Magento 2 Google Analytics 4 (GA4) Extension
User Guide

Magento 2 Google Analytics 4 (GA4)

(26Reviews)

The easiest method to set up Magento 2 GA4 tracking is here. The extension comes with all the important e-commerce events set up in GTM to get a complete view of customers' journeys.

Key Features:

  • Enhanced e-commerce events
  • Google Ads conversion tracking
  • Track user sign-ups & logins
Compatible with: Magento CE, EE 2.3.x, 2.4.x
User Guide

Description

Get a crystal-clear picture of your marketing performance and store’s experience. The Magento 2 Google Analytics 4 (GA4) extension by Meetanshi helps you set up Google Analytics tracking in your store with ease.

The extension integrates Google Analytics 4 with your store via Google Tag Manager. It helps you track your customer’s entire journey with your store – from the first visit to purchase and beyond – and gain valuable insights to make informed decisions.

The process is super easy and won’t take more than 10 minutes.

Benefits of Google Analytics 4 for Magento 2 Stores

  • Real-time Insights

    Find out what live users are doing on your Magento 2 store with real-time reporting in the Google Analytics dashboard using GA4 Magento 2.

  • Data Anomaly Detection

    Google Analytics 4 automatically detects unusual data points: let it be traffic spikes or conversion drops.

  • Audience Segmentation

    Create a custom audience in GA4 based on various attributes or events and use them for remarketing.

  • Automatic Insights

    Get automated insights in your analytics dashboard with the power of Google's AI and ML using the Magento GA4 integration extension.

  • Custom Reporting

    Discover strong insights from your data using the custom explorations (reports) with the Magento 2 Google Analytics extension.

Improve Your E-commerce Tracking with Magento 2 GA4 Extension

Quick Magento 2 GA4 Setup in 10 Minutes

Hundreds of store owners have successfully used Meetanshi's Magento GA 4 integration extension. It's easy to use and comes with a detailed user guide.

You can set up Magento 2 GA4 in just three easy steps:

  • Create a GTM account
  • Configure extension & generate JSON file
  • Import JSON into GTM

No complex settings. No need to hire developers.

Magento 2 and GTM configurationMagento 2 and GTM configuration
Debug view of sending e-commerce data to GA4Debug view of sending e-commerce data to GA4

GA4 Enhanced Measurement

Get deeper insights into customer behavior and engagement on your Magento 2 store. The enhanced measurement feature that comes with the GA4 integration to measure events like:

  • Page views
  • Scrolls
  • Outbound clicks
  • Site search
  • Video engagements
  • File downloads
  • Form interactions

Fully Customizable Magento Tracking

The Magento 2 Google Analytics 4 integration extension can be configured as per your tracking preferences.

In the extension, you can configure:

  • Product brand tracking
  • Product variants settings
  • Revenue calculation
  • Product click measurement
  • Child vs parent product tracking
Screenshot of backend configuration options in Magento 2 Google Analytics 4 extensionScreenshot of backend configuration options in Magento 2 Google Analytics 4 extension
showing website sending event with local currency and GA4 accepting store default currencyshowing website sending event with local currency and GA4 accepting store default currency

Multi-store & Multi-currency Support

Got a multi-store Magento site? Or selling in multiple currencies. No worries. Our Magento Google Analytics plugin has got you fully covered. The Magento 2 GA4 via GTM extension has been successfully tested in multi-store and multi-currency sites.

Track End-to-end Customer Journey with Google Analytics 4

GA4 funnel to analyze eCommerce purchasesGA4 funnel to analyze eCommerce purchases

Our Magento Google Analytics extension supports tracking the complete customer journey in your store. This includes getting insights like how many visitors add products to carts, begin checkouts, complete the payment, and abandon the purchase. You can use this data to find bottlenecks in the customer journey in your store and improve the process.

Measure Campaigns’ Performance

Track which marketing source or campaign is driving the most conversions. In the GA4 dashboard, you can analyze the traffic/user acquisition by sources, mediums, and campaigns, along with revenue data so that you can make informed marketing decisions to grow your online business.

Shopping Cart & Checkout Tracking

Google Analytics 4 for Magento 2 extension supports all the shopping cart and checkout events. It helps you to find the cart and checkout abandonments to optimize the customer journey.

Detailed Sales & Revenue Insights

Find out which campaigns bought the maximum $$$. Discover the hidden revenue sources and get clarity on where to put your next feet. The GA 4 Magento 2 extension allows you to track traffic sources that drive the highest sales to your store.

E-commerce Events You Can Track via Magento 2 Google Analytics 4 Integration

The Magento 2 Google Analytics 4 extension by Meetanshi allows you to track the following events from your store:

EVENT TRIGGERS WHEN
add_payment_info User adds payment details
add_to_cart User adds a product to the cart
add_to_compare User adds a product to compare
add_to_wishlist User adds a product to the wish list
begin_checkout User begins checkout
purchase User completes the payment and places an order
remove_from_cart User removes a product from the cart
select_item User selects an item from the list
select_promotion User applies a promotion to the cart
shipping_info User adds shipping details
view_cart User views the cart
view_item User views the item
view_item_list User views the item list
view_promotion User views the promotion

How does Meetanshi's Magento 2 Google Analytics 4 Extension Work?

Video Thumbnail

It’s time to extend your Magento analytics with GA4 integration. Install the Google Analytics 4 Magento 2 extension now.

Customer Reviews

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Best module for enhanced ecommerce tracking
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I found this extension highly valuable as I'm using Google Analytics and Ads, and the best part of this module is supporting enhanced ecommerce tracking accurately.
I love the plugin so far!
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I moved to the latest version of this extension, and the features are quite surprising.

Now, I'm able to analyze ad tracking. Thank you for adding these new features!
So awesome
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After the tracking setup first time on my site, I can analyze the eCommerce conversions accurately.

Thankful for the help after the complete installation and GA4 assistance.
works perfectly now
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We had issues tracking certain events with the previous vendor. This module works perfect for us. It also aligns completely with the consent mode. thanks sanjay!
Awesome plugin and great customer support
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We had a small issue with the plugin but the customer support was super fast to help us.
Extremely helpful insights
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Meetanshi's Magento 2 GA4 is a must-have for any M2 store owner. Seamless integration and great support from the team. Highly recommend it.
GA4 integration was easy
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I highly recommend Meetanshi's Magento 2 Google Analytics 4 solution to any Magento store owner. Works and syncs perfectly
Quick and seamless GA4 integration
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Implementing GA4 was very easy with Meetanshi's Magento GA4 extension. Integration was seamless and quick. I am now able to track and analyze all events in detail and make data-driven decisions for my store.
Awesome plugin, thank you so much!
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I finally took some time to try the new GA4 and wanted a simple way to implement the tracking code for my M2 store. Since GA4 was only released in October 2020, I was afraid there wouldn't be a plugin that would meet this need. I was wrong! The plugin was installed with no issues and I was able to simply copy and paste my measurement ID. It worked immediately! Awesome plugin, thank you so much!
ga4 setup guide is informative and extension works best
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I've zero knowledge when it comes to google analytics. after purchasing google analytics 4 module from meetanshi, their setup guide was saviour for me to configure it. till date, it records and tracks data without any issue. very happy with the module.
the only google analytics extension with proper tracking
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I used google analytics 4 for magento 2 from 3 different vendors and had to request the refund as they had a lot of bugs and the data was not tracking properly. this one from Meetanshi is recording data properly and has no issues.
simple and fast ga4 integration
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exactly what an extension should work like, ga4 by meetanshi is simple and fast to integrate.
#1 google analytics 4 module
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No one can compete meetanshi be it conding standard, explaination of configuration through guides or support. I'm using a few extensions from them. recently installed ga4 and it's #1
Best GA4 module with no bugs
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I have purchased GA4 extension from Meetanshi a few days back, it has no issue like the previous ones I tried and installed. Happy with the support team as they help whenever i contact with a query
early move to ga4 turned out perfectly
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after getting a number of mails from google analytics, i contacted meetanshi to make a move from ga3 to ga4. their extension captures data without any issue. the move to ga4 turned out perfectly
ga4 magento 2 module with 0 issues
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before implementing ga4 in my magento 2, i compared, purchased and tested extensions from 3 different vendors. metanshi's ga4 works without any issue and they provide easy to configure guide and prompt support.
tracking data perfectly
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After purchasing the extension, i followed the guide to configure and they have explained everything in detail. For further testing i contacted the team and they explained me to track a test order. Till date, it captures data perfectly. the best magento 2 google analytics 4 extension in the market. would recommend for sure
Solid extension and works as described
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I was in a hurry to migrate to GA4 in my website and contacted the team to install and configure the extension. Everything works as needed and the service is very professional. I can see the data in analytics is tracking perfectly. Thanks team Meetanshi for great work. I would surely recommend this module to everyone!
happy with the ga4 module
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As I heard google analytics 3 is ending in july 2023, I was looking to integrate GA4 in my store. After comparing all the extensions in SERP, I decided to go with meetanshi's M2 Google Analytics 4 extension. So far so good. Tracks data perfectly. would surely recommend.
Amazing module & thanks for the quick response!
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I purchased this extension and it really works great. I had some issues but the team members helped & provided me with quick response. Presently, it works exactly as expected. Thanks to Meetanshi for introducing the extension and overall this extension is excellent. Easy to use. Would recommend to others!
Helpful module to add eCommerce tracking feature
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GA4 extension is very useful to add an eCommerce tracking feature. It makes the task much easier as everything seems automated. The module works best is best extension for Magento 2 stores. Well done guys and keep the good work going. Thank you for such a great development. I would surely look forward working with team Meetanshi in the near future!
Great value for money!
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A much-needed extension at an affordable rates. It is a great module if you are using Google Analytics for your online store. The module exactly works as promised and offers an easy way of eCommerce tracking. We are using number of extensions from Meetanshi and they deliver great work with best quality.
Works as expected!
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Amazing extension! Really easy to use extension. I installed the extension and was able to connect Google Analytics 4 with my Magento 2 store in no time. I really loved the built-in events that makes the tracking easier. I highly recommend!
such a time saver module
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immediately after the announcement of universal analytics end of support, my client asked for the quick integration of GA4 with magento2. I found meetanshi's magento 2 ga4 extension the best after comparing with others, purchased it and configured it within a few minutes. would definitely recommend
Everything works as needed.
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Meetanshi's GA4 module is easy to integrate and configure with a few clicks. While migrating from standard analytics to GA4, it helps to track the detailed and enhanced anlytical data. Highly recommended
Superb Google Analytics 4 extension that i've ever used!
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Liked the module. I tried integrating GA4 manually, but creating data layers was a bit difficult task. Using Meetanshi's Magento 2 Google Analytics 4 using google tag manager, integration has been much easier than ever. Thanks for such a great integration. Thumbs up
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Changelog

  • 05 June, 2025

    1.1.0

    • Compatible with Magento 2.4.8
  • 20 March, 2025

    1.0.9

    • Compatible with Magento 2.4.7-p4
  • 20 June, 2024

    1.0.8

    • Support for Google Ads enhanced conversion tracking.
    • Fixed minor issues for improved event tracking.
    • Track new signups and logged in users with user_id support.
    • Compatible with Magento 2.4.7.
  • 31 July, 2023

    1.0.7

    • Added server-side code to track purchase event.
  • 16 May, 2023

    1.0.6

    • Code improvement and bug fixes.
  • 3 May, 2023

    1.0.5

    • Code improvement and bug fixes.
  • 15 Feb, 2023

    1.0.4

    • Code improvement and bug fixes.
  • 09 Dec, 2022

    1.0.3

    • Added refund event.
  • 02 Nov, 2022

    1.0.2

    • Minor bug fixes and Code Improvement.
  • 21 October, 2022

    1.0.1

    • Minor bug fixes.

 

FAQs

 
  • Lifetime license to source code
  • 30 Days money back Guaranteed
  • Free support and updates for 1 year
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