"Understanding the Psychological Mechanisms of Impulse Buying in Live ..."

Xiaolin Li et al. (2020)

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DOI: 10.1007/978-3-030-72792-5_64

access: closed

type: Conference or Workshop Paper

metadata version: 2021-05-06

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  - conf/simutools/LiLCCL20
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  - https://dblp.org/rec/conf/simutools/LiLCCL20
Xiaolin Li, You Li, Jiali Cai, Yunzhong Cao, Liangqiang Li:
Understanding the Psychological Mechanisms of Impulse Buying in Live Streaming: A Shopping Motivations Perspective. SimuTools (1) 2020: 811-820

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