Who am I
I'm a versatile professional with expertise in copywriting, graphic design, content creation, social media management, Meta & Google Ads currently working both as a freelancer and for a Marketing agency based in Lugano.My passion for communication and design drives me to transform ideas into remarkable projects, crafting persuasive texts, captivating visuals, and engaging content. I forge authentic connections with audiences, leveraging Google Ads and DEM's for maximum visibility. Contact me now! 🚀
How do I work
I combine strategic thinking with visual storytelling to deliver content that is both effective and memorable. My workflow is based on research, creativity, and performance analysis — ensuring every project aligns with both audience needs and business goals.I work across a full digital toolkit, including:
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, Meta Business Suite, Google Ads, Google Analytics, Mailchimp, and Notion for project organization.My skill set spans branding, copywriting, storytelling, motion graphics, paid advertising, and social media strategy. I thrive in collaborative environments and adapt easily to different tones, industries, and audiences.
See my portfolio
Portfolio
Here you can explore some of my latest works across branding, design, and digital communication.From logos and visual identities to social media content, video editing, and website design, every project tells a story — crafted to connect brands with their audiences through creativity and strategy.
NOKO is a sophisticated Made in Italy e-bike for daily commutes, being a cool, high-performance and eco-friendly solution to move faster both around the city and offroad.From eye-catching visuals to compelling copy, whether is dark posts to reach hot & cold audiences, or organic posts, every element of our social media channels and websites is thoughtfully curated by me. Whether it's designing captivating posts, brainstorming unique ideas, or crafting engaging content, I am dedicated to infusing our brand with a spark of creativity that sets us apart.With each post, I aim to inspire and delight, sharing the joy of e-biking through my creative lens. Noko E-Bike's digital journey is a true reflection of my passion for storytelling and my commitment to sharing the thrill of electric biking with the world.
![Dark post - bike features - cold audience]()
Dark post - bike features - cold audience
Dark post - new bikes coming - cold & hot audience
Dark urgency post- discount - cold & hot audience
Step into the World of Agriloro: Where Passion and Taste Unite!
Welcome to Agriloro, a captivating wine company that seamlessly blends vintage elegance with modern finesse. As the creative force behind this brand, I've crafted its identity, shaped its social media presence, and utilized my editing skills to create mesmerizing videos, especially tailored for dark posts. Additionally, I contributed to the creation of an inviting website. Discover the artistry of Agriloro, where every detail reflects a labor of love. Cheers to the beauty of timeless wines and the creativity that brings them to life! 🍷✨Cheers to Agriloro! 🍷
Other Projects
I have taken part in a lot of different projects and brands during my role as a graphic designer, content creator and social media manager, especially boosting the brand identity through illustrations, graphic elements, direct email marketing campaigns, ads and dark posts.
More about me
My name is Nikola Kovacevic, born and raised in Lugano.When I’m not working on marketing campaigns or designing visuals, you’ll probably find me drawing something ironic as my alter ego — Panik.
I’ve been creating satirical illustrations and comics that mix humor, critique, and reflection. Through irony, I like to make people laugh and think — sometimes both at the same time. I've collaborated with different online newspapers and pages.Art for me is a way to observe the world from a slightly tilted angle — to question, provoke, and connect. My work as Panik has grown into a community of people who enjoy sharp humor, uncomfortable truths, and the occasional punchline about politics.
Outside the creative chaos, I’m a big fan of sports and a healthy lifestyle. I train regularly — not to become the next superhero (though it wouldn’t hurt) — but because staying active helps me stay focused, positive, and creative.I believe good ideas come from balance: a clear mind, a bit of sweat, and a lot of curiosity. Whether I’m sketching a new concept, running under the rain, or overanalyzing memes at 2 a.m., I’m always looking for that spark that connects creativity, humor, and human nature.