Happy Dad Recognized on Bain & Company’s 2026 Insurgent Brands List for the Third Consecutive Year

Happy Dad earned a spot on Bain & Company’s 2026 Insurgent Brands list for the third year in a row. The list recognizes 113 fast growing consumer product brands reshaping their categories in th...

Happy Dad Names Erick Holloway Chief Sales Officer as 2026 Growth Accelerates

Happy Dad is building momentum in 2026 with nearly 40 percent dollar growth and over 37 percent volume growth in recent Circana data. The brand secured nationwide placements for its 5% ABV Hard Lem...

Team USA Hockey Wins Gold at the 2026 Winter Olympics and Celebrates with Happy Dad

Team USA Hockey captured gold at the 2026 Winter Olympics, securing the country’s first Olympic championship in 46 years. After the historic win, the team celebrated in Miami with Happy Dad, markin...

Happy Dad Ranks Among Top 10 Dollar Growth Suppliers of 2025

Happy Dad continues to rise as one of the fastest growing brands in alcohol, earning a spot among the Top 10 Dollar Growth Suppliers of 2025. The ranking, based on IRI Total U.S. MULO + Convenience...

Happy Dad Leads Growth in Hard Seltzer at Walmart During Dry January

Happy Dad delivered standout growth in hard seltzer at Walmart during Dry January, outperforming the category while many competitors declined. The brand posted +15 percent dollar growth and +11 per...

Happy Dad Lands Top 50 Spot as Distribution and Velocity Rise

Happy Dad secured a Top 50 ranking in the Total U.S. Convenience Channel based on the latest 13 week Nielsen data. Dollar sales reached $8.49 million, up from $6.63 million last year. The brand del...

Happy Dad Recognized in Beer Marketer’s Insights for Category-Leading Growth

Happy Dad was recognized in Beer Marketer’s Insights for delivering the strongest growth trend among the top 25 beer suppliers. The January 5, 2026 newsletter, citing Circana scan data, sho...

Happy Dad Named a Standout Brand at the 2026 Beer, Wine & Spirits Summit

Happy Dad delivered one of the strongest performances in beer during one of the industry’s toughest years. At the 2026 Beer, Wine & Spirits Summit, industry expert Harry Schuhmacher highlighted...

Happy Dad Accelerates Into 2026 as Beer Volume Declines

U.S. beer volume declined 4.4 percent in Q4 2025, according to Beer Marketer’s Insights. While most major brewers posted losses, Happy Dad delivered 21 percent volume growth over the final 12 weeks...

Happy Dad Expands Wisconsin Distribution with Anheuser-Busch Partners

Happy Dad Hard Seltzer, Lemonade & Tea has expanded distribution across Wisconsin by joining the Anheuser-Busch network. This transition strengthens statewide reach and improves support for ret...

Rocker Steiner Claims Bareback Riding World Title at the National Finals Rodeo

Rocker Steiner won the bareback riding world championship at the Wrangler National Finals Rodeo in Las Vegas on Saturday night, earning his first gold buckle. He sealed the title with a clutch 90.5...

Happy Dad x Realtree 10% ABV Extra Hard Lemonade Is Rolling Into Circle K This Spring

Happy Dad x Realtree 10% ABV Extra Hard Lemonade rolls into select Circle K stores this spring. The drink delivers bold lemonade flavor with no bubbles and comes in a 24oz can with the Realtree cam...

Happy Dad Sponsors Breakaway Beach During Miami Art Basel Week

Happy Dad sponsors Breakaway Beach during Miami Art Basel on December 6 and 7. The event brings music lovers to the sand for a mix of locals and visitors who want something different. The beach set...

HAPPY DAD X REALTREE EXTRA HARD 10% LEMONADE NOW AVAILABLE IN 15 STATES

Happy Dad Realtree Hard Lemonade is now in stores across 15 states. The flavor delivers a clean lemon taste with no heavy aftertaste and sits at 10 percent ABV. The Realtree partnership brings bold...

Happy Dad Canada Reports Major Surge in Grocery & Convenience Delivery Performance Following Partnership with ColdHaus

Happy Dad Canada saw strong growth in Grocery and Convenience after shifting to ColdHaus Direct for fulfillment in September. The partnership raised fill rates to 98 percent, which drove a 30 perce...

Happy Dad Expands Arizona Distribution with New Partners

Happy Dad Hard Seltzer, Lemonade & Tea is growing in Arizona with three new distribution partners: Hensley Beverage, Romer Beverage, and III Cities Beverage. This expansion strengthens statewid...

We Put Our New Tea Flavors to the Test and the Results Speak for Themselves.

The next generation of Happy Dad Hard Tea is here with more flavor, more sweetness, and new options for every tea fan. In a blind taste test, Passion Fruit Tea and Peach Tea outperformed a leading ...

Happy Dad Becomes the Official Hard Seltzer of the Canadian Hockey League, Launches First Canadian Campaign.

Happy Dad has partnered with the Canadian Hockey League (CHL), becoming the official ready-to-drink (RTD) beverage of the league and its member organizations—the WHL, OHL, and QMJHL. To celebrate, ...

Happy Dad Expands Illinois Distribution Through Partnership with Anheuser-Busch Network

Happy Dad Hard Seltzer, Lemonade & Tea has taken a major step forward in Illinois by joining the Anheuser-Busch distribution network. This transition expands statewide reach and strengthens ret...

Happy Dad Featured in Beer Insights: Double Growth Recognition in National Industry Reports

Happy Dad earned recognition in two Beer Insights features for its strong double-digit growth and national category impact. The reports show hard seltzer gaining share again, with Happy Dad standin...

Happy Dad Sponsors Rocker Steiner’s “Hell on Wheels” on The Cowboy Channel

Happy Dad has partnered with professional bareback rider Rocker Steiner and The Cowboy Channel for the new series “Hell on Wheels,” presented by Boot Barn. The show follows Rocker’s journey through...

Happy Dad Announces Partnership with Red West Festival in Utah this Weekend

Happy Dad Hard Seltzer is partnering with Red West Festival in Utah this weekend, bringing drinks, merch, and exclusive fan activations to the event. The partnership is especially meaningful as Uta...

Happy Dad Says “PROST!” At Oktoberfest

Happy Dad Canada is returning as the exclusive Ready-to-Drink partner at Kitchener-Waterloo Oktoberfest’s Willkommen Platz, expanding from its smaller role last year. Festivalgoers will find Happy ...

Happy Dad Becomes First Hard Seltzer Partner of The Joe Rogan Experience Podcast

Happy Dad Hard Seltzer & Tea has become the first-ever hard seltzer partner of The Joe Rogan Experience, the #1 podcast in the U.S. and Canada with over 73 million monthly listeners. The deal, ...