Me: Hey Amazon, show me my password.
Amazon: Sure, I’ll show it below, but will make you type in those bullets anyway for security.
Me: Wait, how does it make it more secure?
Amazon: End of year sale, up to 50% off!
Thanks Amazon for acknowledging most of the things in YOUR ACCOUNT belong to me
“Hamburger/three dots/more options” button must be positioned at the far-right end. That’s the law
Ah, yes, Amazon, thank you for your helpful suggestions powered, undoubtedly, bust best-in-breed machine learning and AI.
Kindle for iOS.
Of course I'm logged in with my Amazon account, otherwise I couldn't read books I'd buy on Amazon.
I've also connected my Goodreads account, and to date I've rated or reviewed over 200 books there.
Why am I not authorized? Which of the two services thinks I'm not authorized? How do I solve this problem? So many questions, zero answers.
It takes 6 screens for Amazon app to get to the “Open locker” button. During these 6 screens you have to click at barely visible and completely irrelevant “Track package” link. There’s no indication anywhere in the app that you have parcels waiting for you. There’s no grouping by locker either.
This is what puzzles me. Everyone who uses Amazon lockers HAS to go through all these 6 steps every time they order anything, right? This feature has almost 100% usage rate among people using lockers.
So why hasn’t it been optimized in any way? Because Amazon has already charged you money and now it’s your problem to figure it out? Because you have no other choice but to figure it out?
Anyways, a good illustration to why bad UX is not an obstacle for a successful business. And why you should not copy Amazon design decisions.
I'm still on the book theme: here is how Amazon prompts me to subscribe to Kindle Unlimited plan. The dialogue pops up continuously when I surf Amazon for something. Well, ok I'd like to subscribe. But the next screen shows a red text saying no you cannot do that since the service doesn't work in my country. Unlimited stands for having no limits as I know. But not in case of Amazon: something unlimited is still limited. The funny fact is the dialogue is still there even after I've been on the page that rejected my request. We don't care you cannot buy a service, buy it anyway.