing in their homes at
person’s private affairs in a physical night by climbing trees and
manner. An example of intrusion of
using binoculars. One such
solitude is intercepting phone calls or
woman discovered John
peeping on another person. Acts that
may amount to intrusion of solitude peeping on her, and was very
may include: worried and upset.. The woman
● intercepting phone calls may file a civil lawsuit against
● peeping John for invasion of privacy,
● taking photographs without the and request damages for
victim’s knowledge or consent emotional distress.
● video recording the victim in his or
her home without consent or
knowledge
Appropriation of Name or
Likeness For example:
Appropriation of name or An advertising company
likeness occurs when a person or contacts an All-Star basketball
entity uses another person’s player and asks him if they can
name or likeness (photograph or use his voice to record a radio
video) without his permission. commercial. The player
Most states have laws prohibiting refuses, so the company hires
the use of a person’s name or a person that sounds like him
likeness for commercial gain or to make the commercial and
profit without that person’s encourages the public, through
consent. Appropriation of name the use of images in the ads, to
or likeness is often seen when a believe the athlete is actually
business uses the name or photo endorsing their client’s
of a celebrity, without his product.
consent, in advertising their
product or service.
Public Disclosure of
Private Facts For example:
When Mary is having a baby,
Public disclosure of private facts
she consents to the hospital
refers to the dissemination (the
taping (record)the birth for
action or fact of spreading
educational purposes only.
something)of personal
Later, the hospital releases the
information that is not of public
video to another party, and it is
concern or interest, and that is
shown in a commercial setting
not part of public proceedings or
where the public could view it.
records, and which would offend
This is an invasion of privacy,
any reasonable person if
as Mary did not consent to
published or widely
making the birth public
disseminated.
available.
 For example:

False Light Walter leaves his position on the

City Council to care for his wife,
who has serious health problems.
The small town’s local
False light addresses people’s newspaper prints a story about
right to not have false or Walter’s resignation, alluding to
misleading information, which “anonymous sources” reporting
puts them in a false light, made Walter was a little too friendly
public. In other words, it deals with the administrative
assistants and other women at
with the invasion of a person’s
the office. This led to talk about
privacy by disseminating false or
whether Walter had an affair.
misleading information, rather Walter, who is certainly friendly
than the gathering of information with everyone at the office,
through invasion of privacy. never had an affair, and is
terribly embarrassed and
indignant over the incident, and
the damage to his reputation.
 The Copyright Act, 1957
Copyright protects original literary,
dramatic, musical and artistic
works and cinematograph films
and sound recordings from
unauthorized uses. Unlike the
case with patents, copyright
protects the expressions and
not the ideas. There is no
copyright in an idea.
Example
Imagine a musician who writes and records a song. With copyright
protection, the musician has the exclusive right to decide who can
reproduce the song, distribute copies (like CDs or digital downloads),
perform it in public (at concerts or on the radio), and create remixes
or adaptations of the song. This ensures that the musician can
benefit from their creative work and control how it is used
commercially or artistically.

Copyright laws vary by country, but they generally aim to balance

the rights of creators with the public interest in accessing and using
creative works.
Copyright Act
Ownership: Copyright gives the creator or author of a work ownership rights, allowing them to control
how their work is used and distributed.

Duration: Copyright protection lasts for a specific period, typically the life of the author plus 70 years.
After this period, the work usually enters the public domain and can be freely used by anyone.

Scope: Copyright protects original works of authorship fixed in a tangible medium, such as literary
works (books, articles), artistic works (paintings, sculptures), musical compositions, films, and computer
software.

Rights: The rights granted by copyright include the exclusive rights to reproduce, distribute, perform,
display, and create derivative works based on the original.

Registration: In many countries, copyright protection is automatic upon creation of the work and does
not require registration. However, registration may be necessary to enforce copyright in legal disputes.
Right To Information
RTI, or Right to Information, is a fundamental right that allows citizens to ask the
government for information about its actions and decisions. It helps people know
what the government is doing, how decisions are made, and how taxpayer money
is being spent.

RTI empowers citizens to seek clarity and transparency from public authorities by
filing a request, and the government is obligated to provide the requested
information unless it falls under certain exceptions like national security or personal
privacy. This right ensures accountability and helps citizens participate more
effectively in democracy by staying informed about public affairs.
Importance of RTI

Transparency: RTI promotes transparency and accountability in government operations

by enabling citizens to access information about public policies, decisions, and
expenditures.

Empowerment: It empowers citizens to participate more actively in governance

processes and hold public authorities accountable for their actions.

Democratic Right: RTI is essential for upholding democratic principles by ensuring that
citizens have the right to know and question the workings of government bodies.
Various Aspects of Media Law
Related to Digital Piracy
Copyright Law

● Disney: Copyrights characters like Mickey Mouse and various

animated films.
● Microsoft: Copyrights software programs like Windows and
Office, protecting the code and design.
● Sony: Copyrights music produced by its artists and films
produced under its studio.
● Warner Bros.: Copyrights movies like "Harry Potter" and
"Batman," safeguarding the scripts and visuals.
Various Aspects of Media Law
Related to Digital Piracy
Copyright Law

● Protects original works of authorship, including music, movies,

software, and literature, from unauthorized copying, distribution,
and performance.
● Example: The case of Capitol Records, LLC v. ReDigi Inc. where
ReDigi, a company that allowed users to resell digital music files,
was found to have violated Capitol Records' copyrights because
their system created unauthorized copies of the music files.
Various Aspects of Media Law
Related to Digital Piracy
Trademark Law

● Nike: The "Swoosh" logo and the slogan "Just Do It" are
trademarked, protecting their brand identity.
● Coca-Cola: The distinct bottle shape and the Coca-Cola name are
trademarked, preventing others from using similar branding.
● Apple: The Apple logo and the name "iPhone" are trademarked,
ensuring exclusive use in the tech market.
● McDonald's: The Golden Arches logo and the phrase "I'm Lovin'
It" are trademarked, safeguarding their fast-food brand.
Various Aspects of Media Law
Related to Digital Piracy
Trademark Law

● Protects brand names, logos, and other identifiers from being

used without permission, which can include digital content.
● Example: The Adobe Systems Inc. v. Christenson case, where the
defendant was found liable for selling counterfeit Adobe software
online, infringing on Adobe's trademark.
Various Aspects of Media Law
Related to Digital Piracy
Patent Law

Apple: Holds patents for the design and functionality of the

iPhone, including its touchscreen interface.

Tesla: Patents various technologies related to electric vehicle

batteries and autonomous driving( self driving).

Coca-Cola: Has a patent for its unique beverage formula, which

helps protect its secret recipe.

Microsoft: Has patents for software features in Windows and

Office applications, like the user interface design.
Various Aspects of Media Law
Related to Digital Piracy
Patent Law

● Covers inventions and can apply to software and digital

distribution methods.
● Example: The Apple Inc. v. Samsung Electronics Co. case
involved disputes over patented features and technologies used
in smartphones, including digital media distribution
technologies.
Various Aspects of Media Law
Related to Digital Piracy
Digital Millennium Copyright Act (DMCA)

Safe Harbor Provisions:

Protects online service providers from liability for infringing

content posted by users, provided they promptly remove the
content upon notification.
Various Aspects of Media Law
Related to Digital Piracy
Digital Millennium Copyright Act (DMCA)

● Example : You upload a video to a popular video-sharing

website, and the video contains a song that you do not have
permission to use.
● Copyright Owner's Notice: The music company that owns the
rights to the song sends a notice to the website, telling them
that your video infringes on their copyright.
● Website's Response: The website, following the DMCA's safe
harbor rules, quickly takes down your video.
● The website is protected from being sued by the music company
because they acted promptly to remove the infringing(violating)
content.
Crisis
Communicat
ion
 What do you understand by
crisis ?
What are the different steps in a
crisis?
 Crisis
The main goal of every workplace
crisis communication strategy is to
enable seamless communication
a time of great danger or during crisis within an organization
difficulty; the moment when
things change and get
worse.
CASE STUDY
On April 13, 2009, the Domino's Pizza corporate office received a notice from
[Link] that it had just posted a video to its site that Domino's should
know about. In the video, two Domino's store employees were seen joking around
as they contaminated customer food orders with unsanitary stunts such as sticking
cheese up their noses before adding it to a customer's sandwich.

It was a nightmare for Domino's and a reality shock for many corporations.

Within limited time ,the video gained viral publicity with more than half a million
views and the major news media covering events.

The company responded 48 hours later by sharing an apology on [Link]

also did not issue any formal press release to the mainstream [Link] crisis
caused dire consequences for the company.

What actions Dominos could take to regain control over the situation and preserve
its reputation?
Guidelines for Handling Crisis

Communicate ,co
Respect the role
mmunicate ,com
of media
municate

Take Centralize
Responsibility information
Guidelines for Handling Crisis

Plan for the

Establish a Crisis
worst,Hope for
Team
the best

Communicate
with Employees Third Parties
 IMPACT OF CRISIS
HUMAN AND LOSS OF
FINANCIAL TECHNOLOGY
SOCIAL TRUST

Employees NATURAL
involved in crisis BONUS ARE REPUTATIONAL
may suffer DISASTERS
CUT DAMAGE
Trauma
STAKEHOLDERS SUCH AS
Stress SALARY ARE
WILL ALWAYS FLOODS
Depression AFFECTED QUESTION
Inability to
concentrate CORRECTIVE
ACTION NEEDS
TO BE TAKEN
Guidelines for Handling Crisis
Empathy Should be expressed
within 30 seconds
$ Caring
Third party ,who has the
Expertise confidence of the
audience.

Giving right information

Honesty $ PR and advertising
openness campaign

Commitm Don’t fake hardships in

front of camera
ents
Accountabi Be transparent
lity
Employee
Communicat
ion
What are the
different sources of
employee
communication?
Sources of Employee Communication
Formal Communication

[Link] Resource Management

Spreading information about the company.

It covers a wide array of communication which includes

● Staff meetings
● Workplace blogs
● Suggestions boxes
● Newsletters
Sources of Employee Communication
[Link] relations systems

PR job is manage how others see and feel about a company in

regards to

Business policies (guidelines developed by the company )and

social values

PR systems project a particular image and emotional tone

through their advertising message.
Example
https://
[Link].c
om/blog/public-
relations-examples/
Sources of Employee Communication
Informal Communication

[Link]-workers/Superior

Play an important role in shaping the internal communications

Co-workers interactions or observation help reflect organizational

realities

2. Organizational Culture

They comprise of set of values,norms,standard of behaviour and

expectations in order to achieve the goals.
[Link] and management

Leaders help to motivate create and innovate others in other to

achieve the companies vision and mission along with the
subordinates
 Sources of Employee Communication
FORMAL Communication Informal Communication

Cell Phone Get togethers

E-mails Picnics

Interactives games
Instant Msg
Poadcastings
Meetings
Online discussion forum
Workshops/Conferences
Linkedin
Webinars
Twitter

Blogging
How can employee
communications be
organized?
[Link] Clear and concise

Using technical jargon will lead to confusion and

misunderstanding.

[Link] the Tone at the Top

CEO and senior management need to set the tone,they need to

be visible and accessible.

[Link] a clear vision and goal

The goal should be such that everyone can understand it.

[Link] the employees

You need to communicate differently with different audiences

Constant survey is required

Ask if they are getting information that they want.

[Link] passion for company

It will be reciprocated by the employee

[Link] many channels

Distribute your message electronically like

In writing

Face to face

At a meeting

The msg should be consistent at all times

[Link] employee first

Always think about your internal people first

Your employee should here it from you before they hear it from
somewhere else.

They should not be surprised by the media report.

[Link] time for Face to Face meetings

Regular meeting of senior management with employee group

ensure that employees have access to the management.

[Link] action with words

Do what you say orelse your credibility will go for a toss

Employee will not believe you.

[Link] in mode of Employee Communication

Many modes like meetings,speeches,skits,videos

[Link] a new approach

Adopting a new approach will keep employee interest alive.

[Link] camp for training ,development

Such camp will make the employees feel a bond with other
employees as well as the management
[Link] Regularly

Be systematic and strategic,keep a calendar with regular dates

for communicating.

14. Measure effectiveness

Set objectives and assess whether you have met them.

[Link] conversations

Have 2 way conversations like face to face meetings,interactive

video calls.
Media
Relations
 relations can
be described
as a
company’s
Meaning interactions
with
editors,report
ers and
Types of media

Radio

Newspap
ers

television

internet
 Importance of Media Relations/
Relevance of media today
Communicate
Message
the culture and
multiplies
More and more public persona
will know if you have Complex
good relation with organisations culture
media. and persona is
Reach will beat communicated easily
local,regional,national
and international
levels.
Positive News
Draw attention are always
to Government. benefited
It can draw attention Positive news offers
to parliament and higher credibility as
others legislators. compared to paid
advertising.
 Importance of Media Relations/
Relevance of media today
Reduce
Third Party
Marketing cost
Endorsements
Good relations with
media will help them Is a good idea to
to reduce the cost. establish the
reputation any
company

Implementing Business
right media Coverage
campaign
The right audience is The audiences get to
target and the key know about the
message is delivered company’s
lot of leads are products,[Link]
generated. dia helps the
company to build
 Importance of Media Relations/
Relevance of media today
Good relations
Third Party
with media
Endorsements
Good relations with
media will help them Is a good idea to
to reduce the cost. establish the
reputation any
company

Implementing Business
right media Coverage
campaign
The right audience is The audiences get to
target and the key know about the
message is delivered company’s
lot of leads are products,[Link]
generated. dia helps the
company to build
 Importance of Media Relations/
Relevance of media today
Building and Managing Reputation: Market Visibility and Brand Awareness:

● Example: A technology company actively engages ● Example: A new startup in the sustainable fashion
with media to highlight its innovation in artificial industry secures media coverage in fashion
intelligence. Positive coverage in reputable tech magazines and eco-conscious blogs. This exposure
publications enhances its reputation as a leader in increases brand visibility, attracts customers
cutting-edge technology. interested in ethical fashion, and supports market
entry.
Crisis Management and Communication:
Influencing Investor Perception:
● Example: An airline faces a safety incident. Effective
media relations help the airline promptly communicate ● Example: A publicly traded pharmaceutical company
updates, safety measures, and corrective actions to engages with financial media to discuss its pipeline of
reassure passengers, stakeholders, and the public. new drugs. Positive coverage and analyst insights
can positively impact investor perception and stock
performance.
 Mention some sources from which media
can glean information
Government Publications and Reports: Statistical Agencies:

● Population Census: Census of India, which provides ● National Statistical Office (NSO): Provides
detailed demographic data. statistical data on economic, demographic, and social
● India Year Book: An annual publication by the factors.
Government of India providing comprehensive ● Reserve Bank of India (RBI): Reports and statistics
information on various aspects of the country. related to the financial sector and economic
● Economic Surveys: Annual surveys conducted by conditions.
the Ministry of Finance that analyze the economy's
performance.
● National Sample Survey (NSS): Periodic surveys on
socio-economic issues by the National Sample
Survey Office (NSSO).
 Mention some sources from which media
can glean information
Academic and Research Institutions: Non-Governmental Organizations (NGOs):

● Indian Council of Medical Research (ICMR): ● Human Rights Watch (India): Reports on human
Research papers and health-related statistics. rights issues.
● Institute of Economic Growth (IEG): Economic and ● PRS Legislative Research: Legislative research and
social research publications. analysis.
● NITI Aayog: Policy research and development ● Centre for Science and Environment (CSE):
reports. Environmental research and reports.

Judicial and Legal Sources: Specialized Publications:

● Supreme Court of India: Judgments and legal ● India Today: In-depth news and analysis on various
opinions. topics.
● High Courts: Regional legal decisions and rulings.
 Mention some sources from which media
can glean information
International Organizations: Corporate Publications and Financial Reports:

● United Nations (UN): Reports and data on various ● Securities and Exchange Board of India (SEBI):
global issues, including India's status. Market data and regulatory updates.
● World Bank: Economic and development data and ● Annual Reports of Companies: Financial
reports. performance and strategic updates.
● International Monetary Fund (IMF): Economic
reports and statistics. Media and News Agencies:

Libraries and Archives: ● Press Trust of India (PTI): News and information
from across India.
● National Archives of India: Historical documents ● United News of India (UNI): News reports and
and records. updates.
● State and University Libraries: Academic ● Reuters: Global news coverage with specific sections
publications and historical documents. for India.
 Explain the principles of good media
relations
Transparency and Honesty: Consistency:

● Always provide accurate and truthful information. ● Ensure that messages conveyed to different media
Misleading the media can lead to loss of credibility outlets are consistent to avoid confusion and maintain
and trust. credibility.
● Be upfront about both positive and negative news. ● Use consistent messaging across all communication
Transparency helps in building long-term trust. channels to reinforce key points.

Responsiveness: Understanding the Media Landscape:

● Respond to media inquiries promptly. Timely ● Know the key players in your industry, including
communication shows respect for journalists' journalists, bloggers, and influencers.
deadlines and fosters good relationships. ● Understand the needs, deadlines, and working styles
● Keep communication lines open and be available to of different media outlets and journalists.
provide information or comments when needed.
 Explain the principles of good media
relations
Building Relationships: Proactivity:

● Develop and maintain good relationships with ● Anticipate potential news stories and be proactive in
journalists and media professionals through regular offering your organization’s perspective.
interactions. ● Proactively pitch stories that highlight your
● Engage with journalists not just when you need organization’s achievements, innovations, and
coverage, but also by sharing useful information, contributions.
insights, and stories that may interest them.
Preparation:
Providing Valuable Content:
● Prepare thoroughly for media interactions. Know the
● Offer newsworthy, relevant, and engaging content that key messages you want to convey and anticipate
aligns with the interests of the media outlet's potential questions.
audience. ● Train spokespersons to handle media interviews
● Provide press releases, background information, and confidently and effectively.
multimedia resources to make it easier for journalists
to cover your story.
 Explain the principles of good media
relations
1. Follow-Up:
○ Follow up with journalists after providing
information or after they have covered your
story. This shows appreciation and helps in
building a stronger relationship.
○ Monitor media coverage and respond to any
inaccuracies or misrepresentations in a
respectful manner.
2. Ethical Conduct:
○ Adhere to ethical standards in all interactions
with the media. Avoid any actions that could
be seen as bribery or manipulation.
○ Ensure that all communications are in line with
legal and regulatory requirements.
Financial
Communicat
ion
What is financial
communication?
Is it relevant part of
corporate
communication?
 Financial communication is all
about sharing clear and
accurate information about a
company's money-related stuff.
This includes things like how
Financial much money the company
Communication makes, how it spends its
money, and what its overall
financial health looks like. It's
important because it helps
everyone who's interested—
like investors, shareholders,
and regulators—understand
how well the company is doing
financially.
 Corporate communication
refers to the way a company
communicates both internally
and externally. It involves the
Corporate strategies, messages, and
communication channels used to convey
information and maintain
relationships with various
stakeholders, including
employees, customers,
investors, media, and the
public.
 Financial communication is indeed a crucial and
relevant part of corporate communication for
several reasons:
Transparency and Trust: Transparent financial Decision Making: Stakeholders use financial information to
communication fosters trust among stakeholders by providing make informed decisions about investing, lending, partnering,
accurate and timely information about the financial health or working with the company.
and performance of the company.
Risk Management: Clear communication of financial risks
Compliance: Companies are often legally required to and challenges helps stakeholders understand potential
disclose certain financial information to comply with threats to the company's financial stability and allows
regulations and standards set by regulatory bodies and stock management to address concerns proactively.
exchanges.
Corporate Reputation: How a company communicates its
Investor Relations: Effective financial communication plays financial information can impact its reputation and credibility
a key role in managing investor relations by keeping in the market.
shareholders and potential investors informed about the
company's financial performance and prospects.
Trace the growth of
financial
communication in
India
Regulatory Framework Development: Technology and Media Advancements:

● SEBI (Securities and Exchange Board of India): ● Digital Communication Platforms: The advent of
SEBI was established in 1988 as the regulator for the digital platforms and the internet has transformed how
securities market in India. It has played a crucial role companies communicate financial information. This
in developing regulations that govern financial includes websites, investor portals, and digital
reporting, disclosure norms, and investor reporting, making information more accessible to
communication by listed companies. stakeholders.

Corporate Governance Reforms: Rise of Investor Awareness and Protection:

● Companies Act Amendments: Various amendments ● Increased investor awareness and protection
to the Companies Act have mandated stricter norms measures have necessitated clearer and more
for financial reporting and disclosure by companies, frequent financial communication by companies.
ensuring greater transparency and accountability. Investors are more informed and demand timely and
accurate information.
Enhanced Disclosure Requirements: Impact of Corporate Scandals and Reforms:

● SEBI has continuously revised and updated ● Scandals and corporate governance failures have led
disclosure requirements for listed companies, to stricter enforcement of regulations and enhanced
including quarterly financial results, annual reports, scrutiny of financial communication practices.
related party transactions, and corporate governance Companies are increasingly under pressure to
practices. These reforms aim to enhance maintain high standards of transparency and integrity
transparency and investor confidence. in their financial reporting.

Integration with Global Standards:

● India has been aligning its financial reporting and

disclosure standards with international practices, such
as the adoption of International Financial Reporting
Standards (IFRS). This facilitates easier comparison
and understanding of Indian companies' financial
performance globally.
 Who are the audience for financial
communication?
Investors and Shareholders: Financial Analysts and Credit Rating Agencies:

● Example: Individual investors, institutional investors ● Example: Analysts from investment banks, equity
(such as mutual funds, pension funds), and research firms, and credit rating agencies (like
shareholders of publicly traded companies. They look Moody's, S&P Global). They analyze financial data,
for financial statements, earnings reports, and industry trends, and economic factors to provide
disclosures to assess investment opportunities and recommendations, ratings, and forecasts to investors
track the company's performance. and creditors.

Employees: Financial Institutions and Lenders:

● Example: Employees of the company who are ● Example: Banks, lending institutions, and creditors
interested in financial performance to understand the who assess creditworthiness and determine loan
company's stability, potential for growth, and terms based on financial health indicators such as
performance-related incentives. cash flow, debt levels, and profitability.
 Who are the audience for financial
communication?
Regulatory Bodies and Government Agencies: Media and General Public:

● Example: Securities and Exchange Board of India ● Example: Journalists, media outlets, and the general
(SEBI), Reserve Bank of India (RBI), and other public who follow financial news to understand
regulatory authorities that require companies to corporate performance, economic impact, and
disclose financial information to ensure compliance implications for stakeholders and the broader
with laws, regulations, and accounting standards. community.

Suppliers and Business Partners:

● Example: Suppliers, vendors, and business partners

who assess the company's financial strength and
stability to determine credit terms, contractual
obligations, and potential for long-term business
relationships.
Financial Advertising is considered as
essential aspect of financial communication
Promoting Financial Products and Services:

● Example: Banks often advertise their savings accounts, credit cards, personal
loans, and mortgage products to attract new customers and retain existing ones.
These advertisements highlight features such as interest rates, benefits,
convenience, and customer service.

Building Brand Awareness and Trust:

● Example: Investment firms and wealth management companies use advertising to

build brand awareness and trust among potential investors. They may highlight
their expertise, track record, and client testimonials to demonstrate credibility and
reliability.
Financial Advertising is considered as
essential aspect of financial communication
Educating the Public about Financial Options:

● Example: Insurance companies frequently advertise to educate consumers about

different insurance policies (life insurance, health insurance, etc.) and the importance of
financial protection. These ads often emphasize peace of mind, financial security, and
family protection.

Differentiating from Competitors:

● Example: Credit card companies differentiate their products through advertising by

emphasizing perks like cashback rewards, travel benefits, low interest rates, and superior
customer service. These ads aim to persuade consumers to choose their card over
competitors'.
Financial Advertising is considered as
essential aspect of financial communication
Attracting Investors and Shareholders:

● Example: Publicly traded companies use financial advertising in investor relations to

attract institutional investors and individual shareholders. They may promote their
financial performance, growth strategies, and dividends through advertisements in
financial publications or online platforms.

Supporting Corporate Social Responsibility (CSR) Initiatives:

● Example: Banks and financial institutions often advertise their CSR initiatives, such as
community development programs, environmental sustainability efforts, and financial
literacy campaigns. These ads aim to enhance corporate reputation and demonstrate
commitment to social responsibility.
Financial Advertising is considered as
essential aspect of financial communication
Crisis Management and Reputation Repair:

● Example: Financial institutions may use advertising during times of crisis to rebuild
trust and repair reputation damage. They may communicate transparently about
corrective actions taken and reassure stakeholders about their commitment to
ethical practices and customer protection.