Apple Messages for Business. Reach your customers in the app they already trust. Bird makes it easy to launch, manage, and scale Apple Messages for Business — from onboarding to ongoing engagement.
Not just web chat
Unlike synchronous web chat, AMB conversations persist indefinitely. Customers can return days or months later and continue where they left off — no browser, no re-authentication required.
From clicks to conversations
Rather than pushing users to destinations they no longer want to visit, AMB places your brand in the customer's pocket — ready when the moment matters.
Build ongoing relationships
AMB isn't a one-shot interaction. Conversations stay in Messages indefinitely, turning one-time support queries into long-term customer relationships.
Bird is an Apple Messaging Service Provider (MSP)
As an MSP, Bird provides the platform infrastructure, API access, and expert guidance enterprises need to go live on Apple Messages for Business and build rich, branded conversational experiences natively on iOS.
Navigate Apple's approval process
Bird has deep experience guiding enterprise brands through every stage of AMB onboarding and Apple review. We handle the complexity so you can focus on the experience.
"With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan."
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Pre-built connectors for every major platform.
Pre-built connectors for every major platform
Your team starts using Bird today, not next quarter. Complete data picture — pull from every source, push to every system.
Enterprise data security
Encryption, granular access control, and regular penetration testing for AI systems.
Enterprise data platform built for scale.
Unlimited customer profiles with infrastructure you can trust.
Scale without limits, update in real-time
Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.
Certified compliance
Meet the highest global standards for AI and data processing. SOC 2, GDPR, HIPAA, and your auditors covered.
Frequently asked questions
Apple Messages for Business (AMB) lets enterprises communicate with customers directly through the Messages app on iPhone, iPad, and Mac. Unlike SMS or web chat, conversations persist indefinitely — customers can return anytime and continue where they left off. It supports rich features like Apple Pay, OAuth authentication, and interactive list/time pickers.
AMB is available to enterprise customers on a Bird support plan. You need to go through Apple's review and approval process, which Bird guides you through as an official Apple Messaging Service Provider (MSP). The channel works on all Apple devices running iOS 11.3 or later — over 1.5 billion active devices worldwide.
Bird is an official Apple Messaging Service Provider. We provide the platform infrastructure, API access, journey design, and expert guidance to launch and scale AMB. This includes navigating Apple's approval process, designing high-converting conversation flows, integrating with your existing systems, and ongoing optimisation to maximise ROI.
AMB messages are sent via data (no carrier fees), are end-to-end encrypted by default, and support native Apple Pay, OAuth authentication, and deep iOS integrations like Maps and Calendar. Conversations persist indefinitely in the Messages app. Unlike SMS, there are no character limits or carrier restrictions. Unlike WhatsApp, it's built natively into every Apple device — no separate app to download.
Enterprises in retail, financial services, travel, hospitality, and healthcare see the strongest results. Any business with a significant iOS customer base that values persistent, rich conversations — from customer support to sales to appointment booking — can benefit from the channel.